South Bend News-Times, Volume 32, Number 64, South Bend, St. Joseph County, 5 March 1915 — Page 2
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THE SOUTH BEND NEWS-TIMES So. Bend Fashion Week - i 4 111 March 9 to 13 La
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The Great March Sales Opening Tomorrow Stand Out in the Freshness ancl Desirability of the Merchandise offered.
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New Spring Coats
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Children Little Coats of Serge at $2.98 for ages 2 to 8, in tan, Copen and navy with pretty white pique collar and cuffs. Norfolk Suits at $5.00 of Covert Cloth with brown velvet collar; serge in navy with velvet collar, gold red with black collar. Coats from $5.00 to $10.00 Ages 2 to 12 years, Poplins, serges, novelty stripes, silks, handsome designs in sand, navy, Copen and Green.
Spring Offerings in
miu
inery
HATS TRIMMINGS SHAPES Trimmed Hats at $3.95 and $5.00 Our specialty at these two prices are undoubtedly the best values ever offered; all the newest trimmings of Quills, Wings, Flowers and Ribbons.
Untrimmed Shapes at 95c to $3.95 Black, Old Rose, Army Blue, Quaker Grey.
Trimmings at 25c to 50c The finest collection of beautiful flowers, wreaths and foliage.
100 New Spring
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Pictorial Review Patterns
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A splendid assortment of the season's best and most popular styles and materials. Crepe de chine, meteors, taffetas and silk poplins. Dresses for street or afternoon year. Colors black, navy, and all the fashions shades. French Serge and Wool Crepe Dresses at $10.G0 A very attractive dress in suspender or military effect, also Bolero. The skirts include a variety of new models.
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Neu) Line White
resses
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Just received for children 2 to 6, pretty designs, with dainty hand work and lace trimmings, $1.25 to $7.50. Children's Hats Our new section, third floor, showing the greatest line of exclusive millinery for children. Trimmed Hats, Shapes, Trimmings The most extensive line at moderate prices, $1.00 to $5.00.
Sp
ring and Summer
Blouses at $1.00
.Never have we been so well supplied with such a variety of patterns and of such excellent values in waists for women at our popular $1.00 counter Voiles, Batiste, Dotted Swiss, also a black and white check that is unusual. Come and see them. Middy Blouses at $1.25 showing entirely new designs in all white with trimmings of blue galatea or flannel collars, also plain with braids and monograms.
Ribbons March Sales Main Floor Wash Ribbon3 3c to 20c yard for 'summer underwear, rosebud patterns ,in all widths Ribbons at 25c yard Taffeta, Dresden, in stripes or plaids, plain moire. Girdle Ribbons from 39c to $1.50 yard or for hat and dress trimmings, large selection of Dresden and striped ribbon, light or dark. Sash and Hair Bow Widths 35c and 50c yard In fancy brocades of all the fashion's shades.
Gloves
March Sale Main Floor Kayser's Spring Gloves in Silk 16 buttons in colors to match all the new season's gowns, at $1.00 16 Button Chamoisette at 50c and $1.00 White, chamois, putty, tan. Short Gloves of 2 Clasps at 50c and $1.00 Black and white silk; also full line in coiors. 2 Clasp Chamoisette at 50c In white, black and colors with black embroider v. Washable Kid Gloves at $1.75 In white French kid, with 2 clasps. Appreciation Sale of Royal Vorcester Corsets at 1-2 Price No. 221 A Modish Corset, up to the minute in every detail, that will give vou figure perfection. Regular T 1 flfl
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price $2.00. March sale price. .
Muslin Un'wear Envelope Chemise at $1.00 A lace and embroidered garment of long cloth or Crepe Cloth. Muslin Gowns at $1.25 Also of long cioth with long or short sleeves, high neck or slip over styles, trimmed with lace and embroidery. Corset Cover 25c to $1.00 All sizes, lace and embroidery trim-
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Sale - White
and Wash
Good
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Summer White Goods at 25c A splendid collection of the best values we ever offered at such a price. Voiles, plain, rice, or splash; Dotted Swiss, Sheer Figured Flaxons and Pique Skirtings, ranging from 27 to 40 inches, all at one price, 25c yard. Beautiful Crepes at 19c to 25c of handsome flowered designs, a very popular summer fabric. Ramie Linens at 45c yard 10 colors of the latest shades, 36-inch, fine for summer dresses. 38 to 40 Voiles at 25c yard Plain or flowered effects. Stripes or dots. Our standard No. 500. 40-inch Rice Cloth at 39c yard. 32-inch Holly Batiste Lawns at 15c yard. Wash Silks at 50c The popular, black and white stripes and allover flowered designs.
Laces March Sale Main Floor 25c Shadow and Oriental Lace at 10c yard Edgings 2 to 5 inches in white and cream. All Linen Torchon Edges at 5c yard Also insertions 1 to 2 inches, unshrinkable laces. Shadow Lace FIunc-SD6Clcil ing in white and brown 1 2 to 20 inches. o Oriental Lace Flounc-- C ing in white and cream , is inches. yard Fancy Silk Braids 10c, 25c, 35c yard In all the new shades to match fashion's new colorings
THE PRIDE OF OUR STORE-
PATTERN CLOTHS 62x62 Hemstitched Cloth at $2.50. Napkins to match at $3.50 dozen. 70x70 Circular Design Cloth at $3.95. Wild rose, Heraldic Scroll, Orchid Stripe and ivy and rose. 22Jx22j4 Napkins to match at $6.00 per dozen. 70x80 Circular Designs at $4.75. 72x72 Extra Heavy Cloth at $6.00. 22x22 Napkins to match at $7.00 dozen. 32 Sample Cloths at One-fourth and Onethird Reduction.
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Silks and Dress Goods 40-inch Chiffon at 85c yard A beauty in wisteria, sand, putty, navy and Russian green. 36-inch Messaline at $1.00 Plain or stripes, Copen with white, black with white, maize, brown, black. 42-inch Silk Poplin at $1.25 yard In all the newest of fashion's shades, a beautiful line. 40-inch Madame Butterfly Voile and Crepe de Chine at $1.50 yard In all the new shades, including sand, putty, Russian green. 42-inch Premier,, at $1.00 yard A fabric of mohair and wool, remarkable for wearing, in navy, brown, black, grey, sand, Russian green. 42-inch Hamilton Storm Serges at 85c yard. 42-inch New Beach Suiting at 85c yard White or cream with striping of black or grey.
Embroideries March Sale Main Floor Our eastern buyer just sent us a large shipment of embroideries. A special purchase for this March Sale, which we believe will be the greatest season for embroideries. Flouncings, Corset Cover Embroidery, Batiste, Cambric, Swiss and Nainsook in a wonderful array of patterns worth 35c. Special at 25c. 27-inch Embroidery Flouncing Exceptional quality at 39c and 50c. Embroidery Edgings at 5c a yard Worth 10c; from 2 to 4
inches wide.
THE LINEN DEPARTMENT
TABLE DAMASK
ART LINENS
58-inch Mercerized Damask at 29c A special offering for March Sale; worth 39c. 58-inch Pure Linen Silver Bleach at 50c 60-inch Heavy Linen Dice Damask at 59c. 36x36 Pure Linen Lunch Cloth $1.25 4 pretty designs and each worth Si. 50. Linen Tray Cloths at 59c each We offer only 10 dozen at this sale; 75c value; 20x30
18, 20, 22, 36 and 45-inch Round Thread Art Linen 35c, 40c, 45c, 50c and 65c yard 1,000 yards Absorbent Crash Pure white, extra heavy 1 2c value at 8l2c yard 50 per cent Linen Crash Special at Sl2c yard
with scalloped border.
MARCH SALE OF RUGS DRAPERIES The New -Spring Draperies arrived A marvelous harmony of rich tones and designs, included in all the fabric, Coventry Cretonnes, Oxford Taffetas, Versailles and Etonia Chintz, Shadow Silks, Fountainbleau Reps and Venetian Tapestry, all at popular prices from 15c to 75c yard. Also a splendid line of New Silkolines in a larq;e variety of colors at 10c and I2V2C yard.
Baby "Hoover" Electric Cleaner $40.00
Lady Marshfield Vacuum $5.95
CURTAIN MATERIALS Madras in all new designs 19c to 35c. Scrims and Marquisettes at 19c yard. .. New Fancy Nets at 35c to $1.50 yard. We make up anv stvle of curtains. CURTAINS READY MADE . New designs in Swiss at 95c. $1.25 and S1.50 good bedroom Curtains, Filet Nets, Marquisettes and Scrims, insertion and lace $1.50 to $3.95
NEW RUGS JUST ARRIVED In time for that room you have been wanting to cover new and fresh this spring. Our shipment received includes beautiful designs in floral or oriental. Axminster, 9x12, at $13.50, $19.00, $22.50, $24.75. Body Brussels, 9x12, extra heavy, $28.50, $29.75. Royal Wiltons, 9x12, $39.75 and $47.50. Their beauty and newness are equalled by the all satisfying variety of design to choose from.
New Suits at 15.00 i
Plain or semi-tailored effects with jaunty flare skirts, including the popular Tirmrirv ;nif now hlir!' on oil U
I I v., hid iitivrw. iiuu till lll season's new shades in serges, poplins, l shepherd checks and novelty mixtures, jj Some jackets with belt and patch pockets. U
New Spring Coats at
6.75, 7.50, 8.95 in nn
New models in great variety; coats with ;
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ueit enecis, conars or moire ana tancy silks. Plain or semi-tailored in serges and diagonal weaves. A great value in navy or black.
Neckwear
March Sales Main Floor At 25c New styles in military band collar and vestees in Swiss, embroidered net and lace effects, worth 35c. At 50c Ladies' collars in pretty designs of Swiss, embroidered and wired lace. Collar and Cuff Sets at 50c Large assortment of patterns in Swiss, embroidered and beautiful laces. Auto Veils at $1.00 and $1.50 All colors, large variety of new designs. Tipperary Veils at 35c and 50c
Ma rch Sale of Towels
German Huck Towels at 25c 22 dozen offered at this sale. Regular 40c value. Plain or hemstitched. Large sized towels of pure linen. Hundreds of Turkish Towels Guest size, bath size with wash cloth to match; fancy towels, initial wash cloths; the greatest variety at prices far below their proper values.
osiery and Knit Underwear
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March Sale Main Floor Women's and Children's Hosiery Fast black, double sole, tine rib, tine gauze high spliced heel, full fashioned.
In fact, a splendid quality is featured I in this exceptional hosiery and moderately ? priced. ( Infants, 15c; 2 for 25c. Childrens. 25c, 35c and 50c. Women's. 25c, 35c and 50c.
Boot Silk Hosiery at 50c and $1.00 Two great specials that are our popular jj standards, in a large variety of new colors. j
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on muslin or lomr cloth.
Aprons, Kimonos We have just received a big line of white Aprons for maids, all sizes plain or embroidered trimmed, 25c to $1.00. Also White Cambric Kimono Aprons at 50c in all sizes, 36 to 46 inches, made full and roomy.
Handke rch iefs Specials for March Sales 25c Handkerchiefs, 8 for $1.00 Fine quality sheer linen, hemstitched. 25c and 35c Handkerchiefs at 19c All linen with embroidery. $1.00 value Handkerchiefs, G for 75c All linen with embroidered initial. Children's Special Linen 6 for 25c
Hand Bags and Jewelry We have the most complete line in these two items. See our tine selection Bags at $1.25, $1.95 and $2.50. Lavaliers, rings, pins, beads, handsome designs on every item at moderate prices.
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Knit Underwear for Vomen
ATHENA CARTER'S Two well known brands that are always dependable. j
Carter's, recommended for its de- H
The Athena brings increased comfort, correctness in proper fitting. Special features, patent seat, curved armhole, three corner gusset. Union Suits $1.00 to $2.25.
stinctive feature of fine invisible rib
knitted. I he tames are a delight to the eye and to the skin. Made in all styles. fi 'Union Suits $1.00, $1.25 to $2.50. fj
Specials in white Cotton Lisle, Union Suits at 25c, 29c, 39c, 48c, 50c and 59c, in all styles, light or loose knee, sleeves or sleeveless.
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