South Bend News-Times, Volume 36, Number 229, South Bend, St. Joseph County, 17 August 1919 — Page 26
Bl.MIAl, .Ulf IM Ii, i'Jixt.
THE SOUTH BEND NEWS-TJME5
MERICAN AUTOS
PREDOMINATE IN ORIENTAL LANBSi
Franklin Dealers9 Bulletin Defines Real Auto Salesman
Franklin Company Has Complete Organization Throughout the East.
rr.fti' -illy all nutorm'is in th? orl'r.t areof Ani'no.in ::vik. th.- Franklin P'-.l-rV liMI-Mn. rothis wt-ck ly Arno. I Sii'l1 rr. South 1 5 e n 1 distributor for th, I "i ark tin r.ir. TI:- !)Mlrs" HuilKin rntinw-.--: "Thü U the htatemcnt f T- M. Sa!- a I'mzar, Ltd.. YokuhuiiKi, Jaj.an. S'a! FraZ.tr. who repre-j--nt tin- 1'ranklln in the orient, arc ilintrllmtor of ;t wil variety of Arn'i-i-an jroiuets. including four mak'.-H of automobil' and Mr. Iuas rM rntly rt'Jrn"l to Jnjmi after an extended buxim-rn trip in the United States. Hin visit was jtrimarily for securing earn unl,nlo ecurliitf phipning t-pace from Seattle port. "Mr. Lucas story of the rro-jros of the Hutoniohile huaim-sH in Japan li lntrestlru?. The ftrht automobile that evr appeared In Japan was of Freren manufacture, bet Sab; & I'razar a littlo later brought to the island the first American automobile and from that date tho American car lias held exclusive hway in Japme.se rnotordom. Tha Japs give American products a very friendly, and in many instances, a partial reception. The automobile for tnht tnec. is supplanting the traditional jinrikinha of the orient, a fact which erne would expect to arou-se resentment among the lower elapses; but ih progressive coolie regards the automobile as a forward step for hin country and he tolerates the loss of hi 'riksha. without protest. In Yokahama. arj automobile taxlcab company has entirely displaced the one-man shay. "The Japanese coolies are not watch'ni; the growth of the automobil trade In their countries with idle complacency; the coolies themselves Ire learning how to operate and repair car and are apt pupil of their American teachers. Sale & Frazar now have a complete 'and thorough automobile service organization in Japan, Korea, China and Hiberii. and the Franklin is one of few automobiles that has representation in every one Qf thee countries. "T!io Franklin 1 maintaining it? Uau.il reputation of unequalled performance in the far east. Sale & lr.ar are giving th Franklin a fair ha nee by keeping a good supply of sundries. Quaker state oil and othur stock and their preparedness to give as good Franklin service an ein be obtained !n any American Yities. The Franklin started right in to break automobile records of the far east and has won the exclusive ravor of the Japs in many ln-etunot-s. last -wnter for example, the h.vivieet snowfall in the history of Yokahama compelled owners of all tpes of automobiles, except the Franklin, to leave their cars under cover for a time, and the Franklin was the only automobile on the streets. "The Jars display the keenest interest Imaginable in all of the tests and stunts pulled off by the Sale & Frazar people to show off the Franklin car."
Vbe rrnn'.iin A ornobll'' IVik'tV F.'iU-ti-i .ief :. :; n n s-iU j.iiun a-. f 'knw- : On- whi li is .t -t .i.Jy . y-. a s-t-.idy Ktrve. a steaiiy Urn-; aiui !ead babit, vhi i'ndciMandc m n ar.ü u hu rin nuk.- hlias;lf unckr.siooil by rrn n. nr..- who turns uj vith a .-nuit ar.d hull mii!'- it kc is .tinned down ' ,v who sirivi s in out-think tnj i-'i .a r ratb.i r than out-talk' hiru. ' 'r.e whe is SilTit when he ha:i nothing to say and a 1 s Ö when the
'vuver h'iu oir.otftmir to tay. ne who takes . firm Intercut In i'.S firm's interest. o-ic who kt;OAs that he is Iokir.ii out fur hU ovn ir.ti' rests by I eck in; alter hi ciwtonur' inteMkts. One who keepn hi -word, his ternfor und hi friends. no x ho win respect by bein respect ab'e and rctpvctful. )ne who can be courteous in the r'ae ol dUcoiirttsy. .r.e who his sell confidence, but !o?s not how it. ne who in loved ly hs fellow-men.
Mnce that day the car ha teen In continual use, carrvin' the aleman, driver i.nd a bulkv TOO R-;. of
I samples. To th- Dodce Krother.i tU.iler from whom the car was pur-
rhad, Mr. Itivt wrote: "I find that I car. make nearly three times as rnany towns in a wctk as I lormerly could by railroad and the cekl expense is no gT?L.Ur. The pulling; uatitits of vour business car cannot be excelled, and the upkeep for the time that I haw. had it has been too little to count. The pleusuie of r.ot haUni. to wait for trains would overbalance the entire expense of the car, iUfer any of the boys on tnu road to me if they have a heavy load and want to t?o along without ary trouble."
TWO CADILLACS WILL GO ON TRANS-CONTINENTAL LINCOLN HIGHWAY TOUR
When America's gTeit transcontinental transport train jrtta under way ovr the Lincoln highway, two Cadillac touring1 cars will ce included in its vanyuard. Never before has snich an assenitly of motor cars ond trucks attempted to crobs the continent. Tearing the Indian nan-.c, 'Ndvajo" and "Arche," the Cadillac cars call to mind those dark-skinned Americans who blazed ojt first trails ani hUhu ays. The tour Is expected to serve as an extended service or performance test of the several standardized typ4: of motorlrd army equipment, ar.d 111 start about July 7 from Washington, iv Ith San Francisco as a destination. The ?reat strides in motor manufacturlr.p and tranportAtlon during tht past few vcrfh .vere well demonstrated by the performance of tho Ameriran avtoiv.obile in France. The Cadillac ears which will participate in this epcch-'i-.as ir.g journoy aro of the wne model thos i'iovii a- the standard sever.-paü-tx.: s-, i car fi r the arrr.j.
'iiNciu:iv thi:m alt. The ttrtcher wanted souie plums In rib-r to give an object U son during schf ol b.ours. and ca'hni; one (f the siv.all boys she k" i'. e him 1 cnts nd dipatched him to the fruit stand down en the corner "Refore you buy the plums. Willi?." she cautioned, '"you had better plni'h on of two to mike sure they are r 1 1 e."
Little Willie f.lttr 1 away came t.ick and smilincly la? on the teacher's dfsk. , " h. thank you. Willie.' teacher taking the bag.
Soon ho put the Nil J the "Did vou
pinch or., or two as I told you to do?"Did I ?" w.:s tj.e pie, ful response. "I punched th whole 1 a-;ful and herd's your lu i int.." liuffalo News. ,
Patronire t!fe advertiser he h there to serve you.
MINUTE LONG
HITS
Salesmen Make Quick Trips Nowadays in Light Business Cars.
To eliminate txpensive selling methods. many wholesale houses have, equipped their salts forces v. itii Vj'Al delivery earn, with tho result that their representatives ha. e been aide to triple the number of towns isite l. t arrying their sampletwith them. This growing practice bids fair tr, alleviate to a great extent the troubles of the traveling salesman. Iso lated towns and once-a-day i ail way trains havt made many a talcsman
throw up nls hjnds in disgu anil desert his profusion for uelds lefcv wearisome and nerve-wrecking. Not only did such railway facilitks tend to reduce the ranks of the traveling salesmen, but tney were responsible for an increased scllink' cost of dry goodx, shoi, ctroci-rus, ha.rOwure, hits und sin:ilar fcLapUs. LV ini, th railroads, the salsmn wa. able to make but one town a day. where several hours were sufficient to call on the trade. The remaining hours wer-2 spent in enforced idleness, with the result that weekly hotel bills and expense accounts soared. OUI-Fashloned Methods oing. Hut the development of the motor car, and particularly th- Uht commercial car, Is rapidly doing 'awuy with these old-fashioned methods of wholesale selling. An interesting sample of the successful use of such a car is that of F.. A Rives, a shoe salesman in southeastern Alabama. In August, 1?1S, Mr. Rives bousht a Dod?e Rroiher business car anc' abandoned the southern railroads -- a means- of covering his territory.
A THOUGHT FOIl TODAY. Eve.-y man, at fome time, has a chance to quit his game winner.
FRANKLT.VS TOAST. Ferhaps in the effort to determine the relative validity of the voices of the nations round the peace table the eld story of Franklin mny appropriately be told once more. A .fuest at dinner when the freat Fhiladelphian was present said: "Wo have three nationalities here: Mr. Franklin is American; here Is an Englishman; I am a Irenchrr.an; let us each propose a toast." The Englishman said: '"Herd's to Great Britain, the sun that givea light -.o all the nation of the earth." The Frenchman paid: "Here's to France, the moon whose magic rays move the tides of the world." Franklin had the last word: "Here to George Washington, the Joshua who commanded the sun and moon to stand still, and they obeyed." Philadelphia ledger.
EXTRA TEST For Frictionin "Fricticning" is the process by which rubber and fabric aro milled together. This extra tc:t insures, by micromtter measurement, the exact thickness and precise proportion of rubber to fabric
4
ATTENTION AUTO OWNERS! Enjoy your week-ends away from the crowds or take an extended trip. Our Tourist Tent is just the thing for either. A poleless tent that is waterproof; mosqi :to and bugproof; yet well ventilated. Packs in a si.iall bag for traveling. Let us show you. BLACK TENT & AWNING CO. 215 WEST JEFFERSON BLVD. Lincoln 8824. Main 2232.
(tol!!PEf&
Dependable Spark Plug
HERE is a,
nampion
Spark Plug especially designed far every type of motor- Look for T!hainpion"on tKelnsiuator. Ask your dealer.
Champion Spark Flug Company Tot J 9, Ohio
Dictributed by; Howard Cranfill Company Wholesale Distributors 221 S. MAIN ST. Lincoln 2914 Main 674 ?
ill
I I . . trk.
(if rjVl
Champion Jvll AU, for Maxwell Cara Prlea $1.00
M
mmm mm
p km
LJL
I v. v t f -
TTERE wc reveal another of the extra tests JLi. that make Racine Tires better tires. Each of these extra tests is vitally important Combined, they promise the utmost in mileage for Racine Tire users. Racine Country Road Tires are specially built to resist the wear and tear of country road service 6000 mile guarantee. Let us show you this tire triumph.
Crown Service Company 110 W. COLFAX AVE. SOUTH BEND, IND, For Your Own Protection Bm Certain Every Racine Tire You Buy Bear The Namo
RACINE RUBBER CO., Racine, Wisconsin
lote How the Essex
In Speed, Hill Climbing, Comfort and Reliability It Has Won 10,000 Owners
Proves Endurance
The 10,000 Essex cars already in service have been so distributed that every community now knows their distinctive performance. Here for instance are people who have had wide motor car experience. They will tell you how thej tsteem the Essex. Its economy of operation and the fact that practically no attention is required to keep it in prime operation appeals to ali. As For Itc Performance If you haven't ridden in the Essex take the first opportunity to do so. Come to us and we will give you the same kind of demonstration that has caused thousands to acknowledge Essex supremacy. Watch the way in which Essex cars perform on the road. If it is at a street crossing when traffic is signaled to go ahead, observe "ow quickly the Essex jumps to the lead. The only car that beats it is another Essex with a better driver. a If you are on a narrow country road where an Essex signals its intention to pass another car, you will see how easy with its acceleration it can jump to the lead. And It Will Do That Whenever Called Ozi Essx performance is acknowledged' by everyone. No one classes it with any but the
largest and more costly cars- never with cars of its weight or price class. Now that thousands of Essex cars have been driven more miles than is usually rolled up in a season by the average automobile, owners are realizing Essex endurance. That is why they tell you about the small upkeep expense of the Essex. They tell you about the way in which it retains its power and wanted qualities even after the hardest service. In every endurance run entered, the Essex has made perfect scores. Such la the Car You Should Have It gives dependable service. It is the new day car, the type to which all moderate priced cars must come, for in addition to light weight and low operating cost, men now demand performance, luxury, comfort and endurance. The Essex is easy to drive. It turns in a short radius. It steers easily. It can be parked in spaces too small for the average car. It has many qualities you will like. Ask yourself what car is so modern, what is the type of the future, what light car can match its rrformance. It is exclusive in many particulars and no other car built has all the features of the Essex.
in
1
SUPERIOR MOTOR SALES CO., 213-215 South Main Street.
tc)
I
IHHHIIHIIIIIHlllliHHIIIilllllll
llllli'l!)llllHlli!lll!lii'lllnilillili
I
I P " - 1 tl J I i k T L J L -J II II II I I 1 I I P T ; -W t ' !
i""'.'1 i,!'!!,;"!,'"i!,!f;'M;,'iir'"::M,i'"';": -y--
;:jiiiii:iiPi!i!i;!!lii!j!
I.. i,!, ; k 'i 1 ' iri.i i . .'l":"". i"i : "i " v r&i
tl'! -. !ii
i It I ' i i ALLi.
h V'"" 1 " " 1 1 i j j .Tun f
" if
Ur tail ltrt
e Among the First
to Drive this Astonishing Post-War Maxwell
TTF you're buying a car this year, why not have tha I most recent thing offered? , Here we have a Post-War Maxwell, developed during the war years, and given to you now, not only a far greater Maxwell, but more advanced even than many cars that twice exceed its price. k It's an engineering treat to look it over; and an event that will linger in ycur memory to ride 5 miles behind the wheel. For a new Lemoine type front axle givea you a castering effect in steering that will surprise you. A heavy rear axle, new, makes you hug any kind of a road. New full oval fenders express the rhythm of motion, and two new types cf brakes bring you to & halt in a very decisive way. The "emergency" is up at the transmission, ts in cc many foreign cars. The "service" is equipped with equalizers and thus any tendenc;' to skid is prevented. Many louvres in the bonnet, a large tank in the rear the number of fine developments seems endless! Also equipped with Hot Spot and Ram's-horn. But it's the same basic chassis as the 300,000 Maxwells that precede this post-war car. How well the public has regarded thes is expressed in the cum of $200,000,000 the price paid by the public for th previous ones. This Post-War Maxwell is a greater car. $5SS lab. Detroit.
J0 MAIN.2254
W. NIK ART 132-134E.XOLFAX.AVE.
y
3 4 f3 3
i
