South Bend News-Times, Volume 36, Number 41, South Bend, St. Joseph County, 10 February 1919 — Page 7

THE" SOUTH BEND NEWSTCSS

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Two and two are four. Two plus two are four. Two times two are four. Twice two are four Result the same any way you figure it.

There are other well established facts fully as indisputable as "two and two are four" facts far reaching in influence and vital in importance. , , 'That the overhead expense of doing business is a fact no business man will dispute, it will average at least twenty-five percent. No way out of it.

"Overhead" is a positive surety. It's there fixed. .No avoiding it. No sidestepping it.

Rent, light, heat, interest on money invested, taxes, insurance, help and incidentals are all fixed realities. They constitute "the overhead" and, like the poor, are always with us.

"Overhead" never sleeps, never rests, never takes a day off, but works always and ever, unceasingly, untiringly on and on, demanding one of two things volume of business or failure.

"Two and two are four" and "I must increase my volume" are facts equally indisputable to all business men.

Forceful, earnest newspaper advertising is the natural parent of increased volume.

It's the one advertising medium that the great public want want it to the extent that they willingly pay a price for it actually go down in their pockets in order to possess it

With all this prestage in its favor, it carries your message direct to your customer.

St. Joseph county has never before faced such an era of prosperity as now lies before it. It's not a question of "Is business going to be good," but "Whose business is going to be good."

The News-Times, the great family newspaper, reaches St. Joseph county homes as does no other medium Morning, Evening and Sunday.

The News-Times will tell your merchandising story to thousands as eloquently as your salesman tells it to the individual.

Your selling field need not be bounded by the four walls of your store. The same sales talk that makes sales in your place of business will sell the customer right in his own home.

If it's worth while, tell it to The News-Times The NewsTimes will tell it to the people.

You'll increase your volume as sure as two and two are four.

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