South Bend News-Times, Volume 39, Number 69, South Bend, St. Joseph County, 10 March 1922 — Page 3

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FRIDAY MORNING. MARCH 10. P22

THE SOUTH BEMD NEVS-TIMES

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As It Was in the Beginning

As the Store is Today

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Vhrn the firm of Adlrr Hrothers first opcnrcl tlicir flrxrs on tho 1 4th day of Frhrihiry, I8B4. Max Cohn, then a mere lad, was a part of the organization. 'Hie entire force consisted of four people. 1 oday Max Cohn who is manager of the Adler Brothers larpe men's clothing department, numbers his friends hy the hundreds all of them made through his courteous treatment.

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F.verv .. .'Ii r.i .nth Bend knows Lrncst Bernhardt, alias Barney." Jovial, good natured always, it is a pleasure to deal with him. as i attested by the number of people who always wait for Barney to wait on them. He is manager of the young men's clothing department.

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Henry Kasynki has had charge of the hat and cap department for a number of year?, but he is obliged to sell goods all over the store, as his many Polish friends, insist that he wait on them. The beauty and neatness of the new hat department arc due to 1 lenry's good taste.

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Tlierc is an old Knglish saying that "All Roads Lead to Larl s Court." It mischt be ?aid likewise tht all the Mishawaka men trade with August Meuninck. He has been with Adler Borthers for ?evrral years is manager of the section devoted to underwear, sweaters, pajamas, collars, eU.

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Within the circle of your acquaintance are two classes of people, those who HAVE what we call "personality" and those who lack it. One possessed of personality is a desirable acquaintance, a vivid person who excites in you a wish to know him better.

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how much more true is it in the collective sense where business institutions are concerned! Why is it that you o;o to a certain store for purchases? Isn't it because you are prejudiced in their favor due to some transaction in the past when their honest solicitous interest in vour needs earned your good-will?

Founded at Michigan and Washington in 1884 Adler Brothers has become one of the leading business institutions of the city through the personality of its personnel. Those whose pictures you see on this page are well known to many of you and if you have had dealings with them you can consider Yourself fortunate. Thev are the aces of the Adler Brothers' sales force, each the head of his or her department and well qualified for the position. From the ricketty shelves and limited floor-space which handicapped Adler Brothers in the pioneer days has grown a store with ample display space, appointments and facilities which are unexcelled in South Bend. The morale of the organization is high because noble standards have actuated their everv move, and their newlv remodelled store is an eloquent expression of thirty-eight years of progress.

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Mr. W. L. Wil son. manager of the boy's and children's clothing department, joined the Adler Brothers forces last fall, having held a similar position in one of Pittsburgh's largest department stores. He is an analyst of the wants and needs in children's wear. His splendid stocks are a proof of his ability.

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Mr. Poulin is manager of a department devoted exclusively to college, and high school novelties, and athletic goods. Notre Dame men of . generations past know Harry L. Poulin who for fifteen years conducted the Campus Store at the University. His experience has put his finger on the pulse of young men's wants and he is indispensable to the collegians.

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Some people seem to be born with a special aptitude for certain vocations. Th is is most forcibly demonstrated 'in the case of Kenneth Peabody, the youngest department manager in theAdler Brothers organization. The neatness and good taste shown in the neckwear and hosiery section are the result of Ken's aptitude.

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Miss Josephine Xaver has made a host of friends among the patrons of the children's department, having charge of the furnishing and hat section of that department. Her ability is proven by the intelligent a3sistar.ee she gives to parents in helping them in the matter of selections.

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