South Bend News-Times, Volume 30, Number 296, South Bend, St. Joseph County, 16 October 1913 — Page 2

THE SOUTH BEND

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the winter many prudent men

have decided to stop paying reef and buy their own homes. The same intent can be aroused in others. Those vho almost bought a year ago will be in the market again. The call of the suburb

is being heard. It will

arc prepared to act.

be heeded by thousands

who

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SSI

Today is the day to begin planning to begin preparing for an aggressive advertising campaign in The News-Times, which is read by a class of home-loving people who long for flowers and foliage who want pure air and playgrounds for their children who appreciate the comfort of roomy houses with all modern conveniences who have schools and transportation facilities in mind who consider present values and future prospectc. ; This is the time for entexprisitig real estate firms to aHvertise their holdings to argue the a3vantages of suburban residences to educate ths public regarding the desirability of their sub-divisions. Advertising will reveal the whereabouts of scores who are ready to invest, making direct re turns .possible

The selling season is Just beginning. This is the best perio3 in which to 3o missionary work in which to attract attention to particular off crings in which the word-paint the exclusive features of different sections. Plant the seed now. Cultivate this fertile News-Times field of possible home-buyers and home-builders.? Learn who they are where they are. Get your maps and instructive literature into their hands. Convince them and sell them while the season is favorable. , .-s Don't count the expense of preliminary advertising as soon as it appears. Spread ths cost over the spring months and see for how much less you will get results later on advertising is cumulative. That's a good hint And it's sound advertising sense, no matter what newspaper you use. So if you want to break your best past record get into action right away.

i Alt raetiYe Copy Will Create Big

Tell your story completely and convincingly and your advertising will strengthen the desire- to ossess and will develop profitable sales. If you need help in the preparation of copy, ask for it Uur experts stand ready to assist you. ,

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