Rensselaer Semi-Weekly Republican, Volume 39, Number 64, Rensselaer, Jasper County, 16 April 1907 — Page 7 Advertisements Column 3 [ADVERTISEMENT]

should quote in his advertisement should show the public that he is giving bargains; they should be prices that would compare favorably with the prices of the mail-order catalogues, and he should impress it upon the public that he not only shows them what they are buying before they pay forTt, but that the purchaser has no freight to pay, and does not have to wait an Interminable time for the goods he buys, as when ordering of the mail order houses. It is specific advertising that draws. The advertiser who describes in detail the goods he has to sell, and quotes the price he asks for it will j attract the favorable attention of the I public far more often than the one who deals only in generalities. It is this kind of advertising that pays. It is this kind-of advertising that is attracting the dollars from the smaller cities and towus and farms to the mailorder houses of the city. It is this kind of advertising that drew ?200,000,000 into the coffers of the Chicago mail-order houses alone last year, and it is this kind of advertising on the part of the local merchants that the mail-order houses fear more than any other one thing. K But, Mr. Merchant, whether your line be hardware, dry goods, groceries, clothing or other commodities, It is well to go further than your newspaper advertising, though this is the foundation of success. Go to the local printer and have him make you little catalogues of your own. They do not need to be large affairs, but small folders of four, eight or 16 pages. Put into these folders the descriptions and prices of the goods you are carrying, or leaders in the line. Be sure that the prices quoted are right, then put one of these into the hands of every customer; keep them circulating throughout the community, and make a practice of getting, out a new one every few weeks. You. Mr. Merchant, can make adver-

tising pay larger returns than the mail-order man secures; you can make it the mainstay of your business, and you can make it the means of killing the mail-order competition In your community. And when you do this do not begrudge the publisher the reasonable price he asks you for adequate space in his columns. He will give you better value than any other commodity you can buy. WRIGHT A. PATTERSON. NO THORNS IN HER PATH. Josephine Daskam Writes In Tribute of the Golden Rule. “I believe myself to be notably fortunate in my relations with my domestic employes. During a period of eight years, In which I have employed household labor in four widely different places, I have never once been addressed with intentional disrespect by any person in my employ,” says Josephine Daskam Bacon in the American Magazine. “I have never been left a day without my regular staff of employes, which has varied from one to five (that is to say, that I have never been left suddenly or without sufficient notice to supply the vacancy). ‘‘l have never had a satisfactory worker leave me except for what I considered a good reason (In the majority of cases an advantageous marriage). VI have never lost an unsatisfactory one except by my own dismissal. I have never to my knowledge, or even suspicion, suffered the loss of a penny's worth by theft, and my record for breakage is such that it produces utter incredulity. "In three cases out Of four I have had services willingly and frequently offered me along lines where it was not expected or requested. I have had extra money offered by me to offset extra work occasioned by sickness refused on the ground that at such times all the household expected to Bhare the trouble. “And as a climax I am able to state that once, at least, on my offering a raise In wages to express my appreciation of competent and devoted service I was met with the astounding suggestion that as my expenses were heavy at the time and likely to increase I had better pot consider it ”