South Bend News-Times, Volume 36, Number 237, South Bend, St. Joseph County, 25 August 1919 — Page 7

THE SOUTH BEND NEWS-TIMES

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More Lines of Display Advertising Were Carried

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-TIMES -During July than by the Tribune

A Readily increasing circulation guaranteed over 1 7,000 daily and 10,500 Sunday a desire to grow and progress as South Bend grows and rogresses a policy of giving real co-operation to the advertiser and a determination to back the. city's business men at every opportunity, have proved a winning combination for The News-Times. For months it has made consistent advertising gains over its competitor, the Tribune. m For the month of July, just closed, it carried 13,500 lines more display advertising (nearly 1,000 inches) more than the Tribune. There is but one explanation, that the advertiser is securing results from the copy he is running in The News-Times; that he is appreciative of the co-operative efforts put forth by this newspaper; that he believes The News-Times has actually seen the vision of the greater South Bend of the future and feels this

newspaper means to go ahead courageously, whole heartedly and fearlessly, as any leader should. South Bend is to double its population within the next few years. To take care of this marvelous growth, every institution in the city must enter into the spirit of the thing' and be able to look far into the future, plan and develop. The newspaper which can look ahead and anticipate these things, literally sees around the corner into the future, deserves the support of the entire community. The way the, people of South Bend and surrounding territory have backed The News-Times is, we believe, a splendid example of how a progressive newspaper is. appreciated. And may we say right here we are truly grateful for this evidence of good will.

The July Advertising Score of South Bend's Newspapers is Interesting

(The following: table was compiled by unbiased, expert checkers outside The NewsTimes organization, for the month of July and Is figured In column Inches):

TRIBUNE Clothing, 3143 Ladies' Ready to Wear. . 640 Department Stores 7217 Shoes 1323 Jewelry . : v 290 Drugs ... 433 Furniture 2327 Music 342 Food Products 1220 Financial 1270 Soft Drinks 695

NEWS-TIMES Inches 3506 600 8160 1351 263 126 2791 345 1038 1245 662

' TRIBUNE Amusements 1783 Tobacco 24 Building 945 Automobile and Acces. . . 948 Miscellaneous 2506

NEWS-TIMES

Inches

1814 18 682 1707 2125

Total Local 25106 26333 Local News-Times excess 1227 inches Foreign Advertising 9745 9483 Foreign-Tribune excess ...... .262 inches Net excess News-Times 965 inches

These figures are for the MORNING ONLY edition of The News-Times. Evening figures show the same result, including the Sunday paper. The wonderfully increased circulation and the ever growing prestige of The News-Times now stamps it the most favored advettisiiig medium ill northern Indiana.

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Daily Circulation 17,000 GUARANTEED Average Sunday 18,500