South Bend News-Times, Volume 36, Number 243, South Bend, St. Joseph County, 31 August 1919 — Page 21

srxn.iT. Arr.rsT .ti. mm G Founded in 1902 Our Roofs Are Our Proofs The Trade Mark That Guarantees Something Better

THE SOUTH BEND NEWS-TIMES

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f Do you know what this slogan means to you? It means that an ELABORATED roof is laid on your house under a backing of $300,000.00; by the most experienced, skillful ready roofers in the world. It means that an ELABORATED roof guarantee is a factory guarantee, that if your roof leaks due to faulty workmanship or material, the factory that made and laid your roof will take care of it for five (5) years, free of charge. Other factories sell their roofing to jobbers, lumber yards or little so-called roofing companies, giving these companies long credit so that they can peddle their roofing to you on long time arrangements. Your guarantee from them is only a guarantee from the roofer and not in any sense of the word from the FACTORY. DON'T EE FOOLED X The best roofing in the world is worthless if not laid properly. The ELABORATED READY ROOFING factory is the originator of real asphalt roofing laid over shingles, the pioneer of them all, and it gives you a written guarantee on the workmanship of your job. HOW CAN THEY DO THIS WHEN OTHER FACTORIES ONLY GUARANTEE THEIR GOODS AND DO NOT GUARANTEE TO REPAIR YOUR ROOF IF IT LEAKS? There are TWO reasons: 1st ELABORATED is the only roofing you can buy in South Bend that is made all the way through, of REAL asphalt. Underneath, inside, on top it is all asphalt. It is saturated and coated in only one kettle all at one time. Other roofings are saturated in about ninety seconds with a low melting point flux oil and then coated with a little skin coating of asphalt on the top. When this goes on your roof the sun dries out this oil, the felt shrinks, the coating cracks and peels off and the two are separated. The sun cannot dry out and separate any part of ELABORATED as it is ALL ONE. The two mixtures separated require recoating or painting to make the roofing last. ELABORATED NEVER HAS TO BE RECOATED OR PAINTED. The first cost of ELABORATED is its last expense. Send for our free booklet and learn for yourself how to tell lasting from non-lasting roofings; to tell ELABORATED, THE REAL, from all the imitations now flooding the market. :;;d. ELABORATED WORKMEN are men trained to the highest possible degree of skill, by the ELABORATED READY ROOFING COMPANY and not lly-by-night men picked up anywhere and sent on your roof hit or miss. ELABORATED WORKMEN paste every seam heavily with ELABORATED Cement. ELABORATED WORKMEN drive all nails only a few inches apart. ELABORATED WORKMEN use ELABORATED Asbestos Plastic Cement on all flashings.

What You Gain by These Two

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Your gain is a NET profit of at least 50. BECAUSE vou will never have to recoat or paint vour roofing after our guarantee has expired. BECAUSE ELABORATED roofing will last years" longer. BECAUSE if you ever have to call on our guarantee, it is backed by S300,000.00 assets, rating A No. l, and not one to two thousand assets, 2nd column rating. IF YOU ARE THINKING OF ROOFING THIS YEAR, save from $10.00 to the whole price of a roof, by mailing us the attached coupon for our booklet, THE SQUARE DEAL.

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Re-coat, re-coat all oth ers but just let Elaborated alone

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