South Bend News-Times, Volume 36, Number 223, South Bend, St. Joseph County, 11 August 1919 — Page 5

THE SOUTH BEND NEWS-TIMES

95 131 printers; ink 7 pRISTERSMNK pri.vtersvlvk PRINTERS INK I.il' SouthBend Responds i (I im rl

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for Northern Infacturins plants as 1 . Machine, y ,lsnr,cnd Watch. me maVc uP South Bend 175.000 consumers is w

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and SOUTH BEND SIXTY-SEVEN years ago Vfive brothers by the name of Stucebaker" started a wagon shop in u-hat then ivas the frontier town of South Bend. s bo began The. Studcbaker Corporation, which is capitalized at 45,000,000 and employs " 9,000 workers in manufacturing automobiles, wagons, ' and harness known the world over. Studcbaker is spending twenty million dollars in new factories in South Bend. Before Jan. 1, r;:xt nnj Studcbaker plants costing $8.500,000 will be in actual operation More than 2,300 new houses tnust be built to take care of the highly paid workers Studcbaker will bring to South Bend this year. The city will have a population of 100,000 by Jan. 1, 1920. And South Bend also is the shopping center of an un usually large and prosperous farming territory dotted with mall manufacturing towns. Not sentiment, but sound business judgment, is respon sible for Studebakcr's twenty million dollar expansion in South Bend. And sound business judgment It prompting many national advertisers to cover the South Bend market through the one paper that blankets the territory with Morning, Evening and Sunday editions.

THE SOUTH BEND NEWS ... TIMES Momma Etvnxng Suwisf J. M. STEP HUN SON. Publisher

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Ferlm HrrmntitlTfi oont:. lokenzen WOODMAN New York Detroit AtUnt Kintts City

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A Worthwhile Market i-pHE only way to thoroughly cover the South Bend ing .new plant. Y o,her nationally known South millions in additions. Other n"on . capacity. where. : i V. Thp News." a morning paper, conE.XpCrJ enC.eA f'WinK people" preferred an. evenvinced us mlen$?. Q business men and mg paper. e i,m"rn;n. raDer. The two were f"mJ"-1 THE 'NEWS TIMES. Weh thoroughly DunTcation ii so small as to fc ntgliB!- .

The NEWS-TIMES maintains a rviee'departmtnt

which co-operates iuuy THE SOUTH BEND NEWS -c3MES

J. M. STEPffENSOS. Tub'.Iih

orcit iWK'" CÖNE. IX)REMfcN WOODMAN - . Chll V Torfc. DetroiU Atlt.. K City

JVJATIOXAL adv,i r;nd thc

market rcsnonoV. u u,c "end

I'his for nvo reasons: Dodt) the Sou,h Bend Jr?;? I ,iver the fine, ooJ SÄ?' b5- of A"cd Wi,h manpufactu r- "V che uC0un"Second, the South Bend market i, t and completely covered by "" 'ro"Iy South Bend NWTim TS- m'd'n1-the lhes morning rubbhntets the tcrritoTwth 1 7 ' dit''ni- If Sunday circulation. ,00 1:"'v anJ "8000 That's whv mhnn,! .j. .

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(The Above Advertisements, rrepared by the Lam-port-MacDonald Co. of South Iiend, arc part of Th News-Times scries now running in Printers' Ink.)

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9 TIT The South Bend News-Times believes in South Bend believes in South Bend's future, its growth J and coming greatness.

TTT With this end in view, The News-Times for the last several months has been running page adver tisements in Printers' Ink one of the leading advertising weeklies of the country besides r

number of other publications along similar lines. And the idea carried all through this series of 1 . 11.1 i 1111 r w-k 4

advertisements is to tell the outside world what is happening in bouth Bend these days the expansion of Studebakers, the need, for new houses, the millions of dollars being spent here in improvements of all kind. The News-Times has been telling facts we all know, but the outside world knows a little or nothing about them, except perhaps in a very general way. The Printers' Ink advertising campaign for South Bend is just one of many things The News-Times has in mind and is putting into effect as the leading, dominant, all around newspaper of this section. How this new policy of The News-Times is succeeding is shown, we believe, in the July advertising score of South Bend newspapers.

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THE NEWS-TIMES CARRIED 13,510 MORE LINES OF DISPLAY ADVERTISING THAN ITS COMPETITOR DURING JULY.

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DAILY CIRCULATION OVER 1 7 ,0 0 0 - G U A R A N T E E D AV E R A G E SUNDAY 18,500