South Bend News-Times, Volume 35, Number 246, South Bend, St. Joseph County, 3 September 1918 — Page 2
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Millinery Smart new modes in Hack velvet 'a it h elective motifs of colored embroidery. ribron. etc.; remarkable values in three notable mup.-, at $8.95, $10.00 and $12.50 New Tailored Hats tor women, mi5es and irK The latest note in early tall millinery; ultra charming styles ihown tor the tirst lime, at $5.00, $7.95 and $10.00
Out ot town people meet your friends here rest room third floor.
I INT-ERTJRBAN DAY 1
Our Tea Room serves lunches from 1 1 a. m. to 5 p. m. dailv; Saturciavs to 7:M) p. m.
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Commencing Tuesday, Sept. 3rd
Revealing thousands and thousands of dollars' worth of Quality-Fjrst Merchandise New Fall and Winter Merchandise that has required months of labor to assemble Wc are proud of our collection and invite early choosing as future orders arc uncertain.
For the Men
Drew Shirt ot tine madras and percale, laundeied m soft cuffs, at $1.25. MerTg Union Suka, me diuni Height for fall; secondof S2.5oquality. at $1.98. Men's Union Suits, wool mixed worsted finish: a well reinforced suit; regular S value, at $2.48. Men Wool Union Suits, jood weight, brushed finbii. 5.50 quality, at $2.98. Men's Shirt and Drawers,
cotton ribbed, slizhtlv tleec-
ea, reinrorcca; m.i quai- i itv. at 98c.
Natural Wool Hose, spliced heel and loe; quality, at 59c.
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'he New Fall Appanel
Couldn't be more attractive! And Nowhere Will You Find a Greater Assortment to Choose From! There can be no denying that these new Fall Coats, Suits and Dresses possess more srace, distinctiveness and beauty than any brought out in years and it is still further to their advantage that they lend those very qualities to their wearers! It will be greatly to our advantage to make our .-elections at once. Present stocks were contracted for long ao at prices that are from 10r; to 25'' less than present dav wholesale cost. And in addition there b an absolute shortage of nearlv everv sort of desirable "material. Under these circumstances we feel it our duty to tell you that on 'later purchases at wholesale, we will have to pay more tor interior qualities and you will be asked higher prices than we're asking todav for superior garments.
New Fall and Winter Suits1
Of varied styles to tit every ligure. Special attention has been given to the women requiring extra sizes up to KS. Serges, Gabardines, Poplin and Broadcloths of exceptional quality, finely tailored and silk lined priced from $25 to $50. Soft Silvertone, Duvet de Laine, Velour, Oxford Cloth, in exquisite shades of beet root. Burgundy, Delphine blue and imperial greys, with Pussv Willow silk linings. Wonderful values, from $37.50 up to $100.00. P. S. Ifarly selections cannot be urged too strongly.
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New Fall Dresses of Silk of Serge There's a gracefulness of line in the new Fall Dresses. Here are the season's latest models in Jersev, Series, Gabardine. Tafietas, (jeorcettes, Crepe de Chene; plain tailored and most effectively trimmed with embroideries, beads, braids and buttons. The large range of prices and styles offer unusual opportunities for selection. Prices range from $15, $.19.75, $25 and up to $65
New Fall and Winter Coats-
Only styles which are new are given presentation here only qualities which we know will give the utmost service and satisfaction are offered. Plushes,. soft and silky, plain or fur trimmed, are in great demand. Prices range from $25.00 to $75.00. Cloth Coats of Bolivia, Wool Velour, Broadcloths, Pom Pum and Crystal Cloth, Julliard Kerseys, Silvertones and Army Cloth, in grey and tan, from $19.75 to $65.00. New Fall Skirts of Satin, Silk and Cloth, All-Wool Serges and Poplin at $6.95. Salins and Silk Faille at $5.95, $10.00. Plain and Plaid Wool Skirts at $8.95 and $10. Silk Petticoats, heatherbloom top, the best wearing petticoat, at $2.50 and $3.98.
September Sale of Underwear Women's Union Suits, medium weight, for Fall wear, cotton ribbed and fleeced, at $1.50, $1.75, $2.00 and $2.25. Women's Union Suits, in li.ht weight fleece, all styles neck and sleeve, ankle length, at $1.00 and $1.25. Separate Garments for Women, in a hits? tleece.'hih or low neck, Miort and lon sleeves, ankle length drawers, at $1.00 and $1.25 each. Girls' Fleeced Unions, in white only, drop -eai, hort or lone sleeves, hieji and low neck, ankle length at 89cf $1.00, $1.25. Boys' Fleced Unions, in cream color, open back, at S9c and $1.00.
Boys' School Suits The Boys' Suits of wool, with twice the wear built in the trousers, double seat, double knee; service and style combined. The new Trench with belt and buckle, in grey and brown, mixtures of grew serges of navv, ages 0 to 17 years, at $8.95, $10.00, $12.50 to $16.50. School Suits for the Little Boys, in grey wool mixtures, with emblem on sleeve, detachable collar and cuffs, 6 to " years, at $6.95. Boys' Wool Sweaters $2.98, $3.50 up. Boys' Bluuses, 6 to K years, at 85c.
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Children's New Fall Garments Created in smart grownup styles. Coats and Dresses, both introduce numerous unique style ideas in collars, pockets, sleeve-, belts, in serviceable fabrics. The New Winter Dresses of Serge
fJ are shown in great variety, plain or trimmed with braid and
plaid silk. Some with white collars. Ages 2 to c, at $3.98 up to $10.00; o to 14 from $6.50, $8.95 to $10. The New m Coats, include many new fabrics of the warm, woollv Silvertones, Kersevs, Armv Cloths. Velours. Ages : to 14. Ranging from $5.00, $8.95, $10.00 to $15. New Plaid Wash Dresses for School, fast colored gingham, with plain colored trimmings, ages o to Id, at $1.50, $1.98, $2.98 to $5.00.
September Sale of Hosiery Radmoor Silk Hose tor women, lisle tops, in white, black, silver, champagne and bronze, at $1.50. Women's Lisle Hose, lull tasliioned. ' hite. bUck, castor and taupe shades, at 59c. Wayne Knit Hos tor wumen. full fashioned; white and black only; regular size- 50c. Oubizes 69c. Pony Hose for Girls, tine ribbed, abo the hea y ribbed tor bos at 45c, 50c. Children's Hose The pon and ane knit brands in cotton; black and white, a; 30c, 35c, 40c, 45c.
September Sale of Wash Goods for Fall For Children's School Dresses and Waists. Imperial Chambray, in plain colors, checks anj stripe-. M inches wide, a: 39c yard. Romper and Galatea Cloth at 39c yard. Cotton Pongee, tor women's dresses, plain colors, 3: inches n ice, at 50c yard. Cotton Poplins, new fall shades, at 39c and 59c yard. Cotton Plaids, dark color. : ineh. at 50c yard. Silk and Cotton Foulards, tm women's dresses, uait and kimonos. inch, at 98c yard. Serpentine Crepe, ne-v pattern and Colors. 39c yard. Windsor Cotton Serge, -mall fiure and designs. Miitable for Imu-e jackets and kimn. to inch, at 45c. Silk and Cotton Madras, mr men's shift and wnmen's blouses, ne-v colored stripes. j inch, at 75c yard. Standard Qualities in House Dress Materials 3 flinch Standard I'ercales at 29c. -inch Standard Dre:s ( hnghaniN at 39c. Z7-inch Staiulard Dres- dinglums at 25c, 33c. : 7-inch st.w.daid N;:rse-' Stripes at 35c. 2 7-inch Online HIannel, in dark stripes and checks, at 30c, 32c and 35c. Parcel Post Service To the people -i ho cannot conveniently shop tor themselves -ii-.uld avail them-ehe-
ot tne service t o-.ir expert snoppei. ( 7 . 1 1 up
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September Sale of Household Bedding Comforters. Bedspreads, Sheets, Cases, Pillows and Blankets This ale represents careful bimni: months aso. The thritn hoihewite ill appreciate allies quoted below. Cotton Comforters, made of clean, sanitary cotton, attractive cotton ciullie cover, varn tied a: $2.95, $3.50, $3.95, $4.25, $4.75, $5.50. Wool Comforters, full size. $5.95, $7.95. Covered with tine grade silkoline. Threepound Comr'or:er. with linest covering t' silk aiM cotton chitlon. sateens and jacifjard silks, at $8.95, 12.50, $15.00 to $27.00. Quality First Plaid Blankets Oi extra heavy wool nap; pink, blue and tan, (.47o at $3i95, $4.95 to $8.95. Blankets ot plain grev or tan. nOx7o at $2.95; 7u.S0 at $4.25." Beacon Bath Robe Blankets, with cord and tale. Indian and jacquard designs, combination colors in tans, blues, green, red and bm -nt u $3.50, $4.00, $5.00. Bedspreads, Sheets, Cases T'- o 'Aonderful items in Bedspreads: 200 Heavy Crochet Spreads, It-4 size, orth 5.00. Sale price $1.98. 100 Satin Bedspreads, scalloped and cut. Sale price $4.69. Wearwell Sheets, washed ready for use, at $1.75 each. Wearwell Cases, 12xm. at 42c; t5So at 45c. Feather Pillows, quality tirst. clean stock and covered with extra heavy fancv ticking. :i:7 at $4.00 pair; :::7 at $5.00 pair. "
A September Sale of Draperies Teeming with Unusual Economies When you see these beautiful draperies you will not rest eas until you see some of them in the n indows of your home. This, display is a miniature norld of rich-looking colors and patterns of unique designs, and come in lengths and widths suitable for windows of all dimensions. Crowds, ot women will congregate around our counter to buy them at these attractive pricings: Kapocii Silk, tubfast and sunfast. at $2.69, $2.75, $2.95 and $3.00. Plain Repps, So to mi inche wide, at 69c and $2.50 to $4.50. ot). -to and 5o-inch Madras, all colors, at 49c, 59c-. 95c, $1.39 and $1.50 yard. DamaiN Velours and Tapestry for upholstering. Ootted and Figured Swhs at 30c and 35c yard. Plain Marquisette, to inches wide, at 39c and 45c yard. -w .US-inch Figured Marquisette at 69c yard. o to 4S-inch Filet Nets at 49c to $3.50 yd. Nottingham Net.', at 29c to 69c yard. Scotch Madras at 29c to 79c yard. Curtains
Marquisette Curtains. 2 ! yards long, hem hemstitched, at $2.25. Filet Net Curtains in verv handsom
terns, at $2.25, $2.50r $3.50, $3.95. Cretonnes suitable for every purpoe, at 19c, 25c, 39c, 45c and up. A New Line of Electric Lamps and Candle Sticks have arried; reading and sewing lamps, movable and adjustable to any angle. Tamps for irnalids to set on floor bv the bed, vft. stands or brushed brass, at $5.00.
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September Sales of Silks and Wool Dress Goods We advise early selection of these fabrics. All assortments are most complete, now making a wonderful collection for choosing. Bought months, ago, we can offer most attractive prices on quality first materials; many we could not buy 'again at prices offered. 40-inch Silk and W ool Poplin at $1.95 yd. Complete assortment of popular shades. iö-inch Cotton Warp Serges, all colors, at $1.00 yard. Also 4 2-inch at $1.50. All-Wool Serges. 4 2 inch, at $1.95, $2.25. Also 4 2-inch Wool Tafteta at $2.25 yard. Fancy Plaids for child ren'; dresses, at 59c, 69c and 75c yard. Wool Plaids, in beautiful shades for, dress.es, kirts. etc., at $2.98 and $3.75 yard. Novelty Checks, for tailored suits, splendid value, in all latest shades, at $4.25 yard. We are also 'showing an extra fine line of Winter Coatings for fall ana winter, in plaids and checks, at $3.50 and $4.50 yard. The New in Silks o-inch Fane Plaids arc in great demand. We are showing an unusual collection of beautiful patterns in eery desirable shade and combination at $1.95 yard. Satins, Mescalines, Plain SiU and Satin Face Cloths, certainly have the call and we have prepared for it and assure you never had a better showing presented to you. 36-inch Mescalines at $1.69. 36-inch Satin Surges at $2.25, $2.50. 40-inch Charmeuse at $3.00 and $3.50. 40-inch Crepe Meteor at $3.00. Crepe de Chene, 36-inch, at $1.50; 40-inch a! $2.00.
September Sales of Table Linens and Towels Great opportunities are present during these sales for considerable saving. Extensive pmc haes made before recent advances enable us to sell below today's wholesale costs. Quality First Linens 6S-inch Pure Linen Damask, S2.-S value today, sale price $1.98 yard. 72-inch Pure Linen Damask. S3.50 value today, sale price $2.75 yard. Plain Damaik, north 5o per cent more, pure linen, extra fine qualitv, Uj. 4 5. 5 4. 6 and 72-inch width-, at' $1.50, $1.75, $2.25, $2.50 and $2.75 yard. Plain Linens In While---IS :r.ch at ßOr and fur rl: Jf :-u h at 3."r ant 70c: 2 2 inch a 7."r; 2 4 :n h at vc: ' s :nch at Mr. Sf.oo. 1.1. 1.25: 45 inch a: M.39. $1.50. IVtu Linrn for- -cxrfn. irr h jOr. TV: -" :nch, 15c, f.rc. Sr: 12 snrh at 70r; : :n.'h ".V; 2" inr'n at 0 Towels and Toweling Purr liinrn Tvwelinc I'ribleached at 2"r. 27c. nK Z2o ard: l.irach-i at 2r. 32 S.'W And 37c ard: half l;nr; it !Hr. L'Oo. 2.",- an1 2."r j.inl. Worth pr rnt rr.T on today s rr-.ar'K-t. tJnrn TowrN ?0s-" an1 Hvll p-ir-lirrn h-k. h-nütitcht a, u-o-th J! 21. Sle prir 89c. '22y4U. ery he.?. ..'." ilu--. at iS0. i?fiA; p:-ce o;- th i"zen Iniport! rMtfn 1wrU- hfnmf'i. vi.h an J ear Tike i'.nen, :," valjci for Sc car h, or .0 do.rti. Hath Towel- 1 S x 3 Ifarhr-l. 'nnirrifd. Social Tt 25c. farte I5ath TMfls- ,5 and 204. ti" Vr-t. at .W and VJc. fancy TocJ with o!or-1 'crrJcrs. Ja'-ja-J !;jurs. ti-tpf . an.l err- Mrs, ir. pjr.k. .-.ue. o:an;r. ).iiotr'pe Hnd srer. hi 29c. T0 ör. 7 .. ?.c to
S!..0. W(ih cloths r . match a- !. 12 1. 2c. I.V 2"r. W j ? h C1iilis - T i'''.-ii ! a.- ,n ' f.y s-
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