South Bend News-Times, Volume 37, Number 112, South Bend, St. Joseph County, 21 April 1920 — Page 13

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THE SOUTH BEND NEWS-TIMES

saved

30

60

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30 dayS ii2 per cent

60 days tt

90 aays

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If you are in need of some furniture, either one piece or furnishings for a room or an entire home, and have saved up enough money so you can take advantage of an UNUSUAL opportunity, read every word of this! We do not have so-called "sales" too many people say they are an illusion and a snare. Whether they n:e or not is not the question. The very fact that South Bend people THINK they are is sufficient reason for our policy never to hold "sales." However, that furniture and rugs CAN BE sold on certain occasions and under certain conditions and circumstances at a distinct saying from regular dav-after-dav prices, we intend to PROVE to you TO HAVE YOU PROVE TO YOURSELF ! ! This is How We Will Prove It Walk 'through 'our store anv dav before Friday and make a written memorandum of any one or a dozen pieces of furniture, or any rug that you may select. All of them bear our regular price tags marked in plainly written figures. These figures represent the regular price that each article is today selling at has been selling at ever since it has been in our store. HOWEVER

You come to this store ON NEXT FRIDAY MORNING or on any day thereafter, you will find a second or additional tag on each piece you looked at, and THIS tag will show that you can save either 5 percent, 1 0 percent, I 5 percent or 20 percent according to the article and the length of time you wish to take for paying for it. The old price you saw and the new price will both be there. That is the whole story. It is to PROVE that regardless of what may be claimed by other stores through "Sales" or any other name, YOU ACTUALLY GET the saving when Heller says you will get it. "When Heller says it's Oak it's Oak" and when Heller says there is a saving to be made THERE IS a saving to be made. You may not find the furniture pieces you need illustrated on this sheet, but rest assured that you WILL find it if you come to the store. Come soon, come often, and bring plenty of money with you, for the chances to save are going to be SO tempting, SO apparent, that you will want to take immediate advantage of the opportunity. . Come any day before Friday to make your selection. Then come any day thereafter to get the furniture you want AT THE DISCOUNT PRICE!

HERE IS THE TAG Ton can't mis it it's a lde white t .1 ir with pla.n !'. .4 1. u : showing the discount from the re'i:!;ir prie' ta ( v. Iii. ii ta:: is ;.'. to be found on the .article). Co mo in .any time after Friday, April 22. an. I yu v. in f.d th:? tag on marly ev.-ry article in the house, ui i?,t: i a n ppo u:n;ty

to save 20'

1 Z ,

0r'c or 7ro at your ojUi'ui.

Optional Discount of 20, 15, 10 or 5 Prevails Throughout Entire Store and Stock. This generous offer to save is not confined to a few selected pieces, it embraces the entire stock of the store with the exception of Hoosier Kitchen Cabinets, Edison Phonographs, Office Furniture, and the Exchange Department. Step in the store roam through at your will before the big White Tags go on next Friday select any pieces, suit or rugs, that you like, then come back Friday or any day thereafter and buy them At 20, 15, 10, or 5 Discount

GRASP THIS OPPORTUNITY TO SECURE BEAUTIFUL FURNITURE AT PRICES THAT COMPARE FAVORABLY WITH PRE-WAR PRICES. You have long since promised yourself that some day you would own some of those beautiful pieces for the living room, and now that the opportunity to save such a substantial sum is offered, you will probably act. Your unrestricted choice in this entire department, Full Suites or Individual Pieces positively the finest assortment of richly upholstered furniture built in the Pullman and Karpen factories deep seated, luxuriant Suites, Chairs and Rockers in Bed or Stationary Styles, upholstered in Velours, Silks, Damasks, Velvets, Plush, Tapesteries, Domestic Leathers and English Morocco. Every Suite or Piece Discounted at Your Option, 20, 15, 10 or 5.

You May Turn in Your Old Furniture Toward New and Have a Discount on the Balance of 20, 15, 10 or 5 at Your Option. Our Exchange Department affords you the opportunity to refurnish any or every room in your home without sacrificing the pieces you are now using. You may turn these old pieces toward the payment o f N ew ones Selected and the balance of the purchase price will be discounted just as you elect. This will leave the difference so slight that you will always look back at the transaction with a lot of satisfaction.

Buy Now. Have Goods Delivered When You Want TTi em.

A Deposit Will Secure You the Discount Price.

BEDROOM SUITES OF PERIOD DESIGNS THAT PORTRAY THE SKILL OF TRUE ARTISTS

Quern Ai.n, William and Mary, lunula XIV anil XV. Adams. Chippendale. Italian Renaissance, and Colonial, in Mahogany. Walnut, Oak and Kr.amel. You will enjoy a few minutes or an entire day spent in this department. At every turn you will find beautiful pieces and 1'ull :-u;te.- for the bedroom, dainty Ivory and French dras for the your.? mi.s. The darker finished cabine wooda for the more serviceable, ar.d the 'heavy, lately pieces for guests' room truly a sieht worth seeing truly a wonderful opportunity to nuy.

Each and Every One Discounted at Your Option, 20, 15, 10 or 5

Plenty of Salesmen to Give You the Best Attention.

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Remember Look for the Biij White Beginning

-it' I Next Friday.

EXCLUSIVE PERIOD DINING SUITS IN RARE CABINET VOODS There is no other room in the home wliTe Hood Furnitur- is riw t 1 lr 1 1 . t 1 tb.- I. i:.,om. Th- a :.;.;::.:. ? .f th.room have a greater influence 10 make or .mar th- me isure i su-. r-.-- of t-r.t rtairm: the. a :i r,th rs co-n! J. .-, ?. Good Cheer" go hand in hand. You may have the Dm in- Fioem y. ;r .. ;:- .,;, . .sii.ar,:,.,; :.'.-.' : . ; v, ; afford you t investigate. i:v ry ( "!: vaM period ! s:;,'n .11 th" mot pr. d 'a o..,;s ;::.d !..:..- :::.i-h r. . , j counts. Each and Every One Discounted at Your Opüon, 20, 15, 10 or 5

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A MATCHLESS ASSORT

MENT OF ODD BUFFETS Ilca'izir.cr that many have deferred the selection of a buffet to a later day, or wish to exchange their old one for one of the newer deigns, we have secured the finest assortment t se'.tt from that the markets produce. You ma h.io jt-ur ch"ire ef the entire lot at 20, 15, 10 or 5 Off.

Hoosier Kitchen Cabinets, Edison Phonographs, Office Furniture and Exchange Department are the Only Exceptions to This Discount Offer.

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NEVER TOO MANY GOOD ROCKERS Just, now, at hou? rkar.incr time. .v: w ould you like to exrhnr.ee an old roekf r. ': n -.3d l. d, an old taM'- or s-jm- oih r i i pier.-, frora the attic toward a new, prad llorker? You may do just that and at the, sumo time huy it at a literal d:. fount at this time. rire-Me I'a'rcrn-. Windsor lie;' k-rs and all oth r s )' -? r. a 20, 15, 10 or 5 Off.

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