Rensselaer Semi-Weekly Republican, Volume 20, Number 31, Rensselaer, Jasper County, 20 December 1898 — Strikes the Nail on the Head. [ARTICLE]

Strikes the Nail on the Head.

If there are three papers in a town, the strongest one is the least willing to cut its rates. The poorest paper is the most willing. But the leading papers are just those an advertiser should use. What he wants is value for his money, and the chances are that he would get better returns from the representative paper of a town, of large circulation and influence, at full rates, than he would from a struggling sheet of inferior grade, at half rate. —Printer’s Ink, New York, November 30.