South Bend News-Times, Volume 30, Number 201, South Bend, St. Joseph County, 17 July 1913 — Page 2

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During the winter many prudent men have decided to stop paying rent and buy their own homes. The same intent can be aroused in others. Those who almost bought a year ago will be in the market again. The call of the suburb is being heard. It will be heeded by thousands who arc prepared to act.

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4 Today is the day to begin planning to begin preparing for an aggressive advertising campaign in The News-Times, which is read by a class of home-loving people who long for flowers and foliage who want pure air and play-

irounds for their children who appreciate the comfort of roomy

ouses with all modern convenienceo who have schools and trans

portation facilities in mind who consider present valuea and future prospects. This is the time for enterprising real estate firms to aHvertine their holdings to argue the a3vantages of suburban residences to educate the public regarding the desirability of their sub-divisions. Advertising will reveal the whereabouts of scores who are ready to invest, making direct returns possible

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et Immediate Action Is Necessary

The selling season is just beginning. This is the best period in xvhich to do missionary work in which to attract attention to particular offerings in which the word-paint the exclusive features of different sections. Plant the seed now. Cultivate this fertile Newi-Timea field of, possible home-buyers and home-builders. Learn who they are where they are. Get your maps and instructive literature into their hands. Convince them and sell them while the season is favorable. i Don't count the expense of preliminary advertising as soon as it appears. Spread the cost over the spring months and see for how much less you will get results later on advertising is cumulative. That's a good hint. And it's sound advertising sense, no matter what newspaper you use. So if you want to break your best past record get into action right away.

9 Attractive Copy- Will Create Bi

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Tell your story completely and convincingly and your advertising will strengthen the desire to oes and ill develop profitable sale,. If you need help in the preparation of copy, k for it Our experts stand ready to assist you

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