Speedway Flyer, Volume 15, Number 38, Indianapolis, Marion County, 4 April 1947 — Page 3

Speedway Savings & Loan Association .MEMBER OF FEDERAL HOME LOAN BARK 1518 Main Street Belmont 0610 WE MAKE LOANS FOR PURCHASES WE MAKE GENERAL REPAIR LOANS

EASTER GREETINGS BUTTER i?. -71 c BACON "§9c || A Whole or rlArl Shank Half (ARROTSTT™ 13c BEETS bunches 17C EGGS '2? 49c EGG COLOR ' BEEF - PORK - VEAL Speedway Food Mart 16th at Lyndhurst Belmont 3843 WE DELIVER ALL DAT SATURDAY

Speedway Pastries Quality Baked Goods . SATURDAY SPECIAL Fancy Easter Cakes Dinner Rolls .... .. 36c Doz. • Belmont 0805 4906 W. 16th St.

HELP WANTED TWO TYPISTS TWO CLERKS (with some typing experience) PLEASANT WORKING CONDITIONS PHONE BELMONT 4110 or Apply Employment Office PREST-O-UTE BATTERY CO. SPEEDWAY CITY

SPEEDWAY CHAPEL This entirely new ctyapel for funerals is modern and completely equipped, ready at all times to serve the people of Speedway. AUBURN at W. 16th MArket 1234 ,- f Operated bp — Farley Funeral Home 1604 W. Morris St MArket 1234 AMBULANCE SERVICE, y W FLOYD FARLEY " 1 •

See The Best * * Buy Direct From Manufacturer and See What You Are Getting MADE TO ORDER ALUMINUM and STEEL Non-corrosive Deluxe The Best Grade Non-rust . ACME Colors # White & Eggshell CHCtI&U Color FLEXALUM 111* 1 E99She " Aluminum JDjUULIvE& Non-Breakable Nice Finish - Baked On Enamel 1 WEEK TO 10 DAYS DELIVERY Be sure to see these new blinds ’ now on display at Emmett Venetian Blind Co. 5242 CSAWFOBDSVILLE ROAD Drop "-to*-** tug. Moan* 1276

v V I ' I Jr Johnnye Junior brings you 1 long ’n lean loveliness a solid torso top combined pleats. Mandarin collar and trim of spanking white pique, pearls from chin to hip; It’s “Sanforized” for easy washing! slsl. 1500 Main Street

Veterans May Now Join Inactive Naval Reserve Veterans of the U. S. Marine Corps and U. S. Army and National Guard may now join the inactive Naval Reserve, Class V-6, with a Naval Reserve pay grade corresponding to the rank held at last discharge from their respective branch of service, it was announced yesterday by Lt. Cdr. R. C. McCoy, USNR, of the In-

G. 6. BEAUTY SHOP 1723 Allison BElmont 5582

RALSTON’S GROCERY Groceries Meqts ICE CREAM , 5230 W. 16th Street Res. Phone, Bel. 4815

FHE SPEEDWAY FLYER

dianapolis Naval Recruiting Station. • A recent Navy Department directive listed over 100 “job and duty title” specialists of ex-army and Marine Corps men that will be recognized by the navy in assigning equivalent rates and technician) SSN 689 may join the pay grades in the Naval Reserve. Class V-6. Examples cited in effectuating the enlistment include: “Man discharged from the U.S. Army as sergeant (AAF —supply inactive NaVal Reserve as a storekeeper—aviation, third class; man discharged from the U. S. Marine Corps as technical sergeant (tank farm operator gasoline storage) SSN 485 may be enlisted as an aviation boatswain mate—gasoline, first class.” Age requirements for V-6 enlistments of ex-USN, CG, USCGR, USMC, USMCR was given as 17 and uqder 64 years of age, and jfor ex-USA (and reserve component) and National Guard personnel, 17 and under 40 years of age. Eligibility was also extended to non-service men in the age groups of 17 to 18)4 and 30 to under 40 years of age, providing they can pass a physical examination, which is not required of veterans. Members of the V-6 inactive Naval Reserve are not required to attend meetings qr training

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Profits Fallacy IV GEORGES. BENSON IVaaUUnt of Raiding College Soon* Arkansas

THE PROFIT incentive is widely misunderstood and maligned. Many folks talk about profits as though they were injurious. These folks indulgejin side-glances, as if profits were a vicious imposition upon the people. Profits, to some who are misled or misinformed, have assumed a negative sound. The fallacy is that industry arrives at Selling prices by piling onto production costs as much profit as the traffic will bear. This is not the way profits are calculated. Shies prices on the tags are the prime consideration. In a free competitive market, the price teg is not marked according to preconceived notions of what the profit ought to fie. The consumer is king in a free market; the price tag is slave to the demands of a price conscious buying public. This is one game in which the consumer takes the sweepstakes. Competition YOU AND I mania Regulator ufacture radios. We meet squarely in the market, where mine is prked at SIOO and yours at $75. If the ouality is the same, 1 must cither lower my selling price to compete or give to the customer one-third greater value than you do. The lower the price and the more quality included the better off each of us will be—saleswise. costa. The cycle is just that simple. To keep factories running, the goal of our industries is to>ake

cruises; are not subject to active duty except in event of war or a national emergency; are allowed longevity credit for the time spent in the V-6, and may advance in rating through correspondence courses. Two weeks cruises are open to V-6 members on request, with all expenses paid in addition to pay in rate, also men can be discharged from the inactive Naval Reserve at any time on request.

Plan Easter Egg Hunt On Grotto Lawn Sunday , % There will be plenty -of surprises for children Sunday, April 6, when they hunt for Easter eggs on the lawn at the Sahara Grotto clubhouse. The egg hunt will be held from 2 p. la. until 4 p. m., for children of Prophets only ... no guests. Advice to the ladies: Don’t waste time lookinf for a perfect man; take what you can and be thankful. Among the miracles of modern science is the privilege of sitting by the radio and hearing the other fellow watch a baseball game for you.

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mass production and lower selling costs. After deducting costs from the customer’s price the result may or may not be a profit. When the margin is uncomfortably close, the next logical step will be toward more efficient production. Consumer EFFICIENCY of opts Winner eration 'means to industry the ability to keep down costs of making and selling a product. The object is A favorable position on the open market. This means that factories must be busy constantly taking up the unemployed, supplying products at lower cost to an eveir increasing buying public. Winner of this game is the buying pdblk. Because of the profit incentive and Are# competition, the public reaps huge dividends in the form ofbetter merchandise at fair prices. To the average citisen of socialistic and totalitarian countries, where I have observed that these things are never duplicated, these simple facte seem an unattainable dream. What American would wish to exchange this system for methods teat have never succeeded half so well? Sstrhssssta jf'SriiK* lion tS. world his k*£n. (loin to connote ictinst ftklll am)

Telephone An all-time high in the volume of business handled by the Indiana Bell Telephone Company and earnings that fell to a lower rate than at any time during the depression years, featured the company’s annual report for IMS. Revenues Jrom service were up II per cent to *28,000,000, but a 15 per cent increase in expenses to $25.4 million further narrowed the company’s earnings rate to 3% per cent on the cost of plant and other assets used to carry on business, W.-A. Hughes, Indiana Bell president pointed out. Net income for 1846 was *2,456,734, about *200,000 less than in 1945. s

About *l!>.9 million for the services of employees accounted for nearly two-thirds of the company’s expenses. This was an increase of *4.2 million over 1945. Total taxes paid by the company were *3.3 million and an additional $5 million was collected for the federal government in direct taxes paid by subscribers for the use of service. The report stated that the company’s earnings for the latter part of 1946 were decidedly lower than for the year as a whole and showed every indication of becoming more serious under the present rate schedules. At the company’s request, Indiana Bell rates are now under investigation by the Public Service Commission.

Rapid Growth In 1946 In meeting the greatest demand for service in its history, the company increased the number of telephones in use by 62,000 — more than twice the best previous gain, raising the total to 426,500. Local calls rose 21 per cent over 1945 and long distance calling was up 10 per cent. More than 300 additional long distance circuits were placed in service. New applications for telephones continued to be received in large volume. On December 31, there were 30,000 applications on file for which facilities to provide service were not immediately available.

Expenditures for new construction in 1946 were $7,600,000. New telephone buildings or additions to present buildings were in progress at (Bedford, Bloomington, Lebanon, Muncie, New Castle, Osceola, and South Bend. Preliminary work was done on similar projects at Indianapolis, Evansville, and Marion. The company made extensive additions to its wire and cable lines and added equipment in its central offices sufficient to serve a city of 100,000 population. Telephones in rural areas, the report stated, increased 9,000 or 26 per cent during 1946. This required placing about 6,600 poles and stringing 3,600 miles of wire. SSOJNMUNM) Expansion ha a preview of the company's plans for the future, Mr. (Hughes said: “Present indications are that expenditures of $50,000,000 will be needed in 1947, 1948 and 1949 to replace equipment and to expand and improve service thruout the state. This program will be financed by new capital that must be attracted to the business as it is needed. "We have great faith in the future of Indiana in the years to come and are making our plans accordingly.” Equipment is being manufactured in increasing quantity, it was pointed out. ‘During 1947, we expect to add much more than in 1946, but most of it will be needed to care for waiting applications and to restore service to pre-war speed and efficiency. Beginning in 1948, we expect to be able to resume the program of converting manual offices to dial operation.”

Other developments in prospect include the extension of mobile service, foster methods of handling long distance calls and a start on facilities suitable for chain television broadcasts. Indiana Bell employees numbered 7,387 at the end of the year, a net increase of 1,765 during 1846. This is the largest force in the history of the business. “We have high hopes,” the Indiana Bell president said, “that the progress we shall make in 1947 will go a long way toward providing our customers with more and better service than they have ever had.”

“Sleeping on it” before making a momentous decision is an excellent way to avoid insomnia afterwards. “That’s the guy Tm laying for,” said the little black ben as the farmer crossed the yard.

HOW IS YOUR COAL SUPPLY? . For Prompt, Courteous Service, Call kILL GARLAND Champe-Garland Coal Co., Inc. 1422 W. 30th Street Wabash 4543

Hollywood Cato u FOOD AS YOU LIKE IT* Cafeteria Service Open Daily from 6 AM. to 9:16 PM. Closed Sundays 1430 Main Street Belmont 5054 Proprietors* Jack Craft Dick Orth

FRED W. WI^GERT * Paper Hanging Enameling Painting Estimates Materials Furnished 4833 W. 11th Si. BaL 4TO-J

Skidmore’s Barber Shop 1542 MAIN STREET 3 Barbara “Friendly Service ShaaSUm

Have You Read? “Cherokee Strip” by James, includes exciting tale! about claimjumping in Oklahoma on the Cherokee strip, about Rough Riders, Texas Rangers, Indians and outlaws, and other boyhood memories. •Stiver «f Gold” by Drag* ' “Sea Island Lady” by Griswold. “Time Remembered” by Hillyer. ‘Through These Fires” by Lutz. ‘Money on the Black” by Mackinnon. “Family on Maple Street” by Tabor. “Night Unto Night” by Wylie. “Fashion Is Our Business” by

FENCING PICKET WIRE ELECTRICAL LOWEST PRICES BELMONT 0730-3

FACTORY RADIO SERVICE On all makes of radids. Oar twenty yean of experience qualifies us to give prompt and efficient service. RADIO BILL 3050 West 16th Street Belmont 2484

“Lay Your Coat In Early ” MOOREHELD COAL COMPANY “We Don’t Keep the Beet --We Sell If 2820 W. Mich. St. Bdmdnt 0350 Owned and Operated by Zob. Maddbrey

Andrews Speedway Taxi ] 24 Hour Service 1804 Gerrard ANT PLACE IN SPEEDWAY TO DOWNTOWN INDIANAPOLIS ISO Light Battling Baggage Deliverg Low Rates On Long Trips M.0947-J or 8eL2427-M

SPEEDWAY RODDY SHOP * A O n C* HI am aeeln ■■ - \jg|| ’ Vfrl.:'•• n A ' 16th & Main

Epstein. ‘Tun With Musk” by Spaeth. | “Time to Be Young” by Bur- i nett. “GJ. Nightingale” by ArchaxdJ On a card in the front window of a suburban home appeared the following notice: “A piano fori Sale.” ****<^' 'ln the window next .door eafc-1 other card appeared with Justj one word: “Hurrah!” s iH —" 1 1 ■ ■ ■ ‘ How many people in the U. S. are bowlers? 16,000,000. They spend yearly! $220,000,000 for the sport

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