Rensselaer Semi-Weekly Republican, Volume 41, Number 55, Rensselaer, Jasper County, 26 March 1909 — The Kicker Is Always Due for a Long Best [ARTICLE]

The Kicker Is Always Due for a Long Best

The merchant who sits on the cracker box waiting for mail-order houses to be legislated out of the business is due for a long rest. He is the kind of competition the catalogue house wants. The live merchant has another way of doing. He forgets all about the supply house, takes off his coat and goes after trade, spends some money in Judicious advertising, keeps a good stock of seasonable goods and is courteous to his He never tells anyone what poor stuff the supply houses sell and how badly they treat suckers. He advertises no ones business but his own, and that he advertises generously, thereby displaying his wisdom and knowledge of success.