South Bend News-Times, Volume 32, Number 98, South Bend, St. Joseph County, 8 April 1915 — Page 4

TTTCnSDAY, .VTTITTi k. ion r T" r2 r. S . ... -. IE3! This store will be closed until 10 o'clock Friday morning, at which time the doers viil open and admit the buying public to the greatest sale of the year. FARE RE FUN DEI To Ouf-of-Town Cu.rto:ncr3 FARE REFUNDED To Out-of-Town Customers I, i r v' - r , - .... - , ' 1 -I t. ' i -.J S. J 'v.j. r' 0 c f tf V ' t-r vv i-i vy i ft li

THE SOUTH BEND NEWS-TIMES

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5S FOR JT AT

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Guaranteed

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55 FOR IT AT

Wc believe in being frank with the people. Furthermore we believe there must be a good reason for a successful sale. And so we make the statement here, in plain type, that we are overstocked to the extent of $25,000. That much merchandise must be turned into cash at once. "Necessity knows no law" we cant consider cost or value in a case of this kind; it's an extraordinary condition that calls for drastic action.

Therefore we have taken $25,000 worth of goods and MARKED THEM DOWN TO FLAT COST OR LESS. In two weeks' time this surplus merchandise must be converted into money. The store will be closed until 1 0 o'clock Friday morning to enable us to prepare for this sale. Just a Few of the Bargains are Printed in this Advertisement We can't begin to enumerate them all. Coming almost in the heart of the spring season it offers the most astonishing money-saving opportunities. Don't fail to take advantage of them. The prices quoted today must convince you that we mean business that we WILL actually sell $25,000 worth of merchandise at fiat cost or less. TERMS OF SALE STRICTLY CASH

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OJZ AfOVY R.EFUNDED SOUTH ItKXl). IXD.

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mE greatest bargain

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Here are the prices judge for yourself. We know you have never seen such values as these at any other store

Greatest METfAf

Assortment of j a"

Ever Shown in South Bend at

The Same Styles, Materials and Workmanship That You Are Accustomed to Associate With Suits Selling at $25 and $30 Are to Be Had Here at

The Tommy Atkins The Country Club The Chin Chin Smart Norfolks Empire Effects Ripple Flare Coats Eton Jackets Plain Tailored Models Fancy Trimmed Ideas Bolero Effects Materials are shepherd checks, wool poplins, gabardines, fancy crepes, silk poplins, serges, homespuns, coverts, - tweeds, and English club checks. Colors are sand, putty, Belgian blue, Russian green, reseda, brown, Newport tan, battleship grey, navy and black all sizes.

Large

$19.75 to $22.75 $19.75 to $22.75 (c f fl NEW SPRING For Women and Misses

Unusually

r rr rl o f Acenrt.

Suits from Higher L .J

Priced Groups. . . Every smart Spring fashion displayed, and each portrays some note of individuality, either in the lines or in the trimming effects. The military styles and the latest braid-bound modes are conspicuous among the newest arrivals. They're developed in Fin.rrt riik poplins, wool poplins, mannish serges, Tipperary weaves, rhepherd check worsteds, gabardines and buckskin coverts, in every new color and black.

NEW SPRING l),.yiJ D

1m ve ever ctrered the tailoring Ji5 r-? 7

13 c:;cjplionl, Inures bi?.utiful ff.

r ;'. tvIo I ."I a 5 ;-?.iart ;'iitl nf- . ..... J1"

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b. L;

: lcirxz, y c.ol poplh, scie, shepherd .-.r,? norcitv wtavc?. Stvls Include

l:r A'c-vfclk ap.J f.rr.rt (rb-mcd ctlects.

ivo'iH'n'f- i Tt Irises' R Tf 7(S

j Choos - frcrn fine all-wool serges, mixtures, shepherd I checks run! novelties. All ncatlv tailored, some trimmed:

roofs ilK lined, fk?rts phin flared style or with yokes. All popular Spring shades, including navy blue, putty, Belgian blue, etc.

EXTRA! ANOTHER SENSATION 50 Women's and Misses' f "JQs NEWEST SPRING SUITS Never mind the value you'll pay a whole lot more if ou try to duplicate them elsewhere this is the only store in town that would launch a sensation like this.

NEWEST

In Silk and Cloth materials, for Ci7CBS men and misses, at a price less y) v A rjj an material alone could be Dur- ""3 J

women

than material alone could be pur

chased for

The most attractive styles, for all occasions; tailored, demi-tailored and dressy models, in Crepes, Serges, Wool Poplin, Silk Poplin, Crepe de Chine and Mes saline, in newest shaeds and black; all sizes in the selection.

New Crepe de Chine

Made to sell at $10.00, Special

Beautiful frocks for street and afternon wear; made of a firm, soft quality Crepe de Chine, in newest shades of green, sand, putty, battleship grey, pink, maize, while and black. They have full flaring skirts, fancily shirred at the hips; blouse is finished with a beautiful lace collar. Also special at this price are the new "Chin Chin" Dresses of lustrous Silk Poplin.

Crepe de Chine Crepe Meteor

o) tcr ecr ccr

LLa

t $15 and up to ff ial 4(Cp U

Made to Sell at $15 and up to

$20.00. Special

Comparison will prove these dresses to be fully worth $5.00 to $8.00 more than the sale price. The styles are beautiful, depicting the daintiest and most charming new style features. Many have lace vestees; new shirred and fancy corded effects; high and natural waistline, and novel new cellar effects. Coem in all the smartest Spring shades; all sizes.

A Wonderful Bargain Sale

Made to sell for $6.00 to $8.00 (g will be offered as a Sensa- Li a j

tion at

You can't believe what you are getting until you actually see them. Made of fine French and storm serge, granite cloth, etc.; Belgian blue, sand, copen, navy and black; all sizes.

NEW LINGERIE BLOUSES .

Vci!c, BauV.e and Orgnndy Blouses, in all-over embroidery and plain materials, lace trimmed. Long or short sleeves and the new Spanish and Tailleur collars. These S1.C0 and $1.50 Blouses all new, fresh and clean in the sale at 49c each.

NEW SiLK BLOUSES 94c Dressy, fluffy waists of lace and crepe de chine, Georgette crepe, shadow stripe, tub silks, figured silks with lace sleeves, new voiles and organdies. The colors include Belgian blue, light blue, flesh, white, sand, putty, navy, maize and battleship gray. Sizes 36 to 44.

SPEOAL SALE WAISTS AT

$51.7 nt- i

for $3.00 Value Over 100 exquisite models to choose from at $1.79, ir which you'll recognize many waists other stores are featuring at $3.00. Beautiful crepe de chines and every fashionable material. All shaeds.

BAT

Women's and Misses' serges, shepherd checks, covert cloth, other wanted fabrics, some with touches of silk and button trimming; new belted and plain models.

100 Women's and Misses'

All Colors, Serges, Checks, Mixtures, Coverts, Diagonals

b C fio.oo Values

100 Women's and Misses'

Fine Serges, Poplins, Beautiful White Models, Novelty Stripes, Plaids, Checks, Fine Serges . . :

$15 00 A iilur

100 Women's and Misses'

Silk lined throughout, Pop- dl) lins. Serges, White Chinchil- fif las, Checks, Fancy Plaids, small Checks, Tweeds, Coverts and all sizes

QJ8

$18.00 Value

Choice of Any $7.50 to $10.00

New Spring

SPRING &tfnFKnr

dress ii)luiSru y

Actual $5.00 Values All Sizes.

Made of all-wool Serge Covert Cloth, Poplin

and Shepherd Checks, braid trimmed or patch pocket effects

$2.79

CLOTH SSilRTS Good styles worth double the price Just think of it. A Tailored Cloth Skirt at such a

ridiculously low price

89c

SILK PETTICOATS

From regular stock that have sold right along at much higher prices. Choice of smartest styles in all shades of good quality messaline sillc

GIRLS' WHITE DRESSES

Girls' White Lawn Dresses; embroidery waist and flounces. Low belted. Sizes G to 11 98c.

aw Tiimme

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Just out of our workrooms are a hundred or more decidedly pretty and stylish trimmed Hats which we will sell at $4.79 each. They are actual $7.00 to $10.00 values no

other store can duplicate them for less money. All the new spring shapes, colors and trimming effects to select from.

Several Hundred Specially Trimmed

MEW SPMG MATS

offered for

your choice at

Every hat In this collection is an actual $5.00 value. Shapes alone in some cases are worth this sale price and they're so smart and artistically trimmed that you're bound to find a style that you'll think was made for you. Made of hemps and fancy braids; trimmings include rich novelties, flowers, ribbons, etc; all shades. Untrimmed Hats Two big lots, including Milan, Hemp and Split Braids, in black and all the popular shades and colors QQn fn P0 00 regular $2.50 to $5.00 values at 3Ub IU OZiUO One lot of Samples in Trimmed Hats, straw and crepe effects in medium and small shapes sold up to $3.00; your fifip choice for VOL

Untrimmed

M u

$1.50 to $2.00 Values

Just the smartest, newest Spring Hats for women and girls; every good color and shape; in lace braid, hemp or lisere braid straws, satin crowns with hemp facing, maline and hemp combinations. Every aht a retail bargain at $1.50 and $2.00 choice at 49c.

75c Ladies' Wash ress Skirts

17c

50c Black Sateen rl

COATS

Extra Large Size 1 Gingham Aprons

Ladies' 50c Open jj

Muslin Drawers 8 aJ

Ladies' $1.00 House

resses

In Gingham and Percales

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