South Bend News-Times, Volume 34, Number 181, South Bend, St. Joseph County, 30 June 1917 — Page 3

THE SOUTH BEND NEWS-TIMFS

P.TTT!TAY ATTTRVnov, .TTVT. r.n. Tt17. 13

HAPPENINGS IN AND ABOUT rOWWpWERS PRAISES

LI

AO-SELLERS HAVE BIG TIME FOR DAY

Outdoor Sports and Cabaret Program Features of Outing at St. Joseph.

Merchants' Voice Favor

For More Daylight Plan

WW

aside all to I:ort.

party thought, he turned

He-

!'?

. t pr- - 1

t

A V

a C

Ad f ( 1 1 i r. p Th O'ep ' k

o'jt .." rr. em- ers or i.ir .e enjo t !k .r .1 r: r. u

.it Ft. Joseph. Mi'-h . Pnda rartv 1 r ft Fouth P.end at 1

hy autf!ii:or lie, I -a', ir.p .'t. Jo-eph at u o'cl- '.. The outu ;p wa- or, f the nio-t cnjoyahle o . cr s'aed hy the Ad-.-V-ll hu-pie. Ir.'lonr hasehall, lathing nn! oth f r forms- r.f sport were r.p yed durir u.' the afternoon at the IM"fw,it r lull and at T o'clock 'inner u a --rv-.I to th- hungry "pp ki.h kers." After thf dinner ii atters pert ainir.p to the cluh's hiiSin -s weir taken up. ilurniK which the 1 -;i 1 1 suh- . rihed f.:' to thv Ped fro-s fund. Thf party was then ent rtained with hipr. class feature-1 stazed y I uke Staples and Mr. ''tnnmiii-.s of South Pend and Mr. Hdrnunds f St. Joseph, as isted hy Hullie .v. Mice's Jazz hand, led hy Mr. Morrison. This was the last meeting of the Ad S'Ml IcmKuo until early fall.

'' approval of the ' ii.:: ordinary to midniahl t.r;:t;ht

!'i "id iy afterr.oo--; ,it ,1 ": f -' 1 i -3 1 'ail drv

w d . y - o into

A .'I S

IM et -p ' ' ' ! -

hi mop h.mts at th"

' ' ' 1 s . t : 1 e r 1 head-p art-rs. 1 ti es of a majority of hdhirp ,-tr 1 partm nt y itt !;.j.-,! the v. etw.is o,,ile.l at the sup-

' ' 1. r 1 . . r of l:-pi'c-t r. th" retail f t o r 1 1 1 t h im'. v.h.rh

p stior) (,f r;-oj -.. wh to i rii h i uts a

d r-fandir:- of the r.ew hour hours for o pe m i !; l' ami cIohu will ( the sani", acrordinp

elok. The principal comerr. evidenced lo- " :i m 1 1 was in rcar-i to tk-ir

.-hor". all transportation clifTi ilties a re so ed. I-i IVlat-l Moc. "A- 'nr.:.- as the factories intend to ai" ,r.t t!u- Ilv time." it was s.ii.V

j "W" h.ill h Il- trouh'.e. Thf new ::o'.e, hit' id of hMiit,' a departure I from manual ro;ilitii,s. is really .1

j return to th" normal.

j should or,- hi;,, have adopted th j ea t'rn sf .::!,! rd. iv.rt Arthur, '"ar-idi. aid .-'. eral other ilae-s , we.-t of our uo iidi tn u'-e the same

Fort Wayne Editor Lauds War Moves of Democratic Administration.

In

Th, store j t

to the

GOVERNMENT ASKS FOR EXPERT ACCOUNTANTS

Arcountant.s will soon 1 in sueh demand for jro eminent servico that jfnine men cap.iM iri thN line will prohahly not he used as poldicrs. if drafted. This situation is made appnent frim a Utter rereivd by the n hiOol of mmnu-rre at Notre I'ame fiom the American in.-titute t( neountant. which fays: "A special committee on national defense, consistintr of members of the American institute cf accounts, ha.s iieen nlücially ni'P'dnteri a suhcommittee of the penral munitions hoard. This committee has arranged to ho cr ntinuously in attendance in the ofiit es of the board at Washington for the purpose of conferring with and advisinc: the Prard. It if rxrected tliere will he a 1 11'e d- mand for assistants in accounting, .und it is important that our special ommittee should possess, as soon as possible, a l'..-t of thos? who may be ailed upon for service. It is our irnest roque-t therefore that you forward to the accountancy committee of the peroral munitions' board,

room 93-, Munsey Puiblimr.

Wash

ington. V. ('.. a list of th"1 nanu s and jiddreses of ret ent graduates in ac-

ountinK of your ii mizht be available."

titution who

NOTRE DAME PROFESSOR

ON LECTURE COURSE Prof. John M. .ooney, dean of the .school oi journalism at Notre Pame. left T'ridav for New York city where h" will be the chief lecturer at the : immer session of th" journalism department of the l'nierity of New York. I'rof. Coor.fv's lectures will commence July 1st and continue for siv weeks. ?nd his talks will be an intensive study of "Certain As perts of Journalism". Throughout hi- eonnection with the Notre Pame School (d Jov:ir.il-l-m dtirinz the last five years Prof, t'ooney bias been one of the most active educators in the country in all cooperative mo ements nmo'ii; different universities dealing with the sf.dv of th" 1 "ws pa per pvof . ion. The Piuv ! ; of New Y yk boasts, of tb.e '.arset enrollment in its department of jourr.ali-m of any

.similar school in tho ouitr tven t:ve and i hundred st

..e cndeuvoriuu to ijualit'v .-elves for newsptper posKOO metropolitan institution.

time as New York."

j .. . 1 . 1

io- j., oruep ; All oppoition tr, the new order thorough mi I seems to Po meltin-r away. Churches

m the city have announced that they will reirulate the hours for .crice? to conform with the plan. Tvo

nl.- intend to rotnono the flvin

of th" jiew hours until the success of the experiment is assured. Hundreds ef whistles in various i-arts of t H r rit- will vhrieU 01 it th

.nterarl.an trade. Several feared th J anf,!jnc,.,m.nt of the rh,in )lf tim !O U sel;,, :;e would confuse -Uto,,,- I v.hon at ,nidni.ht. thr ,.,tv f.,f,ck

rs irom .Mies, ukfiart. Iapo,te and other m-iijhhorim-: citit-s. Most of the .shopping dot.- i,y these p..(,ple. how

INDIANAPOLIS. Juno .".n

inrienif nt of all or-a nidations am.' all movement- haiu' for th :r purpo.e the !K'Cf sf ul pros-i utiou of

1

South Pcnd I the war with der many wa.- made

1 Friday by members of the Indiana

Pemoerati-

la tdanket resolution. Opposition to ! ?i speed il resolution endorsing the j state con noil ot defense c.iusel its Withdrawal and. it was embodied in

the blanket lesolution. This opposition, voiced by Lew Llhnsham

port Wayne, was the belief that personnel had a political aspect.

Iani U-Llo . Truth. "And r.on for the copperheads of CTtil and thtir i!e conspiracy

1 ncain.'t Jonphus I'aniels And I

want to reach you with this mes-si-e now that any cemoeratic editor who fai!s to disclovo the perI'dy. tho cupidity of the infamous eon.-rirary f lie a-aint Jnsorhus Panics-, fails 1? in his dityjo his partv than in his duty to his country. "I P''ir? my hind upon the tomb of Prw.- and by the toon of hiwritten wrds I here proclaim that .Io-ephu Paniels is tne most ef- : :ert s c rem ry of the navv that the

! ' P 'U

its

ever, allow

is effe,

I or

will be moved to 1 o'clock. Most of the retail-rs present announced tloir intention of keeping

1 in ine n.on inr n , r t 1 . . . . ... 1 . v

' I "I" " iue.-aa miu, ii lll.lhp up 111. au earlv home-L'ointr. I ....- .v,,. .1.. , ..,. '

i'. 111 101 111' ei iiif Ii i 1 ii iniv- .

vviin me i.Mn ft revi-d s.;-hedu

oy tti" Northein lnd:ar:a and the

to ii'at"d ision bv

th.

anutli

I'ourth. This practice will rrobaldy be followetl for other holidays during the year.

Military Honors For Recruit Who Died Training

The funeial of Fred Holhster Fuller, who died Wednesday at the (Ireat Lakes naval training station, after a brief attack of appendicitis was held at the Sumption Prairie church Friday at L' o'clock. He was buried with full military honors. The lirin;,' S'piad and buulinjr corps of I'd. F. under Serut. (liest, attend ed. Tile salute of three volleys was tired, followed by taps. Five men of th" souad acted as pallbearers. Fuller was pt years old and had enlisted May 1 at the South liend navy r cruitin station as an apprentice seaman. He was immediately ordered to the (ireat Iikes, where he was taken ih Burial took place in Gumption Frairie cemetery. The body was sent from (Ir'.it Iikes and arrived here early Thursdav morning.

THINK CIMMERMAN GIRL IS CONCEALING FACTS I 're.-h disclosures in the case of 11-vear-old Litldie t'iinmu man. ll.",7 F. Pissell st.. who was found Thursdav nUht in South P.. nd after the police of nearby cities had searched for her for two weeks were expected Saturday by Mrs. Minnie Fvaus. policewoman in charge of the case. The Cimmeriuan .uirl tlisappared two week- atro. leaving no trace of her w hert a i outs. Thursday afternoon her brother, (ins 'lmmerman. learned th.at slie had been seen on W. Merry a v. He went there. :aw her. and summoned the police. The runaway was put in the county jail. The L-irl claims that on the d.iv

she ran away sh.- met. in Howard park, a pirl of about her own aue. named Hannah Abraham. This newly found friend took her to the Abraham honte, said to be L'Jfi.". Me ry a v. Her she stayed until Thursday. Pecause of the purl's reticence Mrs. I Ivans thinks she has something to tell. Sne was to be questioned apain todav.

PERFECT PLANS FOR JITNEY BUS LINE

Will

Stock in Company, Which

Comp'! Willi Car Company, on Sale. rsranization of the new jitney bus companv to compete with the street tars has heen completed and stock in the concern, which is a voluntary association, was placed on the market Friday. "Pud" Pattison, a yountr blind man. who it is said, originated the idea and brought it to the attention of the car men's union is president of the association. The other ollicers are Edmund Puroyne, secretary: Harvey Feese, treasurer, and Claude F. Parnes, general manager. The latter is president of the car men's local union. It is the plan of the company to purchase ."0 jitney buses of larpe passenper canacity anil to operate these parallel with all car lines and to Mi.-hawaka. A regular schedule will be maintained, if the plans materialize. Members of the union will operate the buses.

wiiiiNc. crsi:s rinr. Pefeetive telephone wires Friday niht set tire to the huildin? occupied by the tailor shop of Vincent Janowski. lioi pivision st. The Tames were check ed hy firemen before the buildins was; destroyed, hut damage amounting to . :io w as Jone.

! '.e eilt:

their.' at tii.

R. B. HOOVER ACCEPTS POST AT MEMPHIS TL P.. Hoover of this iy. who for the p.o-t fi-ur ars has b on t::-'.i:ed iu :pciil oran:'ation work hi St. Johns. Can.; Cairo. Ill ; Ts '.-m inn. Ark., and South P.-uid for tb.e Sm-er Mf:-. Co. ba mov t d with hi- family to .Vmnph s. Ten:i. o'. ;nr

his promotion

t

int. 1. d"i-.t : f a;- there t oim.ceted ars, and spe :a! orI irtri''" nt

P

r 1 nt

it

as e t : a I

the Trumann

Mr. H oo ( r ha '. en ? U b e i'.iMüi.iin f o r 1 ".

O: - to h; w or k in ion. . ' S co -1 d eir.tnu'tT.t at the

uth P.e-d plant. The i:el at 1 1 Liuco'n vay Y.

Tells Story of Shattered Romance

NORTH LIBERTY MAN NEWEST NAVY RECRUIT

i-':'" ;i vy .;'v;;rvi:,'.;;y; ...;" V,l'.j C "' "''; ' ' ' "';v .o; " V ; ' '' . . '-. - '' ' ; V " ' , i .. . . . , . r i - . ' -o : . I , . fi, ' V V,. iy X .0 : ;-, V I X ' ' ji

5 ' I . , 0k" ? J

"' i ' : 0. y .

- . ' f .

i

b

L o p was tb.e

at the F: :da the th for !ba V.l. A r.

.Mat.- I : So ith Po F. F. CL cr utin st.-ite th ace for

r C, :. r of No -tu Li' city r-.av " pro p.- t to apply al r,a'y 1 t ruit:r.4 station

He rr.l;'oi ad class, atal w 1 e i. r u 1 1 ; n t.it;i

a P. rem in o '. 1 leave soon r. at Norfolk.

t;

i t i e d Wallp. ir

nd sub-station, iiur.t, ht.ol of P ;r a 1 at . after J :!v 1 t rlidir.c i.t of ap

h a r cfror

r n t r s of t!a

1 L

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n 1

In

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e i . I : . 1 : :a in ice

r- ' i- . 1: :

men

w ill f L p.irv

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it

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8

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1

if

if i;

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In a

1 1

MEN WANTED for pavi'io" work. Sr. ..dv. (Tool v a. s pp!v J M. S. pldo. W. 11. I"i;tiv l oii-ini tion Co.

a Ki ..-!(

! a d. T!;e v P.. 1 . , , , d

the Counters Mirycka. formerlv Miss Ilear.or

Id a stoiy ot neob-ct an-i unhuppinoss on the lor.e-tv;-'-a nd. Count Joeph ti.ycka. that finally de s M. Tho:npon to prant her a decree of divorce.

am ,-stral estate of her husband proved to be a rammrrounded by peasants' huts and five miles from a rail-

a-'o r oiirt

' : 'mi n , 1 1 1 , f y- & -e Char! tlie arm

s. rvar.ts turn-! cut to no pay but their food

b" a horde of Pussian peasants and trif.in-: presents at Chriit-

n

'. oir had.

"Ji".sephus Paniel? made it difficult for tb.e powder trust to steal that is his crime. "Fefore Jocephus Pnr.lelC time the

lMitorial association in T1 inuiacturers or armor rhlte were

! .-unmittir.p exorbitant bids without j competition and throuch the pood I old pirate rule of addition, division, jand subtraction. He had the hon-

t-.-ty and courape to reject the bids and force a competition which saved the nation on three ships more than a million dollars. "Josephus Paniels has made It harder for the manufacturers of armor plate to steal that is hbs crime. "They cnv the navy his retrograded under Paniels. Let's see: Frrder Lonp and Moody $S'3.non,000 were spent in the buildinp of newships; under von Meyer S12R.fl0n,"'00 were spent: under Josephus Paniels more than $",.e0e,nftn. "Where we had a shortage of torpedo bats before Paniels' time, and had 1 o 0 when he went in. we had l'S more at the bepinnincr of the war and these constructed in a povernmental plant at a favin of Siyoi tin each one. "When Paniels took the reins we were .-.finn short on the number of enlisted men allowed hy law. He raised the standard of admission and added more than fi.Oflo more. "The number of re-enlistments under Paniels has increased from .3 to f'O per cent; the number of de-

I Will H. Has, chairman ef the 'state council of defense. Mr. Fllin-J-' ham declared, should resign as jthairman cf the republican state I corninittee it he continues as head j or the state council. The speaker j likewise declared that Charles A. 1 fireathouse, who has been slated for

1 a federal position, should also re-

as chairman of the democratic

state committee. The association by another resolution went on record as favoring a graduated one system of postal rate for second class matter. Arrainir.u t uties of Woodiow Wilson and th-' members of his cabinet in scathing terms, and outlining the work ef various rneln,ers of the administration toward war preparation. Claude Ct. powers of the Fort Wayne Journal- iazette. said in part: "1 am one of those who are proud of the fact that Wilson broke the pen before ho drew the sword. The p.me of history will record no parallel to the ineffable patience with which he faced the provocations of Perlin and foupht for peace. And then, confronted by the insufferable perfidy or stupidity of the junker crew, he faced the world that day in the senate chamber with the noblest appeal for peace that has ever faMen from the lips of mortal man. "n that memorable occasion he not only made an utterance that will rank in history as one of the few immortal political pronouncements of all time, hut he unfurled a banner that every devotee of liberty and democracy can follow with the sword. Wilson of the Swonl. "And this is the miracle the moment he drew the sword the foremost champion of peace became the most virile, far-seeinp. energetic, constructive militant fipure that ever led America asrainst a foe. "He had the Couraue to proclaim the passinp r.f the volunteer and to demand conscription that can reach the rieh and poor alike, and make it possible to utilize the service of eatdi man wh-?re it can best contribute to the common cause. "The Liberty loan is the translation of the Peclaration of Independence into the lanpuape of fin a nee. "Because this war is for liberty and democracy and not for pain. Woodrow Wilson said that no buzzards of pred. no mercenary clippers of coupons, no speculators on a nation's necessities shrdl hover over the dead and dyinp of the battle field and lik their chops in anticipation of their profits. And he went to the people for the loan to the end that the people may reap the profit with the loss. And he made it easy for the man in the factory and mine to contribute to the loan and share in the profit.

"Thomas Jefferson trave us po- j litical democracy: Woodrow Wilson 1 has piven u financial democracy. "Thomas Jefferson freed us from

the kinps of courts; YNoodrovv U-so-i has freed us fiom the kinps of the counting room. "Thomas Jefferson pave us liberty, and Woodrow Wilson pave us opportunity. "And Woodrow Wilson did some-

thin- more h rrave us trie prent-!

est secretary of the treasury since Alexander Hamilton. "Wo have had secretaries of the trrisiirv who took the nicht train

from Washington to New Yor.t, and j in the hack room of a Wall st. of- j fee nepotiat"d loans to meet a r.atioral crisis Pv pledpinp the nation's i honor to make the people pay a j

sertion has fallen off from an averace of 2P5 a month to jo a month: and the number of prisoners has decreased from an a vera," of l."" in 700.

"If he can C.rht Cermar.s as tv,dl 1

as he has foueht preed. if he can fiht ruthle sr.ess as successfully as he has foucht rapacity, his position in history i? assured. "The moment roll call in comzressended on th-? declaration of war, the r.uvy. under Josephus Paniels. was ready to r5por.d. "When will o-j pe ready?" asked the Pritish commander at Queenstown. "We are ready now." was the proud response. And in thit ar.sver the American commander gave the lie to the putrid slander of the hirelinps of rapacity, snobbery and preed who had persistently assailed the constructive ability and the executive capacity of Josephus Paniels. Wilson and Mankind. And row let us immolate all party thoupht upon the altar of the common pood, and prantincr fuil meed of praise to the patriotism of Roosevelt. Taft, and Poot. let us rally 'round the standard the genius that we pave the nation ns a leader in this the mightiest war tn all the tide of time. I cannot think of Lincoln and Wilson without the firm conviction that there is a divine direction in the destinv of the republic."

Graham and Sons, Private Bankers, Close Their Doors

on the W a S e t TV o

ppoir.tment of the receiver

tomorrow rr.frr.lr.tr, iinir. ,tr; etir-il nation 1""

f r -

co-. r.s. 1 f.-r tb.e c re

rs 1

fe,1

ir; lioated the pay its orh.i

ink w o aid 0- in full.

CHICAGO, Jane vate rankins: :;rm

Sons, the deposits o been estimated from

('. The o".o p rief Graham vV

which have 53,OCO,oo:' to

CHURCH WILL OBSERVE FIFTIETH ANNIVERSARY

Ne-Ks-Titr..-- :- NILFI7. MP-! mar. cht;rch a'

TWO DU PONT MILLS WRECKED; FOUR DEAD

TRINIDAD. Colo., Juno CO. Four men. including Supt. J. p. Jeandeall. were killed and 10 Injured as the result of an explosion which wrecked two buildings of t..e P. I. PupontPeNemours Power Co. at Aupusta. near Apuilar. in this county today. One of the injured probably will die. The cause of the explosion has not been determined. Officials at the plant declined to make any statement coneerninp the affair.

$0.000, 00n, and which held an Important place in the financial and

industrial affair. of the west side. 1

I closed its doors Friday. j An involuntary petition in bank- J ruptcy was filed an hour later, after j 15 detectives, directed by an assistant state's attorney, broke down the rear doors of the bank with crow- j bars and seized all of the bank's

records.

The bank was founded bv And

Graham, a power in Illinois po

He died a year aro, since when his sons, Palph and Frank, have been in charce of the business. Fail On Obligations. The bankruptcy petition was ruled by William Smale, John Kehoe and

John Heiland, owners of claims un- l

ar- iinn .oV-. t,. 1

v' 1 TOO' v v i .IV 11. 1 in J't'llUl'li.l .-ollCU J

ui.ii me iiranams nan admitted in writinp that they were unable to meet their financial obligations and were willinp to have their affairs settled hy a bankruptcy court. Frank Graham said the bank was perfectly solvent and attributed to demands for war contributions a shortape in currency. Federal Judpe Carpenter appointed the Chicapo Title .M- Trust Co.. receiver, and William C. Niblack. vi"president of the company, took charpe of the bank. Had Court Funds. Aupust W. Miller, clerk of the circuit court, also tiled a petition for a receiver in the state courts. It tillepes that he had $14", 000 of funds belonpinp to the court on deposit when the bank closed. The hearinp

sf n e

th

. erv : . June .-.. Th Ger Thr 1 ik. v:!l ob a nr. ; '. ers-i rv on ?un-

its

day. The dedication of a new orpan will be a special feature of the services Pev. P. Hahn. pitor of t. John's church in thi city, will trive the orvan de.-p.t'p-vn oration. The orzan rectal will be civ en by Prof. Stance of F.Irnhurst collece. of Chicapo.

received in Nlles the 13 -year-obi

- d

Word ha: bem of the death of

daughter of

idrevrjGrepp of Chica litics. j re.-id-nts of Nilrs.

ara

rs. Arthur

'acn, until recently

The remains may

bro;:cht to this city for burial. Dr. and Mrs. 11. P. Giddinps and

I . i e

k ft

Canao.a.

for

todav for Cooouph.

a visit with relativ-vi

The Nile Puire of Masons l;ae 1 cen invited, to participate In thlaying of tb.e cornerstone for the

I new postotnc at Powapiac on Fatur-

d.av v. hen a larce number of Ma-

i sons from surroundinp towns will be

-n hand to assist in the ceremonies. Mr. and Mrs. Polfe Taylor have returned from their weddintr trip and are at their -own new home at 1 1 or. Hroadway. Mrs. William , Pullard entertained at a 1 o'clock luncheon 1 T ladies. The occasion was the 4roth weddinj? anniversary of Mr. and Mrs. Pullard. Frank Kelsey and family of Flkhart and other out of town relatives were, in the city today to attend th funeral of Mrs. Fliza Kelsey. Misses Grace and Mildred Heed have returned to their home In Minneapolis after a visit with Dr. and. Mrs. F. F. Coon. Miss Frances Purns is in Kalamazoo to attend the summer session of the Western State Normal college. '

Statement by Mr. M. L. Wilkenson

M

handsome protit to tne millionaire. 1

Put here we hav e a secretary of the j J treasurv who takes the train in the j

broad daylight for the teeminc fields and ihe thrivinp cities of the wast

the masses of the people 1

and sell the bonds to

ho married the count in Washington in 100 4.

to meet face to

them. "Thank God for a secretary of the treasury who has the cenius and the courape to transfer the financial capital of the country from Wall st. to Washington. ViNon Tin- i:Hi i nt. "Put Woodrow Wilson was r.ot through. His keen, constructive mird foresaw the vital red of -o-ordinatirrp the industritl reources of the nation to meet the prim demands of war .and he called to his side the preae-t mirds of the trdustrial worbl arid pi iced within tlv ir IviPiN the toer to act.

"He needed a builder and thf re i

stands Goethals. "He needed an

there looms rM'sor. . "He needed, a master of transportation pro b ms and there is Willard. "He needed a director and distributor o f food and there stands Hoover. "He needed an inspiring, dashinp. dominating, safe and sane leader for the fields of France and ther rides Plack Jack Pershinp the on of Mars. "He needed a conciliator and diplomat for Russia, and brushing

President of One of the Most Successful Department Stores of its Kind in America: The Scruggs, Vandervoort & Barney Dry Goods Company, of St Louis. "During the first summer after I took charge of our store, I was surprised at the enormous falling off in sales during the vacation period, from mid-June to the first of September. 1 called a conference of department managers. They assured me that there was no help for the condition that the bulk of "our trade" went away for the summer and that sales naturally dropped to the low level of the year. The situation was one which called for careful study and searching aiK'1 sis. From the railroad passenger agent and other sources, we secured statistics showing t' -out 55,000 people went to the country and bought their summer necessities and luxuries fi ome one. That our sales should slump forty per cent because seven per cent of the population left the city for a part of the summer could be accounted for in one way. OUR MERCHANDISING PLAN OR PROGRAM AUST BE OUT OF BALANCE. "Two conclusions stood out from this analysis. It was obvious, first, that the only way to correct our summer slump in sales was to make the store appeal to the GREAT MIDDLE class which did not take extended vacations. Dwarfing this in importance, however, was the unmistakable fact that we were not reaching the mass of dependable all-the-year-'round buyers of medium-priced merchandise. By failing to serve the whole community we were neglecting the largest element in our natural marked and limiting our sales in a corresponding degree." THE NEWS-TIMES, quoting from the above statement by Mr. Wilkenson, which appeared in a recent issue of System Magazine, asked the passenger representatives of the FOUR LEADING ROADS out of South Bend to estimate the RESORT AND VACATION TRAFFIC during the summer months.

Passenger Agents of Four Leading:

Roads Out of South Bend Say:

Less than 3,500 people leave South Bend during the Summer months LESS THAN FIVE PER CENT of the total population and that many of these go to nearby resorts.

j.

i

inventor a r d

"DULL SEASON-ITIS" sounds funny but it isn't. It's a dreadful disease. Mental affection accompanied by hallucinations and vague forebodings of disaster. Oddly enough, it attacks merchants first. The general public the people who buy things are almost immune. They go on earning money and trying to spend it until the merchant virtually refuses to accept it. The public does not become afflicted with "Dull Season-itis" except when it is communicated to them by merchants. The disease is possible in any seasoa of the year, but manifests itself most frequently in summer. It consists of varying stages and in its worst form in a frantic determination not to sell any goods at all. The victim imagines himself to be sane and far-sighted. It is not a new disease. It is quite old.

It dates back to the dark ages, when witchcraft and black art were rife, and since that time it has been steadily losing ground. It is more prevalent in the less enlightened countries than in communities where reason and intelligence are supposed to reign. This year there are fewer victims than last vear. And next season there ought not to be an v.

For the merchant suffering with Season-itis" there is a certain, positive

ADVERTISING! ' -'jnH ' It is the one infallible tonic. It makes business better right away. It banishes fear and uncertainty. It inspires confidence. It stimulates trade. It sets the cash drawer to working. It puts business in a healthy, stirring condition And keeps it that way.

"Dull cure

THE SOUTH BEND NEWS-TIMES

"Nothing- Succeeds like Circulation and Service

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