South Bend News-Times, Volume 37, Number 21, South Bend, St. Joseph County, 21 January 1920 — Page 7
THE SOUTH BEND NEWS-TIMES
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A $100,000 in 1920
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BEHIND THE
'SOUTH ßfiys GREATEST BAR&AtN GVH&Ll 1
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CAMPAIGN TO SECURE
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YOU have seen the slogan all South Bend is talking about it most of the state WILL talk about it. Now you want the facts behind. Here are ten, though there are a hundred, if we thought you had time to read:
Fact 1
Fact 2
Fact 3
rJpHE PROFIT margin is to be sharply cut by us in 1920, we having arranged to distribute merchandise for one year, as an experiment, at a profit lower than commonly considered correct We dare to do that, because of the solid financial standing of the firm, and a sincere desire to fight old H. C. L.
PHE STEPS we are taklng4 to insure lower prices than ever (market conditions considered) are interesting Our President has personally written to each buyer, ordering the lowest possible profit', into each buyer's contract we are inserting a clause requiring this and plans laid months ago are now to result in a series of brilliantly executed special trade events.
'THIS IS, and shall continue to be, 'The Store of All the People."
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Our net profit rnay suffer almost assuredly will but if we do a
great public service, the bread thus cast upon the waters will be returned in increased ood will,
Fact
Fact 5-
Fact 6-
"pHE YEAR 1920 will he marked in store history by its wonderful departmental sales events of economy, in 25 store sections, carefully planned months ahead, To get an idea of this, look at what has been done in the last eight months in the Ready-to-Wear and Millinery; the business has doubled!
JEV MANAGER in our Millinery Depti to cooperate with our Cloak Dept. Manager by giving the best possible merchandise for the least money
THEN America entered the war, we told how this store, beginning W with just $3,000 worth of goods (transplanted from the Des Moines store) had grown big by being known as A Store of Values. We promised that it would always be such an institution, and in times like these, with basic quotations in the primary markets inclined to be high, and even soar, we feel thpt wo should take extraordinary measures to lower prices and they have been formed.
Fact 7-
HTHE GOAL of "$100,000 in 1920 Is not Impossible! we - gained half that much in 1919, But by publicly announcing it by publicly setting it as a mark to shoot at, we have created nn ideal one that has placed each co-worker (we have no "employes," you know) "on his toes," and is causing two ideas to grow where one grew before,
Fact 8-
THE APPOINTMENT 6f a Sales' Manage is anoth ef earnest of the long-laid planning behind the noW locally famed phrase; The Sales Manager will give his time largely toward developing hew avenues of service to the communityi
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Fact 9
"THE ECONOMY DEPTS, Popular Payment Plan will this year be a potent factor in the big campaign, tus we shall double our efforts in this direction.
Fact 10
WE AKK endeavoring to set an example, Surely, as this store grow fenlcr, other South Bend stores other local institutiah-Avill Catch the fevefi and enuse, by t united effort, thin to become the garden city of Indiana, the home of good buaincssj honorably conductcdi
HNCE the new slogan, We want everyone to ur.deritand lt. tö ympnthize. with the Ideali it Is meant to Inculcate. A you nee, It h broader than selfishneas, and should serve n lavo a large pum to the f ommunityi May we have your promise, then, that you will actively back the big 1920 movement?
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