Rensselaer Semi-Weekly Republican, Volume 40, Number 12, Rensselaer, Jasper County, 18 October 1907 — “BOO-HOO” [ARTICLE]

“BOO-HOO”

Shouts a Spanked Baby.

A Doctor ofi Divinity, now Editor of a well-known Religious paper, has written regarding the controversy between Collier's Weekly and th:? Religious Press of the Country and others. Including ourselves. Also regarding suits for lifiel brought by Collier = against us for commenting upon its methods. These are his sentiments, with same very emphatic words left out. “The religious Press owes you a debt of gratitude for your courage in showing uj? Collier’s Weekly as the “Yell-Oh Man.” Would you care to use -the inclosed article on the "800 Hoo Baby” as the “Yell-Oh Mau's” successor?” “A contemporary remarks that Collier’s has finally run against a solid hickory “Post” and been damaged in its own estimation to the tune of $750,000.00.’ - “Here is a publication which has, in utmost disregard of the facts, spread broadcast damaging statements about the Religious Press and others and has suffered those false statements to go uncontradicted, until, not satisfied after finding the Religious Press tod quiet, and peaceful, to resent the insults, it makes tlie mistake of wandering into a fresh field and butts its rattled head against this Post and all the World laughs. Even Christians smile, as the Post suddenly turns and gives it back a dose of its own medicine.” “It is a mistake to say all the World laughs. No cheery laugh comes from Collier’s, but it cries and boo boos like a spanked baby and wants $750,000.00 to soothe its tender, lacerated feelings." “Thank Heaven it has at last struck a man with “back bone" enough to call a s]>ade a “spade” and who believes in telling the whole truth without fear or favor.” Perhaps Collier's with its “utmost disregard for the facts." may say no sueh letter exists. Nevertheless It Is on file Ln eur •lUwe aiul is only one of a mass of letters and other data, newspaper comments, etc., denouncing the “yellow” methods of Collier’s. This volume Is so large that a man could not well go thru it under half a day's steady work. The letters come from various parts of America. Usually a private controversy is not Interesting to the public, bvt this is a public conTroversy. jollier's has iieen using the “yellow* methods to attract attention to Itself, but, jumping in the air, cracking heels together and yell'ag “Ixx>k at me” wouldn’t suffice, so it started out on a “Holter Than Thou” attack on the Religious Press and on medicines, ‘ * We leave tt to the public now. ns we did when we first resented Collier's attacks, to say whether, in a craving for sensation and circulation, its attacks do not amount to a systematic Mercenary bounding. We likewise leave tt to the public to say whether Collier's

by its own policy mid methods, his not made Itself more ridiculous than anv eomme it of ours could make It. Does Collier'S expect to regain any self-infiictod lops <>f prestige by demonstrating thru suits for damages,' that it •an be more la evading liability 'or libels than the b’unhle but resentful •ietin.s of iis datamation, or does it hope by of llbel suits to silence the pop"'.ar indigna 'ion, reproach and resentment which it has aroused. Collier's can not dodge this, public controversy by private law suits. It can not postpone the public judgment against it. That great jury, the Public, wiil hardly blame us for not waiting until we get a petit jury in a court room, before denouncing this prodigal detractor of Institutions founded aijd fostered either by individuals or by,the public, itself. ... * No announcements during our entire business career were ever made claiming ' medicinal effects” for either Postum or Grnpe-Nnfs. Medicinal effects are results obtained from the use of medicines. Thousands of visitors go thru our entire works each month and see for themselves that Grape-Nuts contains absolutely’ nothing but wheat, barley and a little salt; Postum absolutely nothing but wheat and about ten percent of New Orleans molasses, 'f.he aft of preparing these simple elements In a scientific manner to obtain the I>est food value and flavor, required some work and experience to acquire. Now. when any publication goes far enough out of its way to attack us because our advertising is “medical." It simply offers a remarkable exhibition of ignorance or worse. We do claim physiological or bodily results of favorable character following the adoption of our suggestions regarding the discontinuance of coffee and foods which may not'lie keeping Ute individual lu geud health. We have no advice to offer the pcrfecjlv healthful person. His or ber health is evidence In Itself that the beverages and foods used exactly th. that person. Therefore. why change?. But to the man or woman who is ailing, we hare something to say ns .a result of an unusually wide experience In food and the result oY proper feeding. In the palpably ignorant nttack on us in Collier's appeared tbtw statement, —“One widely circulated paragraph labors to induce the impression that Grape-Nuts will obviate the no e<“-sity of an In appendicitis. This is lying and potentially deadly lying." In reply to this exhibition of Weil, let the reader name It. the Postum Co., says: Let it be understood that appendicitis results from long continued disturbance in the intestines, caused primarily by undigested starchy food, such

as white bread, potatoes, rice, partly cooked cereals and such. .Starchy food is not digested in the upper stomach, but passes on into the duodenum, or lower stomach and intestines, where, in a healthy Individual, the transformation of the starch into a form of §ugar is completed and then the food absorbed by the blood. But if the powers of digestion are weakened, a part of the starchy food >vill lie in the warmth and moisture of the body-and decay, generating gases and irritating the mucous surfaces until under such conditions the whole lower part of the alimentary canal. Including the colon and the appendix, becomes involved. Disease sets up and at times takes the form known as appendicitis. When the symptoms of the trouble inake their appearance, would it not be good, practical, common sense, to discontinue the starchy food which is causing the trouble and take a food in which the starch has been transformed into a form of sugar in-the process of manufacture? identically the same form of sugar found in the human body after starch has been perfectly digested. Now, human food Is made up very largely of starch and Is required by the body for energy and warmth. Naturally. therefore, its use should be continued, if possible, and for the reasons given above It is made possible In the manufacture of Grape-Nuts. In connection with this change of food to bring relief from physical disturbances, we have suggested washing out the intestines to get rid of the immediate cause of the disturbance. Naturally, there arc eases where the disense lias lain dormant and tlie abuse eoutinued too long, until apparently only the knife will avail. But It ls x a well-established fact among the best physicians who are acquainted with the details above recited, that preventative measures are far and away the best. Are we to bq condemned for suggest- ■ ing a way to prevent disease by following natural methods and for perfecting a food that contains no “inedlerne” and produces no “medicinal effects” but which has guided Ilßyally thousands of persona from sickness to lieilth? \Ve have received during the vpnrs past urAi nrds. qf 2.'iDQO leTfers from people who hiite been either helped or made entlrelyswefl .fry our suggestions, anrtxttmy lire Miripte. If coffee disagrees,, «nd causes any of the ailments eommonkto some coffee users quit it and take on Postuin. If white bread, potatoes, rice and other stareh foods make trouble, quit and use Grape-Nuts food which Is largely predlgested and will dlce«t, nourish and strengthen, when other inHM of lood do not It’s just plain Did common sense. ‘There's a Reason” for Postum it nd Grape-Nuts. Postum Cereal Co.. Ltd.