Rensselaer Semi-Weekly Republican, Volume 21, Number 55, Rensselaer, Jasper County, 6 April 1900 — Benefits of Newspaper Advertising. [ARTICLE]

Benefits of Newspaper Advertising.

Frank Daniels made an experiment recently at Wallack’s Theater. Speaking of it, the comedian said: “Between the acts ushers distributed among the audience slips with a brief printed statement politely asking the recipient to indicate by a check mark in the list of variou sadvertislng forms employed which one had attracted him to the per-formance-newspapers, billboards, w indown lithographs or something else. The people seemed to take kindly to the idea and the response was most liberal. Eleven hundred slips were handed to the ushers, and of that number 991 had been attracted by the newspapers solely.”