Rensselaer Semi-Weekly Republican, Volume 39, Number 99, Rensselaer, Jasper County, 20 August 1907 — A Lesson in Advertising. [ARTICLE]

A Lesson in Advertising.

A soap millionaire and an actor manager were talking business. “I,” said the actor manager, “have discontinued the use of posh ers. ,My announcements appear in the newsapers exclusively. I have learned that those who don’t read the papers don’t go to the theater.” “You are wise,” said the soap millionaire. “And Ido like you. Long since I discarded every form #f advertisement save that <f the press, finding that they who didn’t read a paper had no use for soap.”Ex change.