Bloomington Telephone, Volume 15, Bloomington, Monroe County, 8 September 1893 — Page 2
THE TELEPOHNE.
By Walter Bradyutb.
BOOMINGTON
INDIANA
THE NEWSPAPER, its Superiority as an Advertising Medium to AH Other Modes. An enterprising mercantile firm of Cleveland, O., recently formed a literary society among its employes. The organization meets each week and discussed various topics of interest. At former meetings such subjects as "How to be Valuable as a Salesman,11 and -Intemperance; its Influences and Effects upon Sidesmen" were discussed in ail their various phases by the half hundred or more employes who are active members. At their last meeting the topic for debate was, Are Newspapers the Best Mediums for Advertising1 the Clothing Business?"1 and the opening addres? was delivered by Mr. J. C. McWalters, a partner in and manager of E. K. Hull & CcjS extensive business- Mr. AleWaiters has for many years given the subject of advertising much thought and' attention. Among other things, he said - 4The newspapers are the best? medium for advertising the clothing business because of their universal and repeating circulation. With religious regularity they reach the homes aTour humblest and most affluent, citizens. sWe said universal circulation and we do not choose to modify it one iota, for, tell me, if you please, is there a hamlet, a palace, in ail this glorious country, where there is not read during the week some kind of a newspaper? We do not claim that in all cades a newspaper is regularly subscribed to and paid for, but we do maintain that a newspaper is read by some member of the family every, week more or less, even if it has to be borrowed from a neighbor; hence the superiority of newspaper advertising must be at once evident. But you will say in support of your pesky "dodgers" that people do not read newspaper advertisements. Here is where you deliberately falsify, or else you are talking about something you know nothing about. The public do read advertisements. You of the opposition read them birt you won't at this time admit it. You unconsciously read them if not otherwise. Your eyes glance at an attractive advertisement and you get an impression of the subject matter. The particular advertisement in to-day's paper impresses
you no further, but Til wager that if your needs at the time required any article there enumerated your closest attention would be riveted to that particular spot in the paper and you would read every syllable of that advertisement. People's ideas, wants and circumstances are so dissimilar that we might advertise the same item 365 days in the year and each day be advertising the article that especially interested a certain number of people. Wants manifest themselves people do not have to create them; hence this very advertisement, unheeded by Mr. A, B or C last week or last month, is of vital interest to him this week and he scans it as closely as any other item of news; in fact, it is news to him. And this pro ves the advantage and efficiency of constant and persistent advertising, which cannot be done profitably except through the medium, o!t newspapers. You say we merely assume that advertisements are read that we cannot prove it. My dear sirs, in our experience we have had oral and written testimony from thousands upon thousands who came or wrote in response to our announcements stating they had read our advertisement in certain newspapers. In substantiation of which, and lest you doubt my statement, permit me to give you ocular demonstration by calling your attention to the letter I now hold in my hand, written upon the letter-head of a banking institution in one of our interior towns and dated April 26, a recent date, you'll observe: "E. K. Hull & Co. Gentlemen: Please send me six spring overcoats, the kind you advertise in Thursday's Flaindealer." How do you like that kind of testimony? That's right from the shoulder. You may say if E. R. Hull & Co. like newspaper advertising so much, why do they do any other? The easiest question you could have asked. There are times and occasions when other ! kinds of advertising are good, but no tother kind that is good ail the time.
A man who depends upon a creed tew keep hrm pious iz no better than he whom the penalty for stealing keep ut ov jail. Now York Weekly. A Slight Mistake. A fresh yoang bride from Ohio having heard that camphor fumes would banish flies, put on her kitchen range a lot of supposed lumps of camphor. They melted and spread out, and ali the flies for squares away came swarming to them. The despairing bride consulted an experienced matron next ioor, who discovered that the supposed o&mphor was rock candy. Russia is at present in the throes, of a temperance campaign, which this xeutral government does not ec:n to an 4cca(luuv to any extent, if oneniuy Judge ij hc news fraa the department of Kiew. iu that taction thirty-six villages scut petitions to tit, Petersburg dcatumsiftg the abolition ot ail liquor selling establishuwau witttin Ueir boundaries. Thirty-Ave of those petitions were rejected, but the thirty -uatii beioi? aocepted the Snhabftaou of ihm village ius dejp'fVcU of its dricfc tamed out :md heat to death tnc sua wbu had draw op tfce p titloa.
THE WORLD'S FAIR.
Tlie Wooded IslandMarriage at the Fair The Great Yerkes Telescope. Wary H. Ifrout in Inttsr-Ocean. Of all the many attractive spots in Jackson park, where attractive places are the rule and not the exception, none excel the Wooded island. It is a triumph of landscape gardening, as the broad lagoon which encircles it like a web of silver is a triumph of engineering skill. While the multitude finds its way across the curved bridges, there are nooks
her for his very own until next Thursday, although he Iras signed the marriage contract and paid for his wife what he thinks she is worth., a donkey which he values at $50. During all the week of the marriage ceremony the bride and the groom will not be allowed to see each other. She will only corne to him at the termination of the week's festivities, for the whole occasion of the betrothal is nothing, with one or two exceptions, but a merrymaking; The marriage really began Friday night when Ahmed invited, according t.i custom, all of his friends to his house, who congratulated him and circled around him in a slow and
It is the custom in Egypt for the groom and the father or the nearest male relative of the bride to kneel before the priest But Nabitia's parents are dead, and since she has been selling flowers on the street and dancing in the theaters of Cairo she has lost all track of her relatives, so the oldest Arab in the Midway, Cheh Aassam Chora, acted as the representative of her kindred fand knelt with the groom before the cadi. Ahmed was asked what he was giving for his bride and he replied. "A donkey." He and Cheh llassam signed the contract, after which they arose, embraced and kissed each other, and Ahmed was escorted to his chamber. Again his bride sung beneath his window, and although he didn't say he was asleep she left him us before and went to her own place.
JJOjMK OK THK ILLINOIS HClUJlNti--
FROM THE WOODKU ISLAND.
and tangles from which the array of snow white domes and arching roofs are shut out; in which the stir of passing feet, the sounds of voices, and even the crash of conflicting bands are heard remote and subdued.
In the thickets the grasshoppers j
and cricket, undismayed, hold prolonged colloquies, and birds sing with as much sweetness and freedom as though they Avere in the depths of their native forests. Close to the margin the ducks and water
measured dance, pointing their finders at him the while. Then with his own hand he tilled repeatedly a goblet with wine, and as each one passed out he handed it to him to drink. Ahmed then retired to his lonely chamber and when he was
WILL SKAHCM TUK SKiKS. Inter-Ocean. Aug. 'J I. The great Verkes telescope, the gift of Charles T. Yerkes to the University of Chicago, situated at the north end of the main aisle of the Manufactures Building, will be open to public inspection after to-day. At 3 o'clock this afternoon the Director General and President of the Exposition, the other chief officials, the State and foreign commissioners and the faculty of the University of
i Chicago witness the evolutions and
workings of the mammoth instrument, under the direction of Win. E. Reed. The column and head of this tele-
found many veiled maidens led the fc??? ? 5as "T' a?! Vt0 u
vnilwl hrJHn i'nCf holntv Lie WW mMgiii ui iffi, cum w ttjgii .w mu.
songs
where she sung to him sweet of love.
Tt would have been the height of impropriety for him to have looked
c5w t
The polar axis, of steel, is 15 inches
in diameter, IS feet long, and weighs 3 tons. The declination axis, also of steel, is 12 inches in diameter, 111 feet long, and weighs I-JJ tons. The tube is 'of steel 4 feet long and 52 inches in diameter at the center, tapering toward the ends. It weighs six tons. The driving clock, weighing 1$ tons, is located in the upper section of the column. It is wound automatically by an electric motor, and is controlled by a double conical pendulum. It is
i geared to the main driving wheel, 8 j feet in diameter, which, clamped to the polar axis, revolves it, together ! with the tube and all the accessories, j ali weighing twenty tons, in exact j siderial time. The instrument is op
erated both by hand and electric motors by a switchboard placed in easy reach of the astronomer. The total weight of the entire telescope is 75 tons.
Recording a
in the
THK WOOOK1) ISLAND.
'owl make their nests. saw a matron sailing awav vesterdav with a srood of vellov; duclclings swimming n her wake, like a pretty fleet, all is serene and untroubled as if cruelly were not a characteristic of some varieties of the human being, and as J power to harm feeble creatures prere not to be feared among all the thousands that stop to watch them, lay after day. Their confidence in luman nature is a tribute to the orlerliness of those who frequent the sland. for it never seems to occur ;o the ducks thai they are not quite
out or given any indication t hat he heard the love songs of his bride beneath the window, for her melody is only supposed to give him sweet
4
Or cat Kvcnt
Capitol. Washington Post. In the dome hall of the Capitol, high up on the left hand side facing north, a rude platform is swung. It looks perilous, but it is strong. Workmen have been busy with it the past few days, and 4t is now ready for the artist. Every one of thousands who have been through this hall has noticed the figures which run in a circle nearly around the wall depicting the principal events in the march of American progress. A blan space has been reserved for delineation of one of the greatest events of them all. It waited for the death of of one man. He died not long ago so recently, in act, that the widow's grief is fresh upon her and men still talk of him. The artist to whom the painting has been intrusted will portray the driving of the last stroke" of the iirst transcontinental railway, and the dead man was Leland Stanford, of California. So long as
dvpjvm$ of h fr find In inrlniv si cler
as delicious as if the perfumed air of the Capitol shall stand this picture Arahv i.amr. thivmrrh (.hnmhr f Ui tUU gray Ulld White will tell the
-'j v m vj Lit), viin iiii.i v wiiiiiv.
windows and fanned his face. When this sleep had come upon him the bride was led to her home just over the donkey stables, and her dreams were not of the perfumed air of Arab v.
generations to come of the marvelous pluck and executive ability which were as much a part of him as a kindly heart and love of fast trotters.
Last night at 0 cession of camels,
o'clock, tin1 prodonkeys and sc-
KiniNO A DONKEY IN THE STRKET JN CAIRO.
is safe there as they would be in the laa chairs .bnelicst barn. : gate of Cair
formed near the main
o street and marched to
j t he house of the groom and escorted ' him to tho Arab house where stood
j The Vanishing; Globes. 1 X'hil idelphitt. Press, i When the Duke of Coburg and : Frederick Gerstaecker were travel - ing in Africa they were treated to a j wonderful exhibition of Arabian legerdemain, while guests at the j home of a German banker of Cairo. ; The magician invited the travelers j to an open terrace, and in the broad I glare of an afternoon sun tossed up a ! number of transparent globes, j These shining balls were each about i a foot in diameter, and each disapj pea red at an apparent height of j about 800 feet. The globes were as
colorless as clear glass and had the appearance of being composed of dried gum. Before throwing each globe the artist would submit it for the examination of his distinguished audience. After being passed from hand to hand the wizard would put it into an own -mouthed vessel resembling a short-handled dipper and then fling it straight into the air, where they could be seen for a minute or two like glittering stars against the blue sky, when they would suddenly disappear as though they had penetrated the curtain of the heavens. No one ever saw them comedown again, and what became of the globes is still an open question. That "Uraml Old Man,' A story is being told in the House
MAKiUAOrc at the FAIR. mm to tuo Arao tiouse where stood nf Commons which illustrates Mr.
ntor-Oecan. Aug. u. the high priest, Cheh Aiv. actinias ; Gladstone's exuberant buovancv
The most important part of a long cadi, to conduct the ceremonies inci- I since the crisis of the home rule de-
dental, to the siruinir of the contract.
The bride saw only tlm procession through the closed lattice of her
but interesting marriage ceremonial
was transacted in Cairo street, and
Among tue vptiuir ,nu xirau nwn H USSed OQ its way U) h(r ing in that part of the Midway there husband. was great rejoicing. Ahmed el Khor- The camels, the donkeys and the am, the donkey boy, is taking to ( chairs were placed in a semi-circh himself a wife, the flower girl, Na- j in front of the Arab house and all t)it;a Filtila. But he will not havo! the people went inside to the priest.
bate. After the Prime Minister had
voted in the division on clause !. Mr. Maioribauks went up to him and said: "I think 1 can tind a pair fur you, Mr. ( rladstoue, if you would like to go home now." fciA pair! " said Mr. Gladstone; illind me two pairs and 1 may 1 feel equal to any two Tories to-night. M
THE FAIR JSEX Mine. Patey. who for twenty years was the leading contralto of England, is about to retire. She has amassed a considerable fortune. Mme. Patey visited America in 1H71. Mmc. Regina Maney. the correspondent of the Reporter, of Lisbon. Portugal, is attending the World's Fair. She was born in Kentucky oi Portuguese parents, but lias been a resident of Jjisbon for many years. Mrs. Sidgwick, of England, has collected vital statistics concerning nearly GOO women who have studied at Cambridge and Oxford. These women and their children are said to be physically superior to the British average. A UUMl'KE OF ai:K CAST. The bell skirt belonging to this costume must be taken for granted. The material is old gold silk muslin, and the trimming circular rows of iace, each row headed with rolls of yellow and black mirror satin. The
low bodice is very effective with its bruillone chemisette, pointed bib and frilled epaulettes above the puffed sleeves. The bonnet is an 1832 bonnet don't forget that and it should be trimmed with buttercup satin, edged with a pointed cut ruche in black taffeta. Black velvet strings. bunches of peonies in two shades, and black wheat at the side complete the effect. Let it be recorded that only one Knglish sovereign has reigned longer than Queen Victoria. Until Tuesday, July 18, she had two rivals, H e n ry 1 1 1 a n d G eo rge III. Now Henry has been left behind. Four mere years on the throne will earn for the Queen the title of champion British ruler.
JMtf lip
VISITING COSTUME. Among the women who have been selected to prepare and read papers brfore the Columbian Congress, to convene in Chicago September 4. are Rose Hawthorne Lathrop, of New London, Conn., '.daughter of Nathaniel Hawthorne); Eleanor C. Donnelly, of Philadelphia, (sister of Ignatius Donnelly); Eliza Allen Starr, the Chicago artist, and Isabel Shea, daughter of the late historian, Or. JohnGilmai'y Saea, of Elizabeth. Xew Jersey. . THE HOSE SLEEVE. Here is the lkrose sleeve.1' of which we shall see rather too much this vutnmer, for it requires an excep-
uonally pretty arm to carry it. The material is silk eut on the cross and measuring a yard long. Miss Charlotte Mary Yonge. the lovelist. recently passed her seventieth birthday. She has given argely of the income derived from her more than thirty novels to church objects; thus C2.00U. the profits of her u Daisy Chain," went to tae building of a missionary church in Auckland, New Zealand, and a great part of tho proceeds of the "Heir of Kedclytfe" was devoted to the lit ting out of the missionary schooner Southern Cross for the use of the late Bishop Selwyn.
OUR PLEASURE CLUB. Willie was very much interested while the choir sang the anthem in clurch last Sunday. At itsconciusio? he turned to his mother, and in a stage whisper asked, 6Say, mammc, which beat?" Figg There's a piano I had at a bargain. They asked me $500. and 1 boat them down to $250. What do you thing of that? Fogg Pretty well for a green hand." 1 had that same instrument offered to me for $150, and they refused to knock off a cent. But, by George, just think of it! They took Oif $250 for you.
UMJ KAXGE. 'Kracious: I gan see yoost liice n baby mit dose glasses.' Sociable Teuton (to waiter) Wie ghets. Hasty waiter (yelling toward th kitchen) Wheat cakes! S. T. Nein! nein! H. W. Nine! You'll be lucky if you get three. Photographer- - Which side of your face do you want taken? Sifter Aren't both sides alike? Photographer--Can't see even a family resemblance. Dr. Thirdly -When you go to bed :lo you say the beautiful hymn about "If I should die before I wake"?Little Hypatia (of Boston) Oh, no, its verbal inaccuracies grate upon me. If 1 should die during sleep how could I wake? "Well," said the lawyer to the rural justice. ;'you sent for me?" wYessaid the justice, 4iI want advice about this here prisoner. He's been ketched stealin' hogs, and as I hain't got no law book I don't know ef I'm entitled to lynch him or not." He An Irishman drowned here last night. She --How sad I Was he a Cork
man? He-Cork man? No. How could a Cork man drown? ''Worth rr.r.Uop the man," The poet rnnoli mistakes; Worth maUf's the woman The man he mercriy breaks. The do? escaped the sausage man. And us tfce brute he chased lie murmured :s he vainly ran: "There goes a howling waste." She That was such a funny story you told me. yesterday, about a, donkey. Mr. (irii-gs. lie Do you think so? She Yes. indeed. After this whenever 1 see a donkey it will remind me of you. Jiaggs HeliO. pard. did you see a ghost in your dreams? Taggs- Worse: I thought I'd just finished a good square meal. "What's bad about that?" "Had? I thought I'd worked to get it.
Mamma Little ttobbie Jones always asks to be excused when he leaves the tabic, and you never do. Whv is it? Son - Well. 1 guess it's 'cause he's shamed of eatin' so much, I reckon. "Have you seen Scratchley's last book of poems?" "No, I didn't know he had written any.' "Whv. vou are reading them now." "Well. 'well. 1 said I'd not seen, any poems of his, didn't I?" "Mrs. Doepthink is a woman of very simple tastes.'" "Yes. I noticed that when f "You have never met her." "No, but I was introduced to her husband' Woe? or the Wide Wide World. A Bombay merchant, talking to a New York reporter about the causes of the late tiindoo-Mohamcdan riots, said: The people have more time to light this year. The mills are running on what you say? Short hands? no, short hours, that is it. Business is very bad there, as it is here Wages hae been cut down 10 per cent' "Is the reduction in the working hours of the mills due to the stopping of silver coinage by the Indian government?'' was asked. 4iI think so, largely. Now it is hard to get money. The manufacturers and native merchants and farmers did not want the coinage of silver t stop. It was the British merchants and those who dealt with merchants in England."
The (treat Prototype. P'ltanap;.Iis Journal. Utile itasius Daddy, who was dishy cr Judas? Uncle Moses -He wuz de iirst Christian out made any money ou of it. A valuable find of caunel coal is reported from the vieinity of Palmer, Wash. Geologist Woodhouse, of that State, says it is probably th'j first vein of eannel coal that hWeveir been discovered in the Pacific northwest.