South Bend News-Times, Volume 30, Number 200, South Bend, St. Joseph County, 16 July 1913 — Page 2

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payio

rent

intent can be

During the winter many prudent men

have decided to stop

buy their own homes. The same

aroused in othero. Those who almost bought a year ago will be in the market again. The call of the suburb is being heard. It will be heeded by thousands who are prepared to act. .

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Realize

hese

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Today is the day to begin planning - to begin preparing for an aggressive advertising campaign in The News-Times, which is read by a class of home-loving people who long for flowers and foliage who want pure air and playgrounds for their children who appreciate the comfort of roomy houses with all modern conveniences who have schools and transportation facilities in mind who consider present values and future prospects. This is the time for enterprising real estate firms to aHvertise their holdings to argue the advantages of suburban residences to educate the public regarding the desirability of their sub-divisions Advertising will reveal the whereabouts of scores who are ready to invest, malting direct returns possible

.mmecliate Action Is K

The selling season is just beginning. This is the be3t period in which to Ho missionary work in which to attract attention to particular offerings in which the word-paint the exdusive features of different sections. Plant the seed now. Cultivate this fertile News-Times field of possible home-buyers and home-builders. Learn who they are where they are. Get your maps and instructive literature into their hands. Convince them and sell them while the season is favorable. Don't count the expense of preliminary advertising as soon as it appears. Spread the cost over the epring months and see for how much less you will get results later on advertising is cumulative. That's a good hint. And it's sound advertising sense, no matter what newspaper you use. So if you want to break your best past record get into action right away.

Attractive

Copy Will

reate

Tell your story completely and convincingly and your advertising will strengthen the 3esiro to ssess and will develop profitable sales. If you need help in the preparation of copy, ask for it Our experts stand ready to assist you.

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