South Bend News-Times, Volume 36, Number 245, South Bend, St. Joseph County, 2 September 1919 — Page 5

THE SOUTH BZKD NEWS-TIMES

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TAe News-Times Continuing its Strong, Progressive Policy o f ßAding the Advertiser and Boosting South Bend CARRIED 48608 MORE LINESJJF DISPLA Y ADVERTISING in the Month of August than its Competitor the Tribune.

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In July The News-Times carried 13,5 10 more lines of display advertising than its competitor. For a year The News-Times has been making consistent gains over The Tribune, but the August showing is a record breaker. In the single month, which is, by the wav, the poorest advertising month of the entire year, THE NEWS-TIMES CARRIED IN EXCESS OF THE TRIBUNE A TOTAL OF 48,603 LINES OF DISPLAY ADVERTISING COPY. This is an excess of approximately 3,500 inches. There is but one explanation for the growing popularity of The NewsJimes as the advertising medium in this field. This newspaper has come to

know and realize the value of serving the advertiser. The News-Times has instituted a Service Department, which more and more each day the advertiser has come to appreciate and employ in many different ways. r The growing circulation of The News-Times and its constantly gaining prestige as a real progressive newspaper that has the vision of the South Bend of the future have been other strong factors, we believe, in this success. And encouraged by these gratifying advertising gains from month to month, the entire News-Times organization shall work together for still greater gains in the months and years to come, trying at all times to satisfy and serve.

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(The detailed advertising score below is figured in column inches, and was compiled by newspaper experts outside of The News-Times organization. Every tigure in the table is guaranteed to be approximately correct and is backed up by more exhaustive records and tiles in The News-Times office. There are 16 common business classifications in the newspaper advertising field, including miscellaneous. These 16 business classifications are shown in the list below, with The News-Times carrying vastly more advertising in 1 1 of these 16 classifications during August.)

Classification NEWS-TIMES Men's Clothing 2,927 inches Ladies' Ready to Wear 1,191 inches Department Store 7,864 inches Shoes 1,728 inches Jewelry 346 inches Furniture 3,226 inches Music 705 inches Drugs 323 inches Automobiles, Tires, etc 5,110 inches Food 2,240 inches Finance 1,343 inches Soft Drinks 1,047 inches Amusements 2,995 inches Tobacco 1,264 inches Building 1,914 inches Miscellaneous 5,449 inches Total 39,672 inches ; Nevs-Times Excess over Tribune 3,472 inches, or 48,608 lines.

TRIBUNE 2,819 inches 974 inches 7,549 inches 1,379 inches 379 inches 3,113 inches 426 inches 476 inches 2,478 inches 3,279 inches 1,063 inches 1,725 inches 2,725 inches 877 inches 1,265 inches 5,655 inches 36,200 inches

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Daily Circulation 17,000 GUARANTEED Average Sunday 18,500.

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