South Bend News-Times, Volume 33, Number 326, South Bend, St. Joseph County, 21 November 1916 — Page 3

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A TotM Victor coa!ity. alw.ri JgT V -fe " W : A A -ii Iv5k for the famous trademark. v , iA " - -, T -.-J-tii. ;3vr-' .r -Hii Master. Voice." Iti.cn - : ... fffP fC' SVv1 every Victrola ud every Victor K'- Sfr'- ' '. - ' XV ' fv'-: r ii- ' h'-TM inJr-Al Record. It is the Wentifyinc ' (ÄJ 4- JU-CT- i; iS ? . frii?lVN label on .'.1 genuine Victrola. Ml C'VTtl TO V ft! rii aVk 'CffV5?VaylBs l' T

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-because only the Victor gives you his voice exactly as it is

because only the Victor tlmlls you with his mighty power

-because only the Victor charms and caresses you with all

the delicate beauties of his subtlest tone shadings

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because only the Victor and Victor Records convey

matchless art to all the world for all time

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Caruso is the mightiest singer the world has ever seen. He dominates the artistic world. By sheer force of his genius he has at his beck and call every resource known to his art Only the best would suffice for such an artist. His choice of the Victor was a foregone conclusion. He decided that only the Victor could do full justice to his superb art, that only the Victor could thrill yoirwith his power, that only the Victor could express in every fine detail the vocal subtlety of his softest tones. Hence it is that only on Victor Records can you hear him. And only on the Victrola can yon hear him exactly as he is3 in the tone-volume best suited to the environment in which you happen to be. Caruso's choice of the Victor demonstrates beyond question the Supremacy of the Victor. Victora and Victrclas $ia to $400.

nearest dealer jfirr üemoM&twtäiow

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