South Bend News-Times, Volume 34, Number 245, South Bend, St. Joseph County, 2 September 1917 — Page 17

.HE SOUTH BEND NEWSTIMES srn.T. sinTi:mi:r; 2. m:.

AUTOMOBILE NEWS

HUDSONTEAMWINS MANY HMD RAGES

Local Dealer Gives Record of Super-Six Cars for Season.

"N'o team of racing cars his eer shown such, a. record fcr cons-it n y as the Hudson, which has just ended a record-rrcakinsj M'.ison on the spfelwa:'. A dearth of speedway event? ha. compelled the tam to withdraw for the balance of the year," pays David Bnswell of the Superior Motor Falea Co. "The action was a di.Kappointmerit to many motor enthusiasts, for the Hudwn was foremost of the tanis enraged on the speedway and in it short but brilliant campaign decisively established its title as champion of the American speedway. "In one event American speedway records for 1&0 and 200 miles were established at an average of 10 1 miles an hour. Nv Trnok Rcfn!.. "Track records were esta blished at Chicago, Cincinnati and Omah.i. The fastest time ever recorded at Tacoma and Minneapolis was made

! a v i;.'T--ix - i il. and I iin,s fur tr.u k r''frds wdl I c t m red J y : Amrian Auti'iim! i',c ,i.-oia-t i " n . "Here is the u n :i ' b ! r nrd of the H i ;!-; ; i ; r m .'p"KiN in till' ear' nine h i m ; i'-r.-hip race, b Id at Ciiif innati. h i a -'o. Omaha, Ta -cum i. 1 'rii"T!to'. n and M i n n-a j oli-. "Twent y-t wo entries ur- made. All ac one finished within the tnorn'v; an a ej.jent furred that one ca r out. "Hudson peia!s won f r-t in four event-; second in m: third in two; frvirth m Three; Iifth in thre. ar d sixth. sHwnth and isth in o:i ea h. IIa iriu: lcdi)p. Car. ".dway ra-intr has dor; rri' h to d ,lf. t!;i- tr.otor car. revealing w f a k necse .if -r.st n; t i -n and fachinij frri ne'rs wherein 1 1 ;t i r faults i an be cm r' It vathroMh building ra ears th.it the foreign makers r ;i h d th-ir hish workmanship on motors. Not until he Hudson super-six went on the rpeedwav this yiar ha any ar of purely American 1 simi s ; i c --b-d In

i v irininu speed honors. j 'The super-si special v. e inodiK'catio!i of the stork ar. T!i-v wer

built to demonstrate the Hudson erulurance and. therefore, followed Hudson stock con.-tructioti. ThHudson race team's only trouble was With tires. P,rr;iue the cars adhered closely to stock desiirn they outweighed Hie sp-cial r:n in? machines against which they were pit-

. ted by from '0't to Mm pounds. The

handicap was not only a weight handicap, hower. The Hudson had

power er.o itrii to pwll the equivalent of fo ;r he.ay pa'nuers xtra. and still win at will 15 ut this additiona! wfiirht wore haily on tires at hich speed, and fr ;ent stop- were necessary to change tires.'' NIKART COMPANY NOW SELLING THE ELCAR It was announced durinu the pr.t w" t h r T the Khar i.utomobile mir,lilact'iied I'V the Klkhart Carti.iue and .Motor , r fo of Hlkhart. w ill he i epres-nted m this territory l.y the Nikart Auto Sale Co.. !'; s. Michigan st. The Kkar is tna n u t'.i -ture i,y a roni any that has fo;many yais been well reputed for th.f ir skill in making of carriages. The knowledge and 'perien gained in th- caiuiage business is embodied in tli' i r mytor car w b i ! i is designed iibuig th" latest lines. The Klrar is a four cylinder car. is light weight, thus giwng the owners high gasoline mileage. The Klrar has a h. p. motor and 1 1 ." inch wheel 1 i.IS". A feature point- d oat oy Mr. Xikart is the fact that if any parts of the Khar ate damaged, the car tan ! .ent to the factory and the owners can gtt factory repair work. Th" shei tire in Seneca! pioducej a nut from v hich i uttter, candles or soa p a n ie made.

REPORTS LARGE

Ii FOR CARS I t

Impending Advance in Stüdebaker Price Causes Brisk Buying.

I 'earls are outgrowing diamonds in rooul arit.

' Th- American public i gradually awakening to tiie fact that practically all materials entering into the construction of a motor car hae been rapidly in reasint; in price," says Otto Scherman of the Studebaker corporation's local distributing branch. "This fact has been brought ery forcibly to the atten-

tion of th motor c ar huin pub

lic by the automobile manufacturers, who. in their newspaper ads for many weeks past. hae announced an increase in their prices. Some of these makers have evn been forced to make a second increase since July 1st." "A year aero Siudebaker made hupre purchases and placed longterm contracts for raw - materials. I lakinj; it possible to continue the present low prices while other manufacturers of cars in the Studebaker class advanced their prices. Hut at tiie same time we continually warned the public that the increasing

tost of labor and materials micht force Studebaker to raise their prices at ay time without notice. In all sincerity, and without any ef fort to stampede people into buyin our car, we persistently utßed intendir.sr purchasers to buy thir Studebaker at that particular Vime. and make sure of a substantial saving. Now the wisdom of our ra5o:iins i1 hem demonstrated daily here at our salesroom. "Because the popular demand for Studebaker cars is rapidly exhausting the materials purchased at old prices, the factory recently made an announcement of an increase in the prices of all mod Is. to take effect Sept. K.th. This cnnite announcement has been the cause of a big rush for Studebaker tars. "Ken it increased prices I'm perfectly satistied that Studebaker tars w ill . ontmue to be the greatest dollar-for-dolla r values on the market. "A great many purchasers of Studebaker cars now. and perhaps the major portion of them, are leaning toward the De Kuxe mod eis. Here the buyer has his choice of foa: c tinem e color, t hr uo' green, otfttleship pray, purple lak ;;nd auto blue."

INSPECT ROAD IN I II YORK STATE i

-at. tMiJtiitojM

11 ine

attest National.

lest

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ä ciiuiia.Miuiii

Car

ITHHRR never

was a time wben. so many people

xwerc interested in a lowered cost of automobile use ind m3intcnance. It become a vital cpietion as gasoline nd (frc3 go Dp in price. What motorists want is free use of their cars: freedom from frozen radiators, repairs and car troubles; greater ease of handling; safety; economy; and the utility of the enclosed car for Zentral um. There is something for every motorist to think aboct in the FrankKn National Hfiiciency Demonstration of July 13, 117. One hundred and jeeventy-nine Franklin Touring Curs Series 9 in all parts of the United States, over roads good and had, and in weather partly fair and partly rainy, recorded an average of 40.3 miles to one gallon of gasoline.

Franklin National Efficiency Demonstration Rules end Regulations

1. Dats Test to he made on Friday, Jury 13, 1917, rrgardktio road and wefitr-r coodrt ion. 2. Equipment Tert to he made with Franklin Srria 9 Toaring Car, frictly tock roodci. Tires to be iafhted to at lea 40 pounds. Top should be down nd vmdtld open, uniM weather pre wcxXi. Car to carry regular fc eoiptneat only. J. Fur' Ue ONR Tkn of ordinary graJe oi gaoUne, letting between 60 and o.S decreet. DO NOT ne a special hih teat gasoline. Obtain certificate of the quality of the aaoline. Ue one gallon gasoline from metfuie ceTtifVed to by local Sealer of Weight and Measures. 4. Obsrrrtn Test tobe tiperrised by two ditmtereted parties of unquestionable standing, preferably an officer of yuoc local automobile club, a rerweaentatire of the preta, or wwe high city official. Duties mf Observm: See (hat trip register on speedometer w at zero. TaLe accufate reading of kpeedometer and mark it down. At clove of teat tale another reading of speedometer and report results in nailea and fractions thereof. Observers ahoold mrpect certificate as to test of fuel and misfy themelve at to this point in any other way necessary. Observers nhouM satisfy themelves thai ooe gallon of gasoline ha been properly measured

and nsed m the ic1y. No4e that the main gasoline tank and any crfker possible soorce of atippry except (rpeer&cd container, is disconnected. Obaerree ssSotild trace Mat and impeet the piping frocn the container to the carburetor, to be sure that er cry thing is as represented. Pntufer l.od To eoois of drrrer and two obwerrers only, one to sit in front with the drrro. Route lay out yonr coarse to that you can return So ataxtiog point. Start to be raade from your own place of buanes, automobil crab headquarters, or from a prominent hotet or equally well-known place. Cover a well-known route so (be mileage shown by apeedoaneter may be checked up horn common knowledge. W 'right Car to be weighed on city scale immediately after teat is completed and while the ihm occupaaU are still in the cur.

Speed For aMximnrn economy maintain a near 23 miles per horrr as possible, exeept when coasting. Coasting htn alwsya tteen allowed ra official economy triais. Catl obserscr's alten tion to fact that yon will coawt whenew-er you can. RefTt The results to be- attested to by driver and observers before a Notary Public on certificate furnished for the purpose. Mail one copy to tiie factory ; retain the other.

complicated watercooling parts. High gasoitae bills always indicate friction or excessive dead weight power divcrud from mileage and consnmed in dragging the ear. Dead wet girt means a rigid construction a stiff-riding esr, öestroctrve to nVe und expensive m repairs sad de precitstion; At this time, when so many motorists tr tending towards Enclosed Cars, it its well to know that CTry advantage of Franklin construction opfilies tqnnlly t the Franklin

Franklin Establishes New World's Record for Gasoline Mileage The conditions of the test are quite as significant as the results. These conditions are printed on this page. They can be followed

car, or

makes of

bv anv cars in

by any make two or more

competition. They open up to any motor car owner a simple, positive check on the performance of his car. The man who is undecided which of several makes of cars to buy, need only put the cars through this test to get an unfailing gauge on their relativ thrift not only in gasobne, but in tires and every other item that enters into the operation oi a car.

How Gasoline Economy Shows Efficiency Tfiroughout the Car Every automobile engineer knows, whether h admits it or not, that gasoline mileage is the final test of the eaty-rollinz Qualities t;f a car. Fasy-rolling means minimized friction, and where there is little friction less power is required to propel the car. It is a fact tli3t, on the same amount of initial power, the Franklin will coast farther than any other car. This is a result of its scientific-light-weight and flexible construction, its balance and resiliency, the quality of its materials and its sound workmanship. Back of this minimizing of fuel waste, you see Franklin Direct-Air-Conlinz its influence on the efficiency of the Franklin engine, its elimination of the usual 177 heavy and

It is still a new thought to many, this practical adaptability of the Franklin Enclosed Gar with its protection from heat or dast, from wind or rain, from cold or snow ready for as bard and as free use as any open model, and vith practically the same economy.

It was tiie efficiency and rosd ability of the Franklin that first pointed the way to the use of the Enclosed Gar for all purposes. Over a period oi fifteen years the Franklin has been urging and demonstrating automobile economy. For a while it did not have much of an audience; the public eye was filled with other things. Franklin Dealers Ready to Prone Franklin Facti Nowadays most airtomobile announcements are talking Thrift but few are prxrvirtf it by icts and figures. The idea seems to be to find what the public wants and then claim it vociferously. There are no two ways about this Thrift question. Either t car hn it or it has not. If it htr ft can be demonstrated. AiL us to show yoo.

FRANKLIN MOTOR CAR CO. SALESROOM GROUND FLOOR FARMERS TRUST BUILDING. Phone 1314 Bell; Home 2S83. Service Station 305 E. Lajalle Av. Phone Bell 212: Home 2783.

Lincoln Highway Officials Examine New Type of Construction.

DKTROIT. Mich. Sept. 1. Hni R. Joy, president, and A. F. Rement. secretary of the Lincoln Hiffhwa association, have just completed a trip of inspection o.ver the road from Buffalo to Albany, New York, through Canandaitruu. Syracuse and T'tica. for the purpose of inspecting the type of construction now beinu made upon this main traveled highway. The road in question was originally constructed of standard waterhound macadam, much of which deteriorated rapidly and became very bid. With the inauguration of the New York state patrol system, however, the road has been constantly maintained and oild and kept in good condition at an annual cost of not more than $7 50 per mile each year. The work In which the Lincoln highway officials were Interested consists in s-enrifvinr the old macadam surface and placing ft threeinch covering surface consisting of about an inch and a half of threeinch crushed Mone, overed with asphaltic emul?ion rolled down, to which a surface coating of Sow grade of Texas asphalt is added with a light covering of broken stone rolled into the surface asphalt. The state highway department officials informed the officers of the Lincoln highway that it was estimated that this new type of construction will not require maintenance for a period of 10 years. The cost is estimated to be about the same as an equal width of concrete paving. In the advancement of Lincoln highway work, concrete has been advocated by the Lincoln Highway association ever since the establishment of the transcontinental route, and this has resulted in the construction of a great deal of concrete on the Uncoln highway and its main feeder routes. Kor further improvements upon the route of the Lincoln highway. - however, the national association is anxious to secure the type of road which experience shows to be the best, and for the purpose of making hist hand investigations into all constructive work, officers of t ie association make personal inspections of such building wherever possible. Mr. Joy did not s-ay whether the Lincoln Highway association would relinquish its stand for concrete construction in favor of the type adopted by New York state, but it was evident that the work inspected by the Lincoln highway officials made a deep impression upon them. "If there i" anything better than concrete we want to know it." said Mr. Joy. "We are being approached constantly from every part of the country for advice relative to the type of road construction deemed best in the light of all experience, and we must keep in touch with the trend of the times and advocate only that type which the consensus experiment and opinion shows to be mot advantageous."

ftLY TWO W

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ADVANCE SEPT. 15th

The Standard Touring Models will increase

Other Models will advance proportionately. VOU will probably never have another opportunity to purchase an automobile of such power, size, and quality for so little money. Other manufacturers of cars in the Studebaker class have already advanced their prices for the second time this year and are now announcing a third increase. Because of large purchases and long term contracts for raw materials made a year ago, Studebaker is able to offer its cars at present low prices.

and Save PJüoraey STUDEBAKER CORPORATION of America Automobile Branch Administration Bldg

T"tl'

SUPERIOR COMPANY NOW SELLS SAXON

The Saxon Motor Car Co. nf Detroit, manufacturers of the Saxon mx and four cylinder cars, have appointed the Superior Motor Sales Co. of this city as distributors in fhi city. I). A. Boswell. manager of the Superior Co.. Is enthusiastic over the reality of the Saxon re"-aue f its durability and high mileage on gasoline.

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Money

Hudson Super-Six

Many former $1200 to $1400 cars now about as much as a Hudson Super-Six.

cost

The war has shut off the European trade in firecrackers and rireworks generally out of Honc-Kor.i;. but th t'nited States continues to t.ik perhaps $üüfi.f0ö worth of uch ;"! ' it of the Hour-Koiik field nnnual' The trade the last year has i. ei, mpered by high freights an.l lartU -ilarlv by a lack of servier of sailing ship? from Hons-Kone to New York. I'sualiy there are sailing ships on the berth in HonE-Konc. for the east coast of the t'nited Stat. and Wau. cf the cheap freight? and other advantage? th?r offer thy almopt invariably carry a larg quantity of firecracker for the American market.

Price has always been a fairly accurate index of quality. But just now, because of the headlong rising of material costs, price is not a true indication of value. Fifty-one cars have been forced to advance prices 20 to 25, The present supply of Hudson Super-Sixes is built from materials contracted last year. Since then material costs have almost doubled. When that supply of material Is exhausted, then, Hudsons, too, must cost more. By prompt buying you can save the difference between what a Hudson Super-Six now costs and what it must certainly have to cost

when its price is influenced by the present material market. When former cheaper cars could be bought at $200 to $300 less than the Super-Six, no two of them had sales equal to those of the Hudson. That shows how popular the SuperSix has always been as compared to other cars. It is easy to imagine how much more popular it will be now that there is no such price advantage. The Hudson Super-Six has made itself the wanted car as compared with others. It is the largest selling fine car. Almost 40,000 are in daily use. It has established itself as the lifetime car.

T2i22-?r'

-uperior

yiotor

ales Co.

D. A. BOSWELL, Mgr.

Bell 185 Home 2584. 213 S. Main St., South Bend, Ind.

Advertisers can sell for lessprofit from volume.

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