South Bend News-Times, Volume 37, Number 81, South Bend, St. Joseph County, 21 March 1920 — Page 3

THE SOUTH BEND NEWS-TIMES

Easter at Gately's

In the men's department this spring GATELY'S have even gone their own reputation one

better. In 1920 suits and coats for men, we offer such style-perfection and such a wealth of fashionable models and fabrics that literally no taste will go unanswered.

Why we "dress up" at Easter Time--There's a feeling of Spring in the air. The robins are back. The rains of March have washed the accumulated rubbish of another winter from the ground and the green grass is preening itself for its first parade. Easter is almost at hand. Easter--the time when every living thing bursts forth in new attire; the day of days when the desire for new raiment is as natural in men and women as in the pussy-willow and lilac. Old Mother Nature is very thorough in her methods. Not a plant, not a tree nor a shrub that runs the sap of life can escape this annual grooming. All plant life that does not answer this "Dress Up" call, wise old Mother Nature pronounces dead. So it is with people. To look our best at this time is but doing the natural thing; to fail to do so is to be, in a sense dead out of harmony with Nature's laws. This is to be an unusual Easter in many ways. The pendulum has swung back from the drabiness of war necessity and now hovers over the other ex-treme--life and Oriental colorings and everything that's glad and gay.

There's a hint of China and Persia and Egypt in our women's department. Here the multicolorings of the Orient blend in tuneful harmony with the practical domestic patterns. a beautiful place is this women's section; and a place where you'll find new pleasure in selecting your Easter wardrobe.

A welcome awaits you at Gately's This is to be an unusual Easter at GATELYS. We, too, caught the glad murmuring of the new 1 920 season. And in order to be in tune, we've remodeled and refitted our South Bend store until it fairly radiates color and style and good cheer. Our entire chain of 1 06 stores throughout the United States are packed with the cream of domestic and foreign merchandise. You in South Bend can select your Easter apparel from a stock that represents the best workmanship and materials and latest styles in the world. Selected by a special, permanent New York buyer who is constantly on the ground looking for the best. And remember, please, the GATELY stores are FAMILY stores. Places where you can buy complete wardrobes for men, women and children. Also the GATELY system of dignified credit enables you to buy clothes in season, pay for them at your convenience, and use your ready cash for making MORE money. The remodeling work on our fine store is complete. Gladly the doors swing open to welcome you folks of South Bend and Mishawaka at this remarkable Easter season.

GATELY'S

321 S. Michigan St