South Bend News-Times, Volume 32, Number 268, South Bend, St. Joseph County, 25 September 1915 — Page 4

KATfim.vv, si:iTi3im:u 2;, 1015.

THE SOUTH BEND NEWS-TIMES

SOUTH BEND NEWS-TIMES THE NEWS-TIMES PRINTING CO., PUBLISHERS. . 210 TT COLFAX AV.

l.nt"r-M u fid!i. (liM mnttcr nt the I'otofflee at Suth Peii'l, liellant Sl'IiSCIlI TTION UATKS.

P.illr nn.l Sun-hiy In alvat,v. In r;tr, per yp.ir ".oo iMKy Sunday In ;n!ran;v, by in-tll, ppr yt'ir $?. no If your n.im n ! p-ji rn In the t-UInii? 'aV I) Re N"w-'l iiiii-H f 0 and a Mil t'oNT. I.OIiKNZL'N Arrnup, New York soi Til iu:i, immana, 1IONT-ST AIVr.KTlSl(i ACiAIV. It Is encouraging to observe the AdFell league, reorganized Thursday night. fr the romir.i,' year taking the t tand that it is fr honest advertising We aL-n wouM congraDdate the league upon the wisdom shown in its norconization; upon the personnel 01 offlcen and hoard of vove rnor the men who will have charge t a forthcoming work, to make it camnalirn for hoiu-t advertising effective. M ' ' Bpeaking from the rp-w-paper stand point, and especially from the., dltorial rtnd of the newspaper, truth in I fidvertising is quite as doirabb- as truth in tho news columns, or anywhere fclse. Many an editor has grown weary, through the year.", of listening' to advertisers constantly complaining nbout inadequate truth in the news columns. frequently when it was not a case of "inadequate truth," but of too much truth. while in their own xulvertising they were. lying like Cretans If the Ad-.ell league will h'jt evi n this up a little, we will be for it, no only in tho advertising department, but in the editorial department 00 Wf.n teeth, tongue and toe-nail. Thia from the new symposium submitted by the league, would seem to indicate that it means business: Article IV. t?oe. 4 The name of any member of the league who makes. publishes, disseminates, circulates or places before the public or causes directly or indirectly to be made, published, disseminated, circulated, or placed before the public any advertise ment of any sort which contains a representation or statement which is untrue or deceptive or misleading, may be brought before the hoard of governors; and. if the member Is found guilty of any of the above offences, his membership in the league may be forfeited. Which is rather far-reaching for anyone who values his membership in the league. We trust it will not serve to break up tho league altogether, which. but for the improvement that has been made in recent years, would look like a quite unqualified certainty. To the .-redit of advertising men, recent years have imbued them with a realisation that to make advertising effective the public must be brought to believe in the truthfulness of it. and Kreat strides have been made toward deserving that public confidence. And as the confidence grows, advertisers realizing the superior effect 5 of it, naturally feel t!u necessity of protecting it. It is a confidence that should not be allowed to be imposed npon by a few advertising shysters who care nothing for truth, but aro humbugs without reserve. A man honld be permitted to believe what ho reads in the advertising columns of the newspaper, the magazine, the propram, or on tho bill boards, et cetera, nnd actually encouraged to believe it. It 1st the confidence, for example, that tho public has in the truth published by the newspapers as news, that makes Its reputation. It should bo the samu with the published statements of the merchant, the manufacturer. even tho advertising of'lce seeker. and it "You can fool all of the people some of the time, and some of the people ell of tho time, but you can't fool all nf the people all of the time." said Abraham Lincoln in one of his debates with Stephen A. Douulas. and 1 time has proven the correctness of it. Putnam T. Uarnuin also said. "The American people like to be humbugged. ' which has been proven true, but it is an adage that depends constantly upon a new grist of fools the newborn of the everyday. Men and women object to being stung twice by the same bee in the same place, and successful business in thc.-e latter lays, depends not only upon the getting of new customers, i,ut upon being able to hold them. It is here that iionest advertising counts. It beg ts confidence ami the future is secure. Cooperating with the Associated Advertising Clubs of the World, the local Ad-Sell leacu merely promises to give what has become a nation-wide movement, a local application. It is in the right direction. Self-reform is the best sort of reform in the world, and nothing i more conducive of it than the contempt of one's own fellow. ciiiimicai, pkoc r. t'nde Sun is making real progress in chemical lints. The famine In dyestuffs wliii 5i has so greatly inconvenienced American mda.-tiies since the war began is already t.nding relief. The First National ep,.MUon of Chemical Industries at the drand Central palace in New York show that about ..0 important cdoisaro now being produced m quantities that will soon make the l"r.it d States independent of (Jermany. In another year, or two years, at most, it is expected that the making of anHine dye will become, one of the greatevf American industries, not only supplying our own needs, but making headway in foreign markets. At present everything tend t encourage the development 0f the buM-

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c:TTU-r Dfillr, !lic! ropy 12c Suri'lny. iifgle ropy f s tllrertory yoi tan telephone , ur .in? will le nulled after Its Inartful. Home A; WOODMAN AI vertliilr.j; P.niMhig. Ch!-i&o si:pti:miji:k 25. ijir. ness. Prices are abnormally high. The government is lending its aid in every way possible, and government chemist. have contri!jutil uihhihlp ii :nv( ries. Thomas A. JMison has perfected a nrw process for getting benzol, the basic aniline material. irom me waste -as of roke factories, which his heretofore re present id a loss of 1 0O,0rtfi,unf rt year. J)r. Kittman of the federal bureau of mines ha.s worked out a process fny obtaining benzol from petrob'um. Private hemists are making steady progress in adapting old formulas or discoveriui new ones. The government lias established at tho New York custom house a bureau for the promotion of the dyestuff industry. New companies are going into the business, and old ones are extending their plants It is virtually certain that tho next ronirress will enact legislation to pro-t-ct the new industry from improper foreign competition when peaco come.". The potash industry, too. for which, after dyi stuff, there is the greatest need in America, is getting on its feet. A new process is s;ud to have been discovered for extracting potash direct from feldspar; so simple and commercially practicable that we shall soon have the potash we need for fertilizer. who can Di:cii)i: this o.m;? John Wanamaker, jr.. of Philadelphia, member of I'nion league. Racquet club, and all that, has been sued by Lucille Storer, of New York citv. for $100,000 breach of promise of marriage damages, and the courts have got to decide a nice question, because the suit is based on Johnnie's not having married her "within a reasonable time." as he promised. Now, what. In the name of the little god Cupid, is an unreasonable time between asking the girl and leading her up to be shackled in the hobchains of matrimony. Lucille swears that Johnnie proposed on June 11, 19 li'. Is three years and a quarter unreasonable? Ilemember that Johnnie is a Philadelphian and, hence, what might look like three hours to you might wear the aspect of three years to him. We aro inclined to believe that local conditions have much to do with the reasonableness of the time consumed in cngageme-no marry. Any girl threatened with marriage to one of those Philadelphia dudes ought to have considerable time to thoroughly study the matter, whereas, if we were a Philadelphia or any other sort of a dude, we'd hang out for identv of time to consider permanently taking to our bosom any New York city girl whose aueetions could be damaged $100,000 worth in her own appraisal. Again, here in Indiana, where the supply of eligible young men is distressingly low, a girl runs tremendous risk in hazarding over three days as an engagement period. However, it doesn't seem likely that the court can reach satisfactory decision on this question through testimony of experts. There are experts who will declare that the parties should hop right from the place et declaration to the hymeneal altar. Also, there are experts who will swear that the engagement period should be unlimited, and the longer the better. IS. I I. Al'TOS. The automobile is crowding the horse off the highway faster than ever. Its adoption on rural postal routes is not only a new conquest for the motor car. but is likely to lead to a far more general use of such machines throughout the country. Kxpcriments have convinced the postoMice department of the utility ef the automobile for routes wherever the roads are fairly good. More than ii'ii motor routes have been authorized, and over :.00 of them are already in operation. The department is now inaugurating a plan by which the earlier is recuired te provide his own car ami pay its running expenses. They won't be high-priced ears, ef , course. l he expense is estimated in most cases at less than horse-drawn venicos woum cost. . carrier on a typical route, driving a light car of a type recommended by the department, figures his expenses, including oil. gasoline, tires, repairs and depreciation, at about Z l-i' cents a mile, tnabling him to serve his L'T 1-2 mile route at a cost of $l.oj .1 day. Most of the automobile carriers figure that by driving cars instead of horses, they e an make' $ 1 o. or $200 more a y e ar proht out of the total compensation allowed them. With thc.-e automobiles demonstratJ . ling in ery rural section, their su periority to horses in speed, dependableniss. distance covered and total expec.se. there will be a powerful incentive for the farmers ami business men along the routes to follow the examples of the carriers. HELGI I'M STILL WITH I'S. It is somewhat surprising te) learn that the fuod situation in Belgium is J worse than it was last eax. when '

Oermany first cut off the nation's food supply. The utmost efforts of the relief commission and the utmost generosity of the outside world will be required to keep the nation from starving next winter. "The problem becomes more difficult every day," says the chairman of the commission. "The number of destitute lias increased from 1.000.000 last October, to 2.7"jO,000 In June, and now grows at the rate of 200,000 a month. And our resources, large as they are, can not keep pace with the need if the charitable public loses interest in our work." It is surprising, too, to hear that out of the $.".0,000,000 spent for the lirst eiht months of the commission's wor'-c. the people of the- United states only contributed $0,000,000 in money and food supplies. This, to be sure, is a large amount, perhaps the largest ever given by one nation for any philanthropic purpose, till it is small in comparison with the ability of the American people to give. There are 1 00,000,000 of us now, and most of us are either actually prosperous or in circumstances which are enviable complied with those of any European nation. 'The continued support of America," says Chairman Hoover, "is necessary, too, to provide the commission with the moral prestige it now possesses in the sight of the warring powers." That support, both in money and in sentiment, should be as generous now as it was last fall.

ALL noitUOWKKS WKLCOMi:. Editor News-Times: I'd like to see the same privilege of securing a loan extended to Germany that is given tlmse British and French commissioners. Why not? A pro-German reader. No privilege has been extended to anybody. Germany is as free as anybody to borrow in America. In fact, it is estimated that Germany ha.s already borrowed some eight million dollars over here. There is much stir over this Franco-British commission's visit because it proposes to get a vast sum out of American banks and spend it on American material and wages. "Money to Loan" doesn't pay much attention to nationalities. It's almost exclusively Interested in rate of interest and securities for loans. HOW ABOUT IT? Kx-Pres't Taft advises the university of California college men thusly: I would begin at the bottom. I would attend every primary c; :- ens or meeting of the party to which I allied myself. I would try to get out the vote at election time. I would study political questions; would read the congressional records anel subscribe to some good newspaper. Then I would seek an intelligent opportunity to speak on current issues. Hut Mr. Taft overlooks one important thing. He fails to recommend a paper to the political novitiates. Would the Commoner elo. Brer Taft? John I. Rockefeller, when urged to comment en the allies' war loan, rcplietl in verse, as follows: "A wise old owl lived in an oak, The more ho saw, the less he spoke; The less he spoke the more he heard, Why can't we all be like that bird?" Oh, well, we can't all be Rockefellers. Anybody interested in knowing what Col. T. Roosevelt intends to do in the next presidential campaign may have the answer. And this is made on dependable authority. He is going- fishing. Good! If Dr. Dumba was "the ablest dip lomat in ashington," as he's, been called, let's pray that Europe will send us a few metiiocro diplomats content to be social ornaments ef the capital. The British prize courts take almost as long to decide the fate of American cargoes as our courts take to try a murderer. There's been a surprising falling off in submarine "mistakes" lately. DISAPPOINTMENT AFTER TODAY ThU is the Final Opportunity to Order Your Copy of the Sunday Iaior. You who have thus far neglecteel to order your copy of the Sunday News-Times have only today in which to do it. Should you trust to luck to buy a copy at yenir newstaml tomorrow it i.s more than possible that you cannot he supplied. Newsdealers have heretofore been entirely sold out and many procrastinators have been disappointed. You cannot get "Tho Marriage of Captain Kettle" without the coupon, appearing in the big announcement tomorrow. This coupon will appear but once. Never again will you have an opportunity to secure high grade fiction by famous modern authors, heretofore, selling at $1.23 to for the little amount e)f '20c. C. J. Cutcliffe Hyne spins a most enjoyable sea yarn in "The Marriage of Captain Kettle." It is a yarn that ha.s a sturdy likable hero who tlots many brave thinus in his own odd way. Kach adventure makes one regard Captain Kettle mure hishly and altogether makes a story that will render worth livinr. many an hour which weuibl otherwise hang heavily upon ne"s shoulders. Hooks of such intrinsic merit as this will not be cast aside, but will reael again and ai:ain with renewed Interest. All title.-; in this fiction scries are full sized, cloth-bound books, printed from the original plates, with colored frontispieces. lie sure you get your copy of "The Marriage of Captain Kettle." , Total number of blind the world is estimated at perens In 2. .19 0.0 00. Population of Switzerland could be housed ia tho residences oa London.

THE MELTING POT COME! TAKE POTLUCK WITH US.

IN a moment of aberration from business the other day we played George O'Neil's course at Beverly. In the morning we took a nibble at it. by going over the first nine holes, and let it soak in our mouth. It left such a good flavor that we tried is holes afte r lunch, and then as a sort of dessert (ordered nine more. By that time the sun was down and tlu: caddies refused to work in the dark. All of which is intended to convey the meaning that Beve rly is so fascinating we had to be pried loose, assoeiateel with the further significant fact that Beverly is George O'Xcil's course, and George O'Neil is going te build the South Bend links. O'NEII- had there what he will have here, something t work with. Nature had done a lot for Beverly, just as it has for Chain of Iikes. from the golfing and scenic standpoints, but it la ght have been wasted by a bungler. o'Neil used every natural feature at Bevcrlv and may be trusteel to do The .ame "here. At any rate, for all of us, he can have his head when he comes here. TI1H significance of lire prevention aJ ay. scheduled for CVt. '.. is caution. If inflammable material is exposed to lire it will burn, as sure as you're a foot high. It is therefore imprudent to put matches and gunpoweler in the same package. If the matches should become irritated the powder will go off and start something. Does He Exivect to Come Back? (Washington Post.) For Bent Furnished. Calumet Place. Thirteenth and Clifton Streets, X. W. Apply on premises. W. J. Bryan. Vhat the Papers Say MILITARISM OR DEMOCRACY. (Kalamazoo. Mich., Gazette.) When the preparedness extremists talk about universal military training" for the United States, what do they mean? e'onscription ? If they do mean conscription, why not tay conscription ? "Wo can conceive of no universal military training that is not conscription in some form er another. To be universal it must be compulsory, and compulsory military service means that every able bodied man in the country must have military training whether he likes it or not. How many votes would such a proposal receive in congress? How many congressmen who voted for such a measure would ever return to Washington ? Tile United States refused to tolerate conscription in time of war when the verv life of the nation was at stake. What was called conscription during the rebellion was only haltconscription, and the scandals, the corruptiem, not to say the violence, tnat resulted from it destroyed all of the military effectiveness. The country would have been better off without the draft than with it; and yet it is pro posed that in time ef peace we shall aelopt a sy stem that proved a failure in time of war. A year ago men were confident that the destruction of militarism would be civilization's great gain from the most devastating war that history' has recorded. But is it militarism or democracy that is to be engulfed in this conflict? THi: TFJllllHLK STIIAIX. A correspondent, recently returned from Lhirope, says Germany ha.s com menced to want for ammunition. He points to the liussian campaign as proof of this, claiming that the Aus-tro-fJermans ;re moving forwarel much slower than they Iid; that they still have the wonderful lighting machino and that the change of pace is due to delay in getting munitions. It is pretty well understood that Germany is manufacturing ammunition almost as rapidly as it can be used. Her preparedness in this regard, with her enemies blockading her ports, is one of the wonders ef the war. Hut as wonderful as has been Germany's preparedness, there must come a time when the strain will tell, Just as the time has come to 1 'ranee and England when they must seek abroad for a greater credit and more munitions. With Germany fighting against great odds and with Kngland anel '. 'ranee borrowing heavily it does not seem possible that the war can continue for indefinite years, as some have preelicted. It would seem that those military experts who predict the end within a few months have reason for their conclusions, for so great is the pressure that something must shortly break. NORTH AND SOUTH TRADF. (Hattle Creek Enquirer.) The most inviting and promising i trade in the future will be along north- ! ern and southern rather than eastern and western line. Xo more trans continental railroads are needed. A ship canal from the south end of Lake Michigan to Lake Erie is not a commercial necessity. The natural exchange of products is between the northand the south, says tho Jackson Patriot. An artificial waterway from Lake Erie to tho Ohio river is worth talking about. The largest increase eif population in the future will be in the milder cliri'ate. This is inevitable for economic reasons. The cost of living is highest in th,e coleler regions. The Panama canal opens up for trade with this country the entire west coast of South America. This means more north and soutli trade. The Cincinnati Enquirer presents the matter in its true lzht when it says that what is really needed is "the eieepening and placing in modern shape and full operation of the canal running directly north from Cincinnati to Lake Erie, and the fullest possible development of the e")hio river as a water highway for interstate and international commerce, giving all these valley state's dependable water transportation to the high seas." After the present inexcusable war enels. the era of military conquests will cease the folly of grn:uTe and death will be emphasizeeftind avoided anel the conquests of the future will be those of peace anil progress. A HISTORY MAKING TIME. (Wheeling. Va.. News.) We are living in history making times. In the rush of daily events we fail to realize the !ull significance of the great world war. Whenever and however the present struggle in Europe ends, the world cannot be the same as it was before. The nations

WE have reael with more or less interest of young John D.'s visit to Colorado and- how he spoke to, nte with anel almost slept with the miners just as though they were human beings, or. just as though they and young John D. belonged to the fame species. We; would like to believe the young man is as elemoemtie as his actions in Colorado would Indicate, but it taxes or credulity. However, his apparent desire to help the miners and promote community of interest is more creditable to him than the absent treatment he gave them last winter. Tho Awful ICffevts of Shell Fire. (News Item.) In Champagne the Germans have bombarded several of our positions with shells of allcalibers and projectiles, causing irrifation of the eyes. NOTING that men are now wearing Vassar union suits we recall the predicament in which Mark Twain once founel himself when he got hold of the wrong piece of underwear and was puzzled by the pockets for the shoulder blades belrs on the wrong side. To Preserve (he Harmonics Her Name Should 1k Rottenball. ( News Item.) Baroness Yon Hottenthal is interpreting baseball in a new dance. GERMANY is so comfounded amiable that it almost arouses our suspicion. If there were something to be gaincel by it more than we are giving Germany now we might think she is trying to get under our skin. WHAT has become of the old fashioned game of baseball that used to lead a precarious life in South Bend? C. X. F.

of Europe will be made over. The Balkan question will be forever settled. The Alsace-Lorraine controversy between France and Germany will be cndeel. Italy's unredeemed provinces will be forever lost or won. Tile ambitions of Pan-Slavism will be partly realized or crushed. Poland will be either restored or Polish identitywill be gone. We will either live in a world in which militarism will he the dominant principle, or in a world in which disarmament will be agreed to and accepted. European domination in finance. Industry anel commerce will almost certainly end. The coming centuries belong to the "Americas." Children living today will live to see the time when the commercial and financial supremacy of the world will be lodged in the United States. These are the big outlines of things to be seen in the future. Historians a hundred years from now will sketch them and trace their development. We can only see them dimly. All the wart, all the great movements of hu manity, all the cataclysms of historv. ' pale into insignificance, compared - with the great world movement of the day. Appendicitis was known in Egvpt 5,000 years- ago, and accurately "described.

CLEAN

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After vacations are over and the more strenuous task of housekeeping is again taken up, what a relief it is to know that with the aid of electricity the housecleaning "bug bear" is forever eliminated ana brooms are banished to the basement where they properly belong. f Think of the hard labor of sweeping and dusting which one of these little life savers absolutely obviates to say nothing of the better, cleaner and more sanitary conditions of the atmosphere of the home where used. The cost to operate a vacuum cleaner is of a cent an hour and once purchased it will last indefinitely with proper care.

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