Rensselaer Semi-Weekly Republican, Volume 37, Number 26, Rensselaer, Jasper County, 4 April 1905 — It Paid to Advertise. [ARTICLE]

It Paid to Advertise.

The most refractory among dumb beasts may sometimes be won by persistent kindness. It is also evident that the obstinate of the human species may be influenced by an assault of humor. Phil May, the English artist “of most dear memory,” had promised to do a colored design for the Christmas number of an illustrated weekly publication. The date fixed on for its delivery passed by, and no design had been forthcoming. Letters and telegrams were unanswered, and when a messenger was sent to May's house it appeared that he had gone to Paris without leaving any address. This, according to M. A. P., is what happened next: The publishers were at their wits’ end, but one of them, paying a day’s visit to Margate, was overjoyed to see May basking In the sunshine by the water. The publisher did not make himself known, but calmly ascertained where May was staying. Then lie hired six sandwich men to parade up and down before the artist's window, with boards bearing different legends. This was their tenor: “What about our Christmas cover?” “We are Waiting for that cover.” It was a delightful reminder, and in a few days the publishers received one of the most brilliant designs May had ever executed.