Richmond Palladium (Daily), Volume 46, Number 309, 9 November 1921 — Page 7

THE RICHMOND PALLADIUM AND SUN-TELEGRAM, RICHMOND, IND., WEDNESDAY, NOV. 9, 1921.

PAGE SEVEN

Get-Rich-Quick Bubbles That Have Burst By HARLEY MATTHEWS THE BLOOD THE "LEECHES" DREW

How to keep the bubble from bursting; was the Leech's real problem. The longer they could make it float and swell before their victim's eyes, the more blood they drew. And when they could do it no longer by inspiring: hope, they did it with fear. The blowing of it was easy. They gave the first puff, muttered a few magic words, and people's imagination did the rest On its shining sides they pictured all their desires. And so pleasant was the contemplation of it, that only at the very last would they suffer it to be pricked. The grand offices of Baxter and company, too, only existed in people's imagination. They beheld a substantial looking building in Wall street, New York, with messengers hurrying to and from it, and telegraph wires connected with all the business headquarters of the country. First of all, they would see this advertisement: "$10 to $10,000 invested In stocks makes fortunes every month. Book sent free explaining everything. Address Baxter and company, bankers, 17 Wall Street." Who does not desire a fortune and all that it will bring? But for a person to possess a desire, he must first have imagination. And all that Baxter and company sought to do was to make it work and keep working. In the year 1S80 the firm consisted

of two men, Richard Baxter and James Brown. The latter was only a young man, but Mr. Brown was well on in years. Instead of the office the public believed they inhabited, they occupied two dingy rooms in Wall street, opposite New street There, closed in by partitions, they sat in the gloom, plotting like two fairy godmothers to give people beautiful dreams. "Please send me the books your advertisement refers to," people would request through the mails, and back would come the magic words that set the bubble swelling words almost as unintelligible as the incantation of an

old-time sorcerer, yet as powerful over the imagination of the credulous. "Safe investments," they added. "By the aid of this pamphlet of ours all may have an equal chance of reaping a golden harvest. Men of small means may do a large business in the stock market, without incurring the usual risks, and yet succeed in a short time in makine a fortune."

And what was to make all this!

possible was the word "privilege." "The 'privilege' system of calls, spreads or straddles, as these contracts are called," the circular went on, "is fast gaining in favor, and is destined to be the plan followed by all prudent operators." ; Baxter & Company, Bankers, established since 1850, it was estimated, would set the magic spell of "priv

ilege" working, on receipt of a remittance up to any amount. Who, desisting riches, would not take a "privilege" on the New York

Stock Exchange, where, to quote the! words of Baxter & Company: "All money gravitates, and from that seething whirlpool are thrown up the greatest fortunes?" On receipt of the remittance, Baxter & Company, would send the seeker of riches a letter to say that they had invested the money as he desired. But they were not satisfied with what they got, and that was why they were called "The Leeches." "We have a 25 share 'spread,' they went on, " which must show a large profit. We shall hold the contract for your reply with another remittance," and they would state the amount. In many cases, the fortune hunter would send the money by return mail. If not, Baxter & Company would try another way of getting it out of him. In reply to his remonstrance, they would reply: "We have made a mistake. We were referring to the contracts of another person. The investment we made for you has given the flue return of $780, which with the original amount, we have reinvested in another promising 'privilege.' We had to take it in a large block, however, and this leaves you in our debt to $162." Naturally, the investor would object to this, declaring that the reinvestment had been made without his authority. "We regret the stand vou take," would be the reply. "Nevertheless, unless the balance you owe is paid, all will be lost. If you cannot

send it all, remit part. Then, with hope leaving, fear comes along to keep the bubble from

bursting. Lest he should lose all, as! intimated, he sends the $162. Back comes Baxter & Co.'s acknowledg-j

ment. "We are holding your contract and we hope soon to report another good profit." And hope comes smiling in again to blow the bubble bigger. In a week he gets a letter, saying that Baxter & Co., have reinvested all again, and he is in debt to .l-em for another $120. If he remonstrates, he is told that there is no immediate hurry for the money, but to send it when he can. Fear again is with him, and, to save all, he sends what he can. If he hints at being near the last of his capital, he gets a telegram: "It is absolutely necessary that the balance be paid by tomorrow, so do not fail to remit on time." Despair is now his companion. But he sees the bubble still before his

eyes. Baxter & Co., have told him that he is entitled to over $6,000. In his anguish he can see it waiting for him to collect, but he cannot raise the necessary money for Baxter & Co. to release it. The bubble keeps dwindling, until, no. remittances coming, Baxter & Co. pricks it before his eyes. They send him a statement showing how, through his neglect, all has been lost. "Do not be discouraged," they say. '"When you have funds to spare, take another 'privilege.' " All sorts of people were enchanted by that magic word of Baxter & Co.'s. A clergyman sent them, in alternate hope and fear, over $270. A man in New Orleans sent them all he had, and to save that, borrowed from a fripnrl

more money, which the magicians seI cured. I In New York, at that time, there

were no less than 9 companies of

"Leeches." One, Simpson & Co. had over 300.000 names on its books, and made a clear profit of $1,000 a day. j But Baxter & Co. was the largest of them all. So many people they en-: chanted, it was said, that their profits amounted to $15,000 a week. At any rate, after a short time of bubble-, blowing Mr. Baxter felt called upon' to take a trip to Europe. He left with $700,000 worth of government bonds in his valise. I And, you may be sure, his art of wizardry was not so complete, that he j could persuade Mr. Brown to forego: his share.

fin

WEEKS TO MEET FORD WASHINGTON, Nov. 9 Arrangements have been completed for a conference between Henry Ford and Secretary of War Weeks to be held here Nov. 18, with respect to the Detroit manufacturer's offer for the Muscle Shoals (Ala.) nitrate plant and power project.

1.000

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POSTUM comes in two forms: INSTANT POSTUM (in tins) made instantly in ths cup by the addition of boiling water. POSTUM CEREAL (in packages of larger bulk, for those who prefer to make the drink while the meal is being prepared) made by boiling for 20 minutes. Sold by all grocers.

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LIFE owes us all something if we've proJ tected our investment. Many of us try to go on collecting from life without protecting our investment. And we can't. And there's trouble and disappointment. What's become of those mornings when it vvas great to be alive, and every sense thrilled to the inspiration of health and energy and ambition? It was easy to collect from life then. Is it so easy now? Probably life is just the same and it's ourselves that have changed. Let's think: Have we protected our investment? Health was the big thing. Sound body and nerves eat well, sleep well, play well, work well. That was the life. What's become of it? What is becoming of it now? Protecting or neglecting? It's very important to know and in time. What about coffee and tea day after day? Let's look at the facts: Caffeine in coffee and thein in tea are drugs well-known drugs with a well-known effect. Useful, perhaps, when a doctor prescribes them They whip up the nerves. That may be all right sometimes. But it may be all wrong all the time. In a great many cases it is all wrong; disturbing to health, as your doctor can tell you robbing nights of sleep and days of efficiency, harming digestion, bringing headaches and high blood pressure laying the grounds for serious trouble. And the fact that the harm comes slowly and may not be noticed for a long time is all the more reason why it pays to be on guard why it does not pay to take the risk.

Really, then, can you collect what's coming to you from life the zest, the accomplishment, the "feel" and enjoyment and trifle with your investment in health ?. There's no sacrifice in safety from coffee and tea dangers not a bit. Postum furnishes the way. Postum is a pure cereal beverage, rich, comforting and satisfying, deep brown in color, with a coffee-like tang and a flavor which makes you say, "How good it tastes !" Don't think you will miss anything when you change from coffee or tea to Postum. You gain! Ask the Postum users. They know. And they're mighty free to tell you. Postum has been serving human need fcr a quarter of a century. It has been a worldwide table-drink these many years the number of its users growing daily. Postum is sold and served wherever good food and drink are sold and served. And Postum is the mealtime beverage of folks who have decided to come up and keep up where they belong purposeful, wide-awake, healthy and happy folks who believe it's better to be safe than sorry particularly when it's more pleasant and agreeable being safe. If you don't happen to be a Postum user yet, wouldn't it be better for you to be out on the sunrise road, going up and keeping up, and staying away from the shadows where so many have found trouble and discouragement? We can't ask life to be fair with us, you know unless we're fair with ourselves. And daily drugging of the nervous system is not being fair with ourselves especially when we know the facts as so many physicians have pointed them out.

And it's worth as much to keep health as it is to get it back

Order Postum from your grocer today. Enjoy its satisfying flavor. Keep to Postum instead of coffee or tea for ten days and learn the difference in "feel." Let the members of the family share the delights of Postum as a

hot mealtime beverage and remember, there's no danger-line around Postum for the children, as there is around ceffee or tea. There's no harm in Postum for anybody.

"There's a Reason" for P0STXJ

Postum Cereal Company, Inc., Battle Creek, Michigan iiiiiiiiii

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