South Bend News-Times, Volume 30, Number 286, South Bend, St. Joseph County, 6 October 1913 — Page 2

THE SOUTH BEND

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It's Time tp Show

Suburban Real Estate

During the winter many prudent men have decided to stop paying rent and buy their own homes. The same intent can be aroused in othero. Those who almost bought a year ago will be in the market again. The call of the suburb is being heard. It will be heeded by thousands who are prepared to act.

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Today is the day to begin planning to begin preparing for an aggressive advertising campaign in The News-Times, which is read by a class of home-loving people vho long for flowers and foliage who vrant pure air and playgrounds for their children-who appreciate the comfort of roomy houses vith all modern conveniences who have schools and transportation facilities in mind who consider present values and future prospects. This is the time for enterprising real estate firms to aHverti&e their hoI3ings to argue the a3 vantages of suburban residences to educate the public regarding the desirability of their sub-divisions. Advertising will reveal the whereabouts of scores who are ready to invest, making direct returns possible.

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The selling season is just beginning. Thid is the best perio3 in which to 3o missionary work in which to attract attention to particular offerings in which the word-paint the exclusive f eatures of different sections. Plant the seed now. Cultivate this fertile News-Timea field of possible home-buyers and home-builders. Learn who they are where they are. Get your maps and instructive lit

erature into their hands. Convince them and sell them while the season is favorable

Don't count the expense of preliminary advertising as soon as it appears. Sprca9 the cost bver the spring months and see for how much less you will get results later on advertising is cumulative. That's a good hint And it's sound advertising sense, no matter what newspaper you use. So if you want to break your best past record get into action right away.

Attractive Copy Will Create

Tell your story completely and convincingly and your advertising will strengthen ths Hesire to oss and will develop profitable sales. If you need help in the preparation of copy, ask for it 6ur experts stand ready to assiU you.

THE NEWS-TIMES