South Bend News-Times, Volume 31, Number 128, South Bend, St. Joseph County, 1 May 1914 — Page 4

I nil DAY, JfAY 1, 191 1 fHE SOUTH BEND NEWS-TIMES. N? A. 1L 0 Fin egnns i ornorrow May aturday i

'AtLu&SC A Sale that is a Sale Put on the Ellsworth Way "drZ

Reducing 2ndEnd

Sale

May

This is a SALE a Sale where you Save a Sale where you Get Something a Sale that gives you Pleasure. In this Stock Reducing Sale we offer Our Spring Stocks plus New Goods just received from "Manufacturers and Jobbers who've been Reducing Their Stocks Stocks of Summer Goods. For a week past Manufacturers and Jobbers have been Reducinq Their Stocks Getting Ready for Fall Business. We Participated in these Sales got in on them. We made some Big Purchases for Spot Cash at greatly Reduced Prices. We are now ready to Reduce Our Stocks at greatly Reduced Prices. Every department offers some great bargains in New up-to-date merchandise. This is one of the best money-saving sales ever put on by this store. It's a GENUINE SALE. See the windows.

Colored Wash Dress Goods at Stock Reducing Sale Prices Printed Crepe, 1 5c kind for 1 0c yard. 12 1-2c Percales at 7c yard 36-inwide. 45-in Batines, $1.50 and $1.25 quality at $1.00 yard. 45-in Embroidered Crepe Flouncing, $1 quality for 59c yard. Barnaby Crepe, 25c kind at 1 7c

White W ash Fabric Item of Interest in This Sale SOc to Sl.OO white Wash Fabrics, price 25c a yard in this stock reducing sale.

House Dresses, Gowns, Drawers and Slips at Stock Reducing Prices Low House Dresses made of best quality gingham in pink and Copenhagen blue checks, trimmed with cuffs and collars of solid blue and pink gingham, piped with white pique S3. 00 values, 51.95. Gowns, fine nainsook, slip over style, trimmed front and back alike, of shadow lace with ribbon piping, Sl.OO value, 79c. Crepe Gowns, linen torchon edge trimmed, 25c. Gowns, slip over and high neck styles, in cambric and nainsook, embroidery and lace trimmed, 50c values, 30c. Drawers, cambric, good quality, lace and plain' tucked flounces, 25c values, 17c. Princess slips, fine nainsook, German Val. and Swiss embroiderv voke, flounce trimmed to match, Sl.OO value, S9c.

$15.00 to $18.00 Suits at $10.00 $22.50 to $30.00 Suits at $15.00. $39.50 to $50.00 Suits at $25.00. $7.50 to $10.00 Coats at $5.50. $15.00 to $18.00 Coats at $10.00. $20.00 to $25.00 Coats at $15.00.

Waists of High Degree Have Had Their Prices Cut $3.00 to $5.00 Lace, Chiffon, Taffeta and Lingerie Waists at $1.00. New Waists these, all showing the Style Markings of Spring and Summer.

Here's a List of Prices That Show What's Doing in Men's Wear Porosknit Union Suits, ankle length and short sleeves, 55c. 25c value balbrigan twopiece underwear, ioc. $1.5o crepe shirts, soft culls, S 1.00. S5.00 silk shirts, $5.95. 50c four-in-hand ties, 25c. Bedding 59c embroidered pillow cases, size 45x36, 45c pair. S2.95 scalloped bedspreads, $2.25 each. 1 2 J c pillow cases, 45x36, 9c each. S5.50 satin finish bedspreads, scalloped and cut corners, $3.95 each. $6.00 all cotton felt mattress, full size, roll edge, $4.25. $2.25 scalloped crochet bedspreads, extra large size, $1.75. Linens 35c Turkish towels, extra heavy quality, 25c each. Pattern table cloths, slightly soiled, $2.50 cloths, $1.50. $3.00 to $4.00 table cloths, 2 to 3 yard lengths, $2.00. ' Sc Initial wash cloths, 5c w

10,000 Yards of Silk Are In This Sale at Low Price at About Half Prices You never saw any better Silks than these because Silks are made better each year -all this Season's. Our Buyers ran onto some silk snaps the past few days. These came to us at a price. Silks! Silks! Silks! Stock Reducing brings lots of our own regular goods into the sale. Good Silks these and you'll enjoy looking at them and you'll buy, too, when you find their prices are so reasonable. Foulards at 65c Best see these; they are wonders for the money. 5,000 yards ready for the needle. Come early this price will make them sajl out of" here likp a warship hustling to Mexico. Cheney Bros, and Val-entine and Bentley Foulards. Some good wide silks in the stock reducing sale at $1.30 and $1.65 per yard.

Crepe de chine, crinkle crepe, charmeuse, new taffeta, printed crepe, crocodile crepe, etc. widths range from 36 to 42 inches S2.00 to S2.50 values $1.30 per yard. Crepe de chine, crinkle crepe, crocodile crepe, radium crepe, Canton crepe, failles, printed crepe, plain and fancy cascadeuse, AO to 56 inches wide, S2.50 to $3.50 values, at S1.65 per yard. Pussy Willow Taffeta, S1.65 kinds that retail for $2.50 the world over. Our S1.65 price on these desirable silks made them doubly attractive. Widths from 40 inches to 54 inches wide. Pussy Willow Moire, $3.00 quality at $1.65. These are splendid values see them, you'll want some. 40 to 54 inches wide.

1,200 Wool Remnants, all this seasons materials, from 1 1-2 to 6 yard lengths, all on sale Saturday at One-half Price.

Children's Summer Coats, $3 to $5 Values, Choice $1.20 Sizes two to six years high class values, $1.20 per coat. These were made to sell for much higher prices, but we want something good for children in this sale.

LUgl Small Children's Dresses in this sale, you know.

Toilet Articles in the Stock Reducing Sale Listerine, regular price 25c Sale Price 15c. William's Talcum Powder, regular price 25c Sale Price 1 3c. Derma Viva Cream, regular price 5oc Sale Price 2()c. Euthymal Tooth Paste, regular price 25c Sale Price 1 3c. Toilet Paper, regular price 5c roll Sale Price 3c roll. Fairy, Tar and Pummo Soap Sale Price 3c cake.

Rugs and Draperies at Sale Prices Right Now When You Need Them Most The Prices tell the Stock Reducing Sale Story in Rugs and Draperies. 27 x 54 Velvet Rugs Sec. 9x12 Seamless Tapestry Rugs S9.95. Ox 12 Axminster Rugs S 1 4.00. 9 x 12 Bigelow Royal Wilton Rugs S30.00. Combination Vacuum Cleaner, adjustable brush, 55.75. 36 inch nets, regular 1 5c ioc yard. 45 inch nets, regular 25c 19c yard. 45 inch nets, regular 50c 39c yard. 75 pairs of Odd Curtains at Half Price. 400 yards short lengths nets, scrims and marquisettes at very attractive prices.

For children from 6 to 14 years we've put the same price on lots of coats onlv S1.20. Just see these once they will interest anyone who ever bought a coat for a child. Children's Wash Dresses reduced to 55c each beautiful little dresses and this sale brings vou much for the

money you spend at it. Children's Hats reduced to SOC dlirillg till S Sale lots for your money.

Laces and Embroideries at Prices Low for those who may be wanting Laces and Embroideries. Cluny laces, Venise bands, embroidery insertions, bands from 1-in. to 4-in. wide worth from 15c to 5oc yard, for 10c yard. Cluny laces and Venise bands, from 3 to 9 inches wide, shadow flouncings, Camisole laces, Venise allovers, 22-inch all-over embroiderv, worth from 39c to Sl.OO yard 25c yard. 27-inch Batiste flouncings, 45-inch all-over embroidery for kimono waists, batiste bands worth from 75c to S 1.25 vard, for 55c yard. Hals Trimmed Hats and Untrimmed Hats are in the Stock Reducing Sale. Trimmed spring hats that have been priced at from S4.00 to S7.50, for S3.00. Untrimmed new hats, S3.00 to S4.50 values for Si. 50. One lot of flowers, 10c. Gloves Summer Gloves at Reduced Prices. Niagara Silk Gloves, 12button length, in black and white only, regular 75c quality, 60c pair. Kayser's 16 - button length chamoisette, in pongee and white and white with black stitching, 40c during this sale.

Shopping Bags and Mesh Bags Leather bags and silk moire in a'l colors, regular Sl.OO and S1.50 quality, 55c. German Silver mesh bags, Sl.oo stvles, 55c.

Beads Novelty Beads, Hesitation Beads, 5oc values Stock Reducing Price 39c. Crepe, Batiste and Net Fichues, lace and embroidery trimmed, 50c values, 39c. Hosiery Both Cotton and Silk Hose are in the Stock Reducing Sale. Ladies' black cotton hose, flat and ribbed, special heel, toe and sole, our regular 25c hose for 20c. Ladies' boot silk hose, black, white and colors, 50c quality, 40c. Ribbons Fancv ribbons in light and dark colors, worth up to 69c sale price, 33c. Veils Chiffon Auto Veils, 75c values sale price, 44c Brassieres Brassieres made of fine batiste, front opening, lace trimmed, 75c value special 49c sizes 34 to 46. Corsets A medium low bust long hip Warner Corset, $1.50 value 85c. Domestics 7 and 8 cent apron ginghams, all size blue and white checks Ay2c Remnants 2y2c cambric and Longcloth at 7 Jc yard. 10c Hill's and Lonsdale Muslin, full yard wide, Sy'2c yard. Correspondence Cards (jilt cdje correspondence cards, any intial, assorted colors in box, illuminated in gold, 25 cent value, 18c, during Stock Reducing Sale. S2.50 umbrellas this sale, $ 1.55. Children's ready - made stamped dresses in blue, tan, white and rose siz 6 to 8 years, $1.25 value for 90c 2 to 4 years, $1.00 quality for 70c. White baby-cab pillows, 50c for 25c Tan linen scarf and pillow covers 29c each. Notions Shield-. Kora and Kliencrt's dress shields size 2. lOc; and size 3. 22c; all at 1 6c pair. Pearl buttons, 5c dozen, 3c. Linen lace wash buiton, 10c dozen, 7c. Odds and ends of novelty buttons, from 2 5c up to 85c dozen, special, 1 5c dozen. Merrick and Ideal darning cotton, 2 for 5c, lc spool. Sonomore snap fastener, 5c dozen, 3c dozen.

The Brightest Spot in Town