Rensselaer Semi-Weekly Republican, Volume 22, Number 76, Rensselaer, Jasper County, 11 June 1901 — DOUGLAS FACTORY [ARTICLE]

DOUGLAS FACTORY

TO BE ENLARGED BEFORE THE FIRST OF JULY. Will Make 6,000 Pair* Daily —Good Shoemaking and Extensive Advertising Caused It. s Advertising pays. W. L. Douglas is going to increase the capacity of his factory to 6,000 pairs of ■’ oes per day. The addition will be 100 feet deep. 40 feet wide and four stories high. This will add 16,000 square feet of space for manufacturing purposes. At the same time a new 400-horse power engine and an additional 150-horse power boiler will be installed. These additions to the power plant will afford adequate power for the present and another addition to the factory, which will no doubt be necessaryalater on. This will be welcome news to those interested in Brockton’s prosperity, as the addition to be made at once is of itself a good-sized factory. About $4,000 more per week will be paid out to shoemakers, which will go to increase the prosperity of the community at large. When the factory starts up the first of July it will be on an output of 500 dozen or 6,000 pairs of shoes per day, and the weekly pay roll, exclusive of office help, superintendent, foremen, etc., will be $22,000 per week. This of course does not represent the total pay roll, but merely the amount of money disbursed weekly to those actually engaged in making shoes. The Douglas salesmen on the road are Belling 25 per cent more goods than last season, and to take eare of this increased business the erection of the addition is made necessary. The increased sales is the direct result of good shoemaking and-extensive advertising. The advertising expenditure of Mr. Douglas is now larger than at any period of his business, and this is to be still further increased. —Brockton, Mass., Times.