Rensselaer Semi-Weekly Republican, Volume 41, Number 45, Rensselaer, Jasper County, 19 February 1909 — THINK YOU ARE A BEAUTY. [ARTICLE]

THINK YOU ARE A BEAUTY.

And You Will be One, is This Beau.ty Shop’s Theory. There is a beauty shop in London, where the beauty shop flourißheti even more than elsewhere, in which the patients are taught to think themselves belles. "It is marvellous/’ says the owner, who' is now in this country getting beauty bints, "to observe the influence of mind over matter. Women come in here looking ugly. Inside of a couple of hours they go out radiantly beautiful. “Our principle Is that a woman io greatly Influenced by her mind. If U woman suspects that something is wrong with her appearance it shows in her face. Her mouth droops and her brow lies in wrinkles. “Now, working the other way, if you tell a woman that she is looking her best, if you compliment her upon her gowns, you 1 please her. Her mind is at ease and she begins to look pretty. “At our beauty shop we treat the appearance through the mind. It Is a branch of the faith treatment The woman who says she is well and thinks she is well will have much better health than the one who labors under the belief that she is ill. So with the looks. “Our shop was in reality started by an Englishman now dead. He was an apostle of beauty and when he came to America the first thing that impressed him was the beauty of the American women. “ ‘What makes the women so pretty?’ he asked. ‘lt isn’t that they are so classic, or so perfectly formed, or so ideal In any other external respect. What, then, is It that gives them such chic?’ “Then he answered the question for himself. He said:

“‘lt is their training. They are taught in childhood that they are beauties. They are brought up to think themselves belles. When grown the American woman acts as though she were a professional beauty, and the very fact that she carries herself like a belle makes her ;wice as good to look upon.’ "This theory gradually crept into our beauty shop. One of our latest triumphs is an American woman. Her one good feature is a pretty mouth. “ *You are prettiest when you smile,’ we said to her the first day she called. "Then she smiled brightly, and we asked her to smile again. We have succeeded in coaxing her into a frame of mind where the smile is habitual. “Of course we treat the smile. We take her mouth and train it upward at the corners. This is quite a simple matter. “Sit down in front of the glass and practise upon your mouth. Smile and you will see the corners lift themselves a little. Smile again and see your lips curl. Lift the corners of your mouth and pinch them slightly. In a little while your smile will be bright and curved. Your upper lip will curve upward in a Cupid bow. "Then be careful of your teeth. It is impossible for a face to be wholly bad looking when the teeth are nice. “In our shop we believe that women are influenced by the thought that they are beauties. A really pretty brunette called upon us one day lost spring. Her eyes were deep and lovely, her features were regular; she bad the makings of a beauty, but unfortunately she had a bad skin. “This is what we taught her —the maxims may be useful to the woman whose skin is poor: “Tranquillize your mind. An upset mind makes an upset digestion. “Don’t put on too much makeup; it shows on a bad skin. Make your mind easy, let your skin rest, eat easily digested foods and note the difference in your complexion in a few days. “Try to think that your skin looks nice. Endeavor if possible to let the rest of your face make up for the deficiency in your skin. For one thing, let your smile be sweet. Let your eyes sparkle. Bring out the colors of your eyes and your hair, and it is doubtful if folks will see that your skin is not quite all it should be. “Don’t hold your head too stifly. Don’t carry your head upon your shoulders, but let it turn just a little, so as to make your face more picturesque.

“Study the pretty side of your face and try and turn it to the audience. Don’t give people a square look at your countenance. Let them see only the pretty side of it. “Learn the small personal charms. Ifoyou think you are ugly try to bring out your best points. An otherwise homely woman may have a pretty hand. It should be her aim to mako it plump and attractive. A well kept hand, no matter what its size, is wonderfully charming. “Dress yourself carefully In tbs morning, taking plenty of time to groom. When you go forth carry yourself proudly. Catch glimpses of yourself In the mirrors as you pass, and as you see yourself you can say. ‘I am looking my best today.’ "The spirit of beauty will grow upon you. You will soon find people telling you bow well you look. It la worth trying. “There are ugly faced girla who paw for beautlea simply on account of the way they carry themselves. Garry yourself well and you will soon see the great power of mind over matter.**