South Bend News-Times, Volume 36, Number 252, South Bend, St. Joseph County, 9 September 1919 — Page 3

TVESIUY EVKXIXfi..sraTF.Mnnt 9. 1919. Z7Z n Out-of-Town Customers Customers residing out of the city wishing to receive our Special Sales bills will please send name and address and we will be plaased to put your name on our mailing list. Store Hours: 8:30 A. AT. to 5:30 P. At Saturday 9:30 P. A. Our New Location Our new store is most centrally located. 4 floors south of the interurban station, on same side of struct, near Washington avenue. We will be pleased to send samples of fabrics and other merchandise on request ! M i I ax & Company ARLES 114 South Michigan Street, Near Washington Avenue : !

THE SOUTH BEND NEWS-TIMES

I j ft i

EXTRA SPECIAL Housedresses, extra sizes ( 6 to 54) in gray, light blue and navy percales, Very Special $2-95

EXTRA SPECIAL

14 quart gray granite enamel dish pans, rolled edge. Very Special, sale price

79c

PEMIM

SEPTEMBER

Don t pay exorbitant prices for fall merchandise dowhat we did. BUY EARLY AND SAVE MONEY! The merchandise listed below was purchased when prices were much lower than today's prices, and we are going to give our customers the benefit of our early buying. Every article listed in this ad is guaranteed and .mustjbe absolutely satisfactory to the purchaser. 1

EXTRA SPECIAL

Jap Rose and Palm Olive Soap, sells at- 10c and 12 1-2 bar, Special 3 bars

"HARVARD MILLS" HAND FINISHED. Knit Underwear

We are glad to announce the arrival of the new lines in this famous brand. "Harvard Mills" stands alone as the peer of all women's underwear. It has won a firm place among particular women because of the perfection of material and finish. "Harvard Mills" underwear is custom tailored cut individually from pattern, hand finished throughout. It will appeal to your sense of quality. It will satisfy your desire for underwear comfort. Women's fall weight union suits, high :.eck and long sleeves, Dutch neck and elbow sleeves and low neck and sleeveless ßizes 4, 5 and 6 at $1.25, sizes 7, 8 and 9 at $1.50 Fleece-lined union suits. in three styles, sizes 4, 5 and 6 at $2.25, sizes 7, 8 and 9 -t $2.50 Light weight silk and wool in union suits, three styles above, sizes 4, 5, 6 at $3.25, sizes 7, 8 and 9 at $3.50 Heavy weight silk and wool union suits, in three styles above, sizes 4, 5 and 6 at $4.25, sizes 7. 8 and 9 $4.50 Heavy wool union suits, in three styjes above, sizes 4, 5 and 6 at $3.75, sizes 7, 8 and 9 at $4.00 We carry the well known Stephenson's underwear tor men.

EXTRA SPECIAL,

Water Set?. 1-2 gallon

pitcher and 6 pretty ghss-H

117 UltllWU, .'ViiUtlliUI'LUl glass. Very Special

$2-79

Luxury in Dress Without Luxury in Prices Women who appreciate correct styles, fine tailoring and service-giving quality will enjoy seeing our splendid, assortments of new Coats, Suits,Dresses, Skirts, Furs and Millinery. You will also be pleased with the money you save on every garment purchased here.

New Plush Coats In the-season's smartest styles or fine Silk Plushes and Salt's Plushes are here in a charming assortment of modea hat are sure to please you, to say nothing of the money you'll save. Better have your coat laid aside now, it will pay you in satisfaction and money saved. Fair Week Special $25 Plush Coats $19-50 In loose and belted effects, plain and fancy linings, medium size collars and cuffs in newest style, regular $25.00 value, for this week only $19.50 Other beautiful "Salts" Plush Coats at $35.00, $45.00 and up to $100.00. New Furs at Special Prices

1 f r'

JV C

Select your winter's furs here and save 10 to

an actual investment when you can save

money so easily. Be sure and make comparison as to quality, style and price. We guarantee every garment to be as represented. Tailored Frocks of Tricotine, Serge, Georgette and Satin. The new style tendencies are reflected in these dainty new fall garments. Our assortment offers a splendid opportunity to make a satisfactory selection at a saving in price. Specially Priced at $15.00, $25.00 and up to $55.00.

WE ARE KEEPING PRICES DOWN in spite of the big advance in merchandise, we are selling dependable fabrics and garments at the lowest possible prices, and we do not sacrifice quality in order to quote low prices. Many articles in our store cost more wholesale today than our retail price. It has always been our aim to keep prices down and at the same time sell only reliable merchandise, the kind we can recommend.

Your New Fall Coat You will need a coat this Fall and winter, and we want to prove to you that it is to your advantage to buy it now. We are willing to sacrinc a portion of our regular legitimate profit as well as giving you the full benefit of the entire savings made in our early buying in order to force early Fall buying this month. They are carefully tailored and offered in such interesting fabrics as bolivia. chameleon Cord, Normandy cloth and velour. Each and every garment is nicely lined Colors are navy brown, taupe and mixtures. New Fall Coats VERY SPECIAL AT $17.50. New coats of imitation Bolivia in shades of brown, taupe and green, full lined with Coney collars in sizes 16 to 44, Very Special . .517.50 Other Coats specially priced at $25.00, $35.00 up to $85.00. New Fall Suits Here you will find hosts of modish new suits in a large number of styles. They are splendidly made of serges, tricotines, velour and gaberdine. Every one of our suits is worth much more than the price asked, but in a large purchase we secured a marked concession in price. Specially Priced at $25.00, $35.00, $45.00, up to $85.00. Pretty Dolmans Your Choice $14.95 Colors arc plum blue, victory red, gray and taupe. The lot also includes a few capes and coats, value up to $40.00, Sale price . .$14.95

Fall Millinery

Specially priced for your choosinp. Fresh assortments, brim full of newest ideas. An excellent showing, doing full justice to many milliners ingenuity. There are large hats and small hats the latest revelations of fashion A greet variety will be seen here by seekers of autumn millinery. Large trimmed hats, dress and tailored effects in black and colors, Specially priced at $7.50 Velvet and satin solicl combinations in small and medium shapes in the new draped effects, also velvet and beaver combinations in black and colors. Special . . . .$8.95 Children's hats $1.49 to $5.00. MILLINERY SPECIAL. New line of bcaer tailored hats in navy blue, brown and copen, $10.00 value, Sa!e Price $7.50

EXTRA SPECIAL. Thin Mown water glasses, decorated. () hsSCS, ($1.00 value, sale

price

69c

EXTRA SPECIAL. Coats' thread, all numhers, in black, white and colors. Special 6 for . .25c

SEPTEMBER SALE OF Yard Goods

rjr.

MM?

Neu- materials suitable for fall garments at prices lower lhan usual. 36 inch part cotton materials in sere and batiste. Very Special, sale price yard . . . 69c Cotton Sere, 3 2 inch in all Colors, Sale price yard . . .50c French and storm sere batiste and checks 30 to A 2 inches viJe in all the new tall shades.

Special yard $1.00 All Wool Storm Sere 36 inches wide, also French Sere, Special yard $1.25 All wool French arü storm senre. 36 inch, Special yard $1.50 Part wool French sere, -H inches wide, yard $1.50 Part wool Panama cloth, 54 inches wide, yard $1.50 All wool Storm Sere, -4 4 inch, yard $2-25 All wool Storm Sere, 5o inch, yard $2.50 Dress Satin in all the leading shades, silk back, 36 inches ide, at yard i $2.75 All wool Storm Serge. 54-inch, yard $2.95 Black Velveteen, 32 inch, yard " $3.50 Satin Charmeuse, 40 inches wide in black and navy. An excellent wearing material,, with a very high luster, yard $3.75 Men's wool serge, 4o inches wide, in navy blue, excellent quality, yard $3.95 Dress Plaids in all wool and part wool from 32 to 4S inches wide. Ranging in price from 50c to $4.25 Dress Velveteen, 44 inches wide, including all the new tall shades, at yard $5.00 Black Arabian Lamb Cloth, 52 inches wide, makes an excellent and inexpensive trimming tor coats and suits, Special yard $6.00 Silk Plush, 5 2 inches wide, suitable tor coats and scarfs in Mack only, yard $8.00 Black Crushed Plush, 52 inches wide, excellent for scarfs, and trimming for Coats and Suits, yard $8.00

Comforters Blankets ; the September Sale

Wearwell Comforters. Comforters filled with white carded cotton felt, guaranteed sanitary and thoroughly clean in variety of patterns and colors, size 72x76 at $2.75; size 72x S4 at $2.95 Good heavy quality comforters tilled with sanitary cotton and silkoline covering. Special at $4.49, $4.75, $5.00, $5.95 and $6.50 Children's Wear Ar.y mother who wishes to stretch the buying power of the family purse will find herself successful if she attends this sale and selects from the following values: EXTRA SPECIAL Children's Gingham Dresses in plaids and plain colors; sizes 6 to 14 $1.50 values. Sale price 89c Children's Satine Bloomers, in black and white. Regular 75c value, pair 50c Infants' high grade Coats, in Corduroy, Beaver Cloth and Chinchilla. Good values at $6.95 to $12.50 We carry everything for the .baby at lowest prices.

In anticipation of this event our buyers have visited the markets and gathered one of the largest most complete stocks of comforters and blankets we have ever shown, and every one is specially priced Cotton Blankets, size 64x80, in gray, tan and f.vhite with pink and blue borders at $2.50 Cotton Blankets, gray, tan ind white with blue, pink and tan borders, size 6Sx8o at $2.75 Nashua Woolnap Blankets, tine heavy quality in gray, blue, pink and tan plaids, size 64x76 it pair $4.75 Nashua Woolnap Blankets in colored plaids, size 66x80 it $5.95 Wool Blankets, size 6SxS0 in a variety of daintv plaids, at ." $9.50

Fall Blouses In the September Sale

EXTRA SPECIAL. Embroidery bandings, insertions and sold from 10c to 15c, Very Special, yard

edges that ...... 7c

That are pleasing to look upon and equally pleasing to wear with one's smart new suit or separate skirt, are very charmingly fashioned of sheer georgette crepe. Blouse Specials

Wash Waists, white voiles, embroidery and lace trimmed. Regular $2.50 values. Sale price $1.98 Wash Waists, white voiles and organdies, extra quality at .$2.95 Crepe de Chine Blouses, in flesh and white Sale price $2.49 Georgette Crepe Blouses, all the. new shades, embroidery and bead trimmed. $6.50 to ; . .$14.75

Wool Serge Middies in navy and red. Special $6.95 Flannel Middies in navy and scarlet, at $8.95 Pongee Middies, trimmed in red and blue, at $3.50

m "ill I'd 3ik pa

SEPTEMBER SALE OF Fall Hosiery

It will pay you to buy hosiery for the whole familv at thK sale. V.

COTTON HOSE PAIR 10c.

V 5

Women's Mack cutton Huv. ! Mt ' Very Special, pair 10c iW&tK ( 2 Women's tine seamless hose, .vai- j )J(',V

EXTRA SPECIAL,. Men's fine ribbed union suits, in white and cream, all sizes, $2.00 value, Special September Sale Price $1.50

EXTRA SPECIAL Jap Rose Complexion powder or Cold Cream, wonderful value, Choice only 17c

rante.i fast an.1 stninlrs; .ini:M " " ''UliA1

neels and toes, (slightly Imperfect) Sale price, only 19c L3urson fashioned hose, in black in,! -vhite, -ie v' t Pair .25c Outsize Hose, rihbej top in Kilhrijan an.i Kac. Special pair, only 25c Lble Hose, "Cadet Brand." in Hack only, 35c or 3 pair $1.00 Super Lisle Hoe, in Hack, regular sizes pair 50c Super Lisle hose in outsizes, Hack and -.vhite, pair 75c Fiber Silk hose, in black, white, navy, bro-vn, r.r . cb.ar.ipane and taupe, pair, 65c Fiber Silk Hoe, good quality, ir. ray, brown, fawn, lu-ld mouse, black and white, pair $1.25

Fall Corsets

that represent style and value. Lpn the tit of the corset depends largely the proper drape of the outer garment. Here ou will !ind many Corset: that v.-ill fill every demand. CORSET SPECIAL. Misses corset in pink and white, clastic top, free hip, medium lone kirt, Verty Special . . $1.00 Average figure corsets, medium bust n twill, semi free hip. lone skirt in pink md white, Special $1.25 Royal Worcester and Bon Ton Corsets. Back lace $1.00 to $3.50. Front lace, $2.50 to $4.50.

8 ! 1 i 'Ti'-'iY-'U ' r rMM i

1 F 1 f n i V