South Bend News-Times, Volume 39, Number 280, South Bend, St. Joseph County, 7 October 1922 — Page 13

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SATURDAY MORNING. OCTOBER 7, 1922

THE SOUTH 5LND NEWS-TIMES

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qA full Tage Ad to Tell You About It!

& JEVERAL years ago, The Chicago Tribune began experiments

vv with a new printing process FOUR COLOR ROTOGRAV-

Vi V URE. It was an established fact that Rotoeravure produced

& h a more artistic product than any other process. Yet no one v i t .i . . tt r-rr rr c

The Tribune sent men abroad to investigate foreign methods. It experimented with printing-plates, paper stocks, inks, etc. Finally the COLORoto Process was perfected. Special presses the inventions cf Tribune pressmen were built. The result is seen today in the new COLORoto MAGAZINE FREE every Sunday with The Chicago Tribune. The COLORoto MAGAZINE is the only Magazine in the world printed in COLOR ROTOGRAVURE the greatest development of thi; age in newspaper printing. It is the only newspaper color magazine that is artistic. A Pictorial, Fiction, Feature Magazine in FOURCOLOR ROTOGRAVURE invented and developed by The Chicago Tribune at enormous cot. rT I? jPl1 'cn u'ill eniy tbe interesting photos of people and ' 1 events from all over the world every Sunday in the new COLOKoo MAGAZINE. The Tribu ne toes to extremes to pet the best Nl WS PICTURES. They -trr reproduced in rich tncs of Rotocravure. Many m:cs e ery Sunday. Men a'-o will enjoy the wcndertul Blue Ribhon Fiction criminal short :or-t s .ind erial- hy rh' '.v.-"!, sc irr authors, written especially for The Cf .1c.10 Tribune. In forthcoming issues you'll find new scries by such famous authors as Booth Tarkinctor., Octavus Roy Cohrn. Will Payne. F. Scott Fiircerald, Berta Ruck,

Harold MacGrath, Arthur Stringer, Richard Washburn Child, etc. The Klghezt prices paid by any magazine or newspaper in America are paid for Blue Ribbon Fiction. There are also the Blue Ribbon Comics two paces of Hill's wonderful cartoons with captions in his inimitable style every Sunday. 91 If kWfb"y9 Special effort has been piven to make the new Ul ryU!t&iS COLORoto MAGAZINE attractive to our women readers. Every Sunday there are two full pages of Fashions beautiful sketches showing the latest tendencies in styles for women. The newest notes in apparel for women and misses arc brought direct to you from the leading Ftyle marts every weef. Exquisitely reproduced IN COLORS. Brilliantly written descriptions by Corinne Lowe. It's easy to know the styles if you follow these Style Plates every Sunday. And fiction! What woman doesn't enjov a good short story or serial? Romance, adventure, LIFE! You'll find in the new COLORoto MAGAZINE the finest fiction published. Stories of especial interest to women written by the greatest celebrities of the literary world. Photos of film stars! Four beautiful pictures with corking captions by Mae Tince every Sunday. Have you an album? 5)7 llll ClfOlJl Features for the children, too! Every J Ut SU& lllWlisib Sunday in the COLORoto MAGAZINE, you'll find The Tcenie Weenies, by Wm. Donahey a pace of adventures that every child loves. Then there's "The Angel Family" Penny Ross' beautiful DOLL CUTOUTS INT COLORS. A full page every Sunday. The COLORcto MAGAZINE contains the finest features money can buy something to interest every Man, Woman and Child. is u'orih more than you pav for the entire newspaper. Yet it is given FREE as an added feature every Sunday with The Chicago Tribune. Order in advance from your newsdealer.

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Original stories; by the orlcT rrcatct r.uthcn. Written especially for The Chicago Tribune and never belcre published. In con.ir.? iues are stcr:cs hy Ruch r.rtej un'trs a? lTnh Tarkir.e-on. Herry Kitcheli WtK'rr, Arthur Stntrtr, Octi-u Pvy Cc'i.en, Far.ny Hasiip ! a, Hcrrv C. Ro ltr. i. Hare! i MacGrath, Donn Byrne, d, MItll S-.ru'J-.ers B jr:, F. Skctt FiLZ6?rilJ, t:c

W, E. Hill's Blue Ribbon Comics Two p:;crs cf humorous character sketches with subtle options every Sunday in the COLORoto MAGAZINE. The Tcenie Weenies Wm.Dcnahey's tre.it for tiV little folks. A full pace every Sund.v. "The An.??l Family" by Penny Rc-s. A p:.zc cf beautiful DOLL CUT-OUTS every Sunday.

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J Many paee cf the latent camera pictures frcm all over the world. Arti.-tic reproductions cf beautiful photographs.

The newest btyle trend in women's Fahicn3 U pictured in four colors every Sunday. Two full pages cf excellent sketches with brilliant Lshicn comment by Ccrinne Lowe.

GARDNER NEWS AGENCY

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MiuKale JJitribulor Chicago IrilniruMain and JefTerbon Sts.

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