Richmond Palladium (Daily), Volume 92, Number 123, 24 May 1922 — Page 12

PAGE TWELVE

THE RICHMOND PALLADIUM AND SUN-TELEGRAM, RICHMOND, IND., WEDNESDAY, MAY 24, 1922

EFFORTS WHICH BUSINESS MAKES TO GET INFORMATION ARE REVELATION TO PUBLIC

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i ' By FREDERICK J. HASKIX . WASHINGTON, May 25 The greatest single facility of business men In the making of money, is information, and the modern American business man has developed this facility more than any other in the -world. While the average citizen is reading his morning paper, h is inclined to think that ho is informing himself as fully concerning current affairs as is necessary to keep him abreast of events. An examination of the efforts which organized business makes to supple

ment these ordinary sources of Infor-i mat ion would prove a revelation. Every schoolboy has heard of the great Rothschild family. The foundation of its fortune was information in particular, one special bit of information. Napoleon was overrunning Europe. Nations trembled before his army and the British people were uneasy. A natural result was that British government bonds dropped to low figures in the money markets of the world. Then came lie epochal battle of Waterloo. Rothschild was at Brussels, near the battlefield. He arranged to obtain the earliest possible news of the battle. The moment he learned of Napoleon's defeat he set off post haste for London. Bad News Flies. In times of great national stress, i rumors of bad news fly more quickly 'than reports of good news. Before his arrival rumors had reached London that Napoleon again had proved victorious and that England was crushed. The bonds sank still lower. Rothschild ! bought them for a song. He had the I facts. . A day later, when the true reiport came officially, all England rejoiced and especially Rothschild, for his information had made him a rich man.

. That instance is romantic and spec-

, tacular, but there are others approachline it in American business today

j Recently a representative of one of i the largest cotton brokerage houses in

(the world was in Washington discuss- ' in a: with a government official meth

ods of obtaining certain information

on weather conditions which he deslr-

ed. He outlined what his existin

facilities were before proceeding on a

plan for the additional Information he wanted. After hearing the story, the

official said: Knows When It Thunders "We are told that not a sparrow

falls without Providence knowing

about it, and it

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seems tnai 11 nevei j ratfq

plantation in the Sudan, next fall. As conditions change the forecasts are revised and are always kept literally up to the hour. Its informalon is more

accurate than the estimate of planters I who are growing the cotton. Thej value of this information consists in the fact that the company knows, to a few bales, what the production prospects are and therefore what the price is likely to be. A day too much of sunlight in certain sections affects the price. If the company does not know about the sun or about the shower which succeeds it as quickly

as its competitors, it will get caught in the market and lose noney. Will Make Survey. Another interesting instance is this. Take a company manufacturing men's linen collars. It intends to put on an advertising campaign and send out salesmen in the states west of the Rocky mountains. That company will

obtain from the government depart

ments at Washington, and from other sources, precise information on the number of men in every community in the states where the campaign is to be made. It will find out how many of

4he men are from 20 to 25 years of

age, how many from 30 to 35 and so

on. The per capita wealth of these

men will be ascertained. The survey will show how many are lawyers, how many doctors, how many students in

short the whole territory will be

charted and tables worked out which

will show just how many sales ought

to be made.

Such a study is likely to be made as

a preliminary to any kind of a sale

It may be collars, or plows, or butter

churns or lead pencils. A big com

pany obtains exact information as a preliminary. This means that no time is lost in poor territory, nor too much effort wasted in a section which could not possibly absorb a large supply. Bankers maintain information organizations which compare favorably with some of the government's own Investigating staffs.- A great company making agricultural implements will want a loan of $5,000,000. Before making the loan the bank's information staff will find out, in minute detail and entirely independently of and unknown to the prospective borrower, every conceivable thing about its business. It will find out where the company gets its raw materials, if the supply is likely to hold out, and if the price is likely to go up or down. What a Bank Should Know

It will study the transportation

on that raw material. It will

mptcy. The bank that was not posted will lose a part or all of Its loan. Probably the earliest record of the use of quick Information by a big business man is that of Crassus, the Roman, and the richest man of his time. -Before Christ, fire departments in Rome were non-existent. If a house caught fire, buckets of water were cast on it, but usually with little effect. Now Crassus employed a staff of runners who patrolled Rome. As

soon as smoke was observed, they would dash to Crassus with the information. He would hasten to the house where the flames were making headway against the feeble attempts

to quench them. The owner woulu be

in despair because his home seemed

lost. Then Crassus would offer to

buy the burning structure. The owner, seeing nothing but loss, would sell cheaply. The instant the deal was closed Crassus would sound a signal

and his trained fire department would

appear and put out the fire. Crassus

would make the necessary repairs and remain the owner of the building. It is said that he owned half the houses

in Rome before his death, and he had bought each one of them when its value was lowest because of the imminence of its destruction.

LEGION TO PREPARE FOR MEMORIAL DAY

thunders anywnere in me unueu j study tne factory methods of the cornStates without your company knowing lpanV( and then examine tne market in about it." ' j which the company expects to sell its ; "It never thunders anywhere in the ( finlsne(J prodUct. (It may be that th world where cotton grows without my j investigation will necessitate sending company knowing about it within a j investigators to distant countries). In few hours," was the cotton man's re- short, the bank probably will know as ply, and it was literally true. ' much about the company's business i This and other great cotton broker- J before it makes or declines the loan age concerns receive weather reports ; as te company will know itself, three times a day from every part of j a coffee importer may want a loan the world where cotton Is grown, j from a big bank. The bank may dis-

Every shower, every change in tem ! cover that a revolt is brewing in the

Final preparations for tho Memo

rial day observance in which Harry Ray post No. 65 will take part under the direction of the Sons of Veterans' Memorial day executive committee, are to be completed at the regular meeting of the post to be held in the club rooms Wednesday evening. Reports on the Poppy day sale, to be held under the auspices of the Woman's auxiliary, and a report on the Sixth district convention at Greefield will be heard at the meeting. Carl Asbury, temporarily in charge of the American Legion baseball team, will make a report on the personnel of the team at this meeting. Reports on the progress of the horseshoe tournament will be mada by Clarence Englebert.

perature, every hour or sunlight is flashed .to its central office by cable, telegraph, telephone or radio. On the

distant country where the Importer's

supplies are bought. Consequently

!the loan will be declined. Circum

basis of this informatidn this company ! stances may be such that the coffee knows to the narrowest ascertainable j company never will know why it did

degree what the prospects are for cot

ton production in various parts of the world. The company knows today how much cotton will be produced in a given county in Mississippi or on a given

not get that loan. It will go to another bank, one which has not learned the value of information, and obtain the loan. The revolt comes, the importing company's property is destroyed, and it is plunged into bank-

Seek to Prove Charges Of Misconduct Frame-Up DALLAS, Tex., May 24. Continued examination and cross-examination of state and defense witnesses was in prospect at the third day of the trial of D. E. Soderman on a murder charge

in connection with the shooting of Jay Clay Powers, of a prominent family of Kentucky, April 18 in the lobby of the Waldorf hotel here. The state has presented three witnesses while the defense has presented five, including Mrs. Soderman, wife of the accused, who told a story of alleged seduction by Powers which was attacked under cross-examination tending to show Powers' attentions to have been merely those of courtesy

and the alleged misconduct story a

"frame-up." The defense said it could prove the alleged illicit relations of Powers and Mrs. Soderman to be bonifide by the collaboration of witnc-sses testimony. Both sides emphasized Soderman's having drank to excess, Jhe prosecution holding that he had been an habitual drinker and shot Powers because of alleged business altercations, while the defense maintained "Soderman drank because he believed somthing was wrong" in Powrs' attentions to his wife."

ANNOUNCE PERSONNEL OF CAST PRESENTING PAGEANT AT EARLHAM

The Earlham pageant, which will be a feature of the diamond jubilee cele

bration of the college, will - be presented Monday evening, June 5. The pageant, "In Quest of Freedom" was written by Dr. Walter C. Woodward.

The pageant will be given in episodes, the characters being represented by

Earlham students. The list of characters follows: IN QUEST OF FREEDOM Howard Monger is Herald. Prologue spoken by Neal Newlin. Episode I. In the Land of Bondage , Colonel and Mrs. Beverly Winston. Louis Wildman, Ruth Kirk. A Garden Party. O. Davies. Mildred Hill, Lawrence

Dale. Elsie Hadley. Russell Hadley, Alvin Alexander, Louise Hiatt, Park Kirk. Hoover Children. Margaret Grant, Francis and Junior Hole. v Samuel Hoover. Stanley Prevo. David Cox, Charles Blackburn. Levi Hunt, Newlin Mills. Anna Hoover, Alice Forsythe. John Hoover, Vernon Hinshaw. Betty Winston, Ruth Day. Negro Mammy. Flora Bishop.

Episode II. On Freedom's Soil Settlement in Whitewater Valley. George Holman, Robert Kellum. Mrs. Holman, Jeannette Wilson. John Hoover, Vernon Hinshaw. Betty Winston, Ruth Day.

Episode III. The Founding of Earlham

College j Freedom. Margaret Nicholson. I Justice, Mary Coffin.

Peace, Evelyn DeLong. Hope, Mildred DeLong. Faith, Mabel Andrews. Courage, Ruth Foulke. Self Sacrifice. Mary Reed. Love, Agnes Sellers. George Fox, Stanley Wissler. Margaret Fell, Margaret Timberlake. William Penn, Howard Hall. Robert Barclay, Gordon Bowles. -John Woolman, John Elliott. Stephen Grellet, Loren Caldwell. Lucretia Mott. Lydia Forsythe. John Bright, R. Sipe. Joseph John Gurney, Aubrey Stanley. Elizabeth Fry, Mabel Quigg. Elijah Coffin, Paul Lichtenfels. Lewis Estis, Leslie Pennington. Huldah Hoag, Jane McEwen. Episode IV. Earlham, Elizabeth Thomas.

William. Richard Taylor. Albert, Harvey Hinshaw. Elizabeth Ann, Olive Charles. Richard, J. Marshall. Caroline, Glenna Morris. President Board of Trustees, Harry Prevo. Joseph Moore, Leslie Shaffer. Deborah Jones, Rebecca Borden. " Episode V. Developing a Gift, Ionian and Phoenix. Schools in Self-Expression (1897). Earlham, Elizabeth Thomas. Freedom, Margaret Nicholson. President Ionian, Edwin Teale. Secretary Phoenix, Mary Windle. Members Ionian and Phoenix at Annual Phoenix and Ionian Public. Episode VI. For Faith and Freedom (1917). Newsboys shouting, "Extra! Extra! War Declared!" Earlham Man, Joseph Borden. Earlham, Elizabeth Thomas. Freedom, Margaret Nicholson. Drum beat, March of soldiers. American Friends' Service Commit

tee. Episode Vll. Fulfillment and Promise. The Jubilee Observance, 1922. Youth and Hope appear. Freedom, Margaret Nicholson. Earlham, Margaret Nicholson. Children of Earlham in a throng. Alma Mater

Postal rates in Portugal have been

increased since May last to eight times the former rate.

FARMERS WARNED OF CHINCH MENACE Warning to be on the outlook against chinch bug infestation was issued from the county office by the agricultural agent, J. L. Dolan, Tuesday. An examination of fields in all parts of the county has been conducted by Mr. Dolan between May 15 and May 20, and showed bugs in practically every field visited, he states, though in many cases there were so few as to be negligible. Infestation is worst in fields near the badly infested spots of last year, in some cases as many as eight or ten adults to the linear foot being found on the wheat row. These bugs will lay from 150 to 200 eggs apiece, says the county agent's statement, many have laid their eggs by this time, and newly hatched bugs may be looked for about

the middle of June. A heavy dashing rain at that time will kill the young bugs, but failing that, large numbers of the bugs may be expected. The bugs, if weather allows them to mature, will feed on wheat or other small grain fields until they ripen, migrating to corn as small grain dries or is harvested. Mr. Dolan advises all farmers in the county to familiarize themselves with the appearance and habits of the chinch bug, and to learn the methods

of comhaftine- them ro that theT will

be prepared in case infestation is

severe.

505 Persons of School .... Age In Center Township Report on the Center township school enumeration, now on file at the office of the county superintendent, shows that there is a total of 505 persons between the ages of 6 and 21 years in the township. Of this number 422 are' attending school and 83 are employed regularly.

JAPS RATIFY PACT (By Associated Press) SAN FRANCISCO, May 24. The Shantung agreement between Japan and China, negotiated at the Washington conference has been ratified by Japan, according to advices received here by Japanese consul general S. Yada from the Tokio Japanese forp!?n office. Ratification was recommended by the Japanese privy council lueeung on May 20.

What Mother Would Not Pay 30c. For a Tin Full of Comfort for Her Baby?

5ifftCS Comfort Powder

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Do not let your little ones suffer tortures from Skin Rashes, Irritation, Chafing and the discomfort of wet diapers when Sykes Comfort Powder is guaranteed to heal and protect baby's delicate skin from the agony of all such irritation and soreness.' Nurses call it " A Healing Wonder," and urge mothers to use it regularly after baby's bath. For chafing of fleshy people or use after shaving it has no equal. Sykes Comfort Powder contains healing,

antiseptic and disinfecting ingredients not contained in any other powder, therefore do not accept any substitute. At leading Drue and Dept. stores. Tin Box 30c Lars Glass Jar with Puff 60c THE COMFORT POWDER CO. . . . Boston, Mass.

Everyday Ad-Ventures Thoughts of an Unused Touring Car "It certainly is lonely in this garage. I get out only about once every two weeks, and ' sometimes not that often. The family ha3 grown mighty cold and distant to me; they don't even look pleasant when they start out for a ride with me. , "I can remember the day, not so long ago, either, when they were crazy to be running around with me all the time. I don't know what the difference in me is; I fell just as spry as I did two years ago. "When they do take me out, I hear a lot of talk about new cars, asaqi jo anios no Jjonjs raaas jfaqj, flashy models that pass me on the road. They've even started calling me 'this old bus!" Can you imagine how that makes me feel? "Here comes my owner now with some other man. He's looking at me admiringly. Says I'm a great little car. Wonder what's up? This other man seems to think I'm all right, too. "Why, he's going to buy me! And from what I gather, my owner's been wanting to sell me for quite a while, but yesterday he thought of advertising me in The Palladiums' automobile columns. There is speed for you! And, maybe I won't be glad to belong to somebody who'll appreciate me" (Copyngnt 1922)

1 . - Merru Children - . 1

Healtnu Motker

erru Children

Happy Home TO maintain a happy home the housewife must keep in good health. Her duties are many and various, and it seems as if every other member of the family depended very much on her. " Where is my hat?" cries the boy. " What did you do with my coat? " asks the daughter. " I can't find any handkerchiefs," yells the husband. The housewife is usually the advisor and general manager of the family. v Lydia E. Pinkham's Vegetable Compound helps women to maintain a happy home by keeping them in good health.

Larwill, Ind. "My back was so bad 'I could not do'my washing. I was always tired out and had no ambiticn, was nervous and dizzy and everything seemed to worry me and I had awful pains in my right side. I felt badly about four vears and could not do my work as it sfiould have been done. I saw Lrdia E. Pinkham's Vegetable Compound advertised so much and it did so many people good that I began to take it myself. I am feeling fine now and everyone tells me that they never saw me looking eo well. I live on a farm, do all my work, and have three little girls to take care of. I am recommending this medicine to my friends and know it Will help them." Mrs. Herbert Long, R. R. No. 3, Box 7, Larwill, Ind.

Cincinnati, O. "I suffered for a year with nervous troubles and irregularities before I took Lydia E. Pinkham's Vegetable Compound. My back pained all the time and I was unfit for housework. I was worn out if I cooked a meal, and was unable to do my washing. My girl friends and my sister told Hie if I would take- your Vegetable Compound and Liver Pills I would be relieved. After taking the first bottle I felt better, so kept on taking the Vegetable Compound and now I am the ' mother of a 19 months old boy. Ha is fat and healthy and I am sure I could never have carried him if it had not been for your Vegetable Compound." Mrs. Christ. Petroff, 313 W. Liberty Street, Cincinnati, O.

Thousands of women owe their health to

moemnie

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y

offipoun

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LYDIA E.PINKHAM MEDICINE CO. LYNN, MASS.

l f ' Clip the wings of your flying dollars

DID you ever hear that the eagles printed on your dollar bills are there to make the money fly away faster? But you can learn today how to clip the wings of some of your flying dollars. Do you say "give me a quart of oil"? That certainly makes dollars fly. 9put of every 10 "quarts of oil'' bought at random are mere gasoline by-products. They are the after-thoughts of gasoline refiners, and made from the residue of crude petroleum from which all possible gasoline has been extracted. If you want to clip the wings of these flying dollars, ask instead for the correct grade of Gargoyle Mobiloil. Gargoyle Mobiloil is a specialty a specialized lubricating oil carefully refined from crude oil specially chosen for its lubricating value. Lubrication is the first thought in every step of the manufacture of Gargoyle Mobiloil. Here is another way to clip the wings of flying dollars. Stop mistaking cheap price per gallon for cheap operating cost per mile. The two don't go together! Gargoyle Mobiloil frequently lasts 25 to 50 longer than oils which cost only a few cents less per gallon. Remember that. It will clip off the wings of your flying dollars. As you drive today, look near the dealer's door for the white sign that carries the red Gargoyle and the words "Gargoyle Mobiloil." Stop there. Ask for a 5-gallon can of Gargoyle Mobiloil. It will give you the greater economy which you have a right to expect this year from your lubricating oil.

JFOR the transmission and differential of your car use Gargoyle Mobiloil "C" or as specified in the Chart.

Mobiloil. Make the chart your guide

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JJ

Mobiioa 'ffi jjP

VACUUM O IL C O M PANY

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