Rensselaer Semi-Weekly Republican, Volume 41, Number 64, Rensselaer, Jasper County, 30 April 1909 — Why It Pays to Buy Goode at Home. [ARTICLE]

Why It Pays to Buy Goode at Home.

Without any thought of sentiment or suggestion that we owe allegiance to anyone, the cold, hard truth is that the retail merchants of our home town are, the best business friends we have. The retail merchant conducts >|i; school of commerce for our education —and the tuition is free. Every mar woman and child gets the benefit of seeing in the home town about anything that is of real importance. He protects us against ffaud and deceit. He stands for the square deal. You never ordered a $lO lightning rod of your home merchant and them found your note for a thousand dollars In the bank next day as a result. You never paid him S6O for a range that warped out of shape in six months—without your wife getting the money hack. Hc pever charged you. $76 for a "trailer” buggy that you found out afterwards could be bought anywhere for S6O. “No, the home merchant is just like you. He lives where he does business end his success depends on making a friend of you and your neighbor. Like you, .he has to ‘make good.’ ” The retail merchant is now the one great factor in our commercial system and this is true solely because he renders us better service than we can get elsewhere. Take him away and our home town is gone; take our home town away and we deprive our children of the retail store, which is the greatest single educational factor in modern life. No, it cannot be. The retail merchant will continue to abide In our affections so long as we value our homes, because the average citizen is proud of his town (he always tells how close his farm is to it) and he secretly despises the .method ol peddlers—and the peddler system is now known to be the legitimate father of the whole catalogue house business.