South Bend News-Times, Volume 35, Number 48, South Bend, St. Joseph County, 17 February 1918 — Page 4

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i-1 . I . i r.niK.tiiV 14. iJif THE SOUTH BEND NEWS -TIM ES 1 7? TT r 9 of ooinnieJ 11 J J ay m k A i as 3C

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Always frirst

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And just as the VICTROLA is

machines so are we always first in service. We were the first to specialize on Victrolas. First to have Victrola parlors.

First to guarantee a new record. And first to advertise and give our customers the New Model Victrolas. Nol only Genuine Victrolas but NEW model Victor Victrolas Here PERSONAL (not help yourself) record service. Open Every Evening

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Whether you prefer vocal or instrumental music, you have at your command the finest songs, duets, quartets, or solos; male or female voices. Your favorite string brass or saxaphone orchestra rendered by the most proficient people in all the world. If you want to furnish dance music for an evening party you can do so, giving your guests their choice of the style of music.

We Place the "Sonora" in Your Home on Approval for Comparison With Any Other Phonograph

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CLCAR AO A DELL

Can you afford lo bey without one any longer

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There is no argument when you know that the men who manufacture the cabinet of the Brunswick phonograph are among the greatest cabinet makers of the world and have been (or many years. The universal tone arm enables the Brunswick to play any disc record and play it

better than any other phonograph. The reproduction of the hidden beauties in your records is so perfect that people actually turn and look when passing the plack where the Brunswick is being played. A dcvcr acava mi-lit cll you an interior article it he was pitted against a mediocre salesman. Hut phnn-raph against phonograph with no salesmen present we challenge them all. W e challenge them to allow the Brunswick to dem-

onstrate the competing records; we will be satisfied to test our instrument with their records and let the phonographs do the rest.

The easiest winding motor, and the most revolti-

tions. I he least surtace noises ot anv instrument

made. You cannot scratch a record with the hall point Brunswick reproducer unless you do it intentionally. In your own home or in our bungalow, let us show YOU.

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326-328 South Michigan Street Hear it in the Brunswick Bumralow! o

BRUNSWICK Plays them all

BRUNSWICK Plays them better

The World's Greatest A rtists Caruso, Calve, McCormack, Paderewski and scores of other celebrities can be heard in your own home by the help of one of the excellent phonographs advertised on this page. "Music hath charms to soothe the savage breast," also it creates in the mind of the rising generation the love of home. Make home a more pleasant place than any other and the youngsters will always be around. Buy a phonograph and beautify your home. Make the little ones and yourself happy. Do It Now!

Winner of the Highest Score for Tone Quality at the Panama-Pacific There is one phonograph v. hieh i chosen vhen heurd in critical C"iiipari.-on it is thr Sonora. Sonora has been and will continue to be the lirt to introduce important imp: e:r.c:;' that arc of value in the use and in the operation ot the modern phonograph. Today ii is hardly necessary to mention the important place u-hich the phonos rap", i i- i.uiii in the life of America and elsewhere. Muic and entertainment formerly limited to the te within audible range of the artist, are now carried faultlely to the ends of the earth. rc.iJ. v any time and any place to be of service to mankind. The Sonora has a richness of expression, a majrnilicence of tone that merits itv cor,ideration on the same plane upon which the musical instruments, the violin, the 'cello, the pia:i and the oran, have won the crown of the world's approval for many years. Playing all makes of disc records as it does, including those with Diamond, Sapphire or Steel Needles, the Sortora is all instruments in one a universal instrument. Come in and let us demonstrate to you why the SONORA i the "inchest cla Taki;:;; Machine in the World."

Some of the Real Facts You Ought to Know about the Sonora All models have double spring moters, playing from thirn to l . -rr. -n e minutes with one winding. It is a beautiful piece of furniture, being; finished on all fur idc. and may be placed in the center ot the room if you wish. Some of the otherare only finished on three sides, and must be placed up against the uall. The automatic stop is very reliable and convenient. No harsh metallic sound because it has an ALL WOOD HM'ND CHAMBER. The only phonograph that uses the bule cabinet. Plavs all makes of disc records WITHOUT CHANGING TONI: AKW OR REPRODUCER. Let us place a SONORA in your home on FREE TRIAL. Ii ou don't think it is the most perfecj phonograph in every respect that you eer heard, we will come and et it a cheerfully as we brought it to m. SOLD ON EASY TIME PAYMENTS. ' SONORA MUSIC SHOP OPPOSITE ORPHEUM 229 N. MICHIGAN ST.

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m&a FEBRUARY

id-Month List

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There's a Green Hill Out in Flanders That's a Mother's Liberty Loan 10-in. A2471 75c

Campbell and Lu; .... ( ;ree V I: ' an

Cleopatra Had a Jazz Band Alexander's Got a Jazz Band Now

Samuel ( ene ;.e

12-in. A2472 75c.

Calicoco Fox-trot When You Come Back One-step.

10-in. A2460 75c.

. Joeph C. Smith and hi- Orc.e; a Joseph C. Smith and hi- ()rche-"ra

Sally Down Our Alley Fox-trot locker BrThey Go Wild, Simply Wild Over Me One-step Jo:ker iir-12-in. A6016 $1.25

Carry Me Back to Old Virginny. . . Massa's in De Cold, Cold Ground . .

12-in. A6015 SI. 50

Li:c Gate and (ju.iite; Lucv (j.ites and Quarte:

$55.00

Tlii. v.hiTiil ia corr.rs in all fin-S-he. tfip rit-h soMen oak, fumM oak. al?o mahogany. J2 iKIicr it.

We have on hand a wonderfully complete' line of Columbia Records and welcome you to this demonstration.

J&&2 Co;

A macl'.ine in .v"!de:i oak, witii t 2 selecti complete . . . 532.10

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Special Terms: $3 Down, 50c Weekly

Latest Columbia Records of Sale 10th and 20th of Every Month

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