Rensselaer Semi-Weekly Republican, Volume 40, Number 39, Rensselaer, Jasper County, 21 January 1908 — Didn’t Recommend Kidney Pills. [ARTICLE]

Didn’t Recommend Kidney Pills.

Something more than a year ago the Republican entered into a contract to advertise a certain manufacture of kidney pills, and for about four months the advertising was conducted by the company in a very, fair manner. At the end of that time, .new copy was furbished. It consisted of testimonials from various R&isselaer people, praising the medicine and "proclaiming miraculous cures. ‘ Among the testimonials was one from Rev. S. R. Shreeves, who stated that he was forced to give up his profession as a minister because of poor health, but was rejuvenated by a few doses of their medicine. Landy McGee testified that for weeks before he began the use of their medicine the fish wouldn’t bite and his mink traps never landed a bit of fur. He was in absolute desperation when he tackled a kidney pill one night as a last resort, and the next morning he found his traps all full of mink, he bagged a dozen ducks and broke the Iroquois record for one day’s catch ot fish. There were other testimonials, the name of several women being used iU proclaiming the virtues of the dope, and in many instances the language was very offensive. The Republican wrote the advertiser that the testimonials would

n# > ussd, thp company furnished new copy in modified form, but it looked so deceiving that it too was turned down, and the contract, alt&O it called for 145 for the year’s service, was cancelled. The advertising has appeared in many papers and this week a Rens selaer paper published a glowing testimonial over the' signature oi Burgess Dillon. Mj\ Dillon was quick to deny that he had given the testimonial, and said he had never taken one of the pills in his life. The coupling of the names of respectable people with such filthy advertising is outrageous and legitimate newspapers should scrutinize all copy of advertising fakirs very carefully and if it does not meet up to a high standard of decency it should be denied admis sion in the columns of the papsr.