Richmond Palladium (Daily), Volume 46, Number 204, 8 July 1921 — Page 11

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emi-Annual Money-Saving Event

There's an Eagle on the American dollar, not an Ostrich. The Eagle is a fighter the Ostrich is a quitter. It is th'e screaming, fighting spirit of the eagle on the American dollar today that is demanding a bigger dollar's worth. The store that goes ahead this year has got to forego all thoughts of handsome profits. To make big profits now at the expense of a partly idle populace is a crime that this 26-year-old institution will not commit. Nor is such procedure necessary. By decreasing the profit and increasing the volume the wise merchant loses nothing. Rather does he g?.in; both in friends and money. We believe that the people of Richmond and vicinity, especially at this time, will support us in this worthy effort, even beyond our expectations. For, verily, they will profit thereby. At the opening of this sale, and from then on, our entire organization will have but one thought in mind: to make this the greatest JULY SALE in our history, through lower prices, better service, and guaranteed merchandise.

Second Floor

CLOAK AND SUIT DEPARTMENT

Second Floor

We have decided to make the final cut of what is left in Coats, Suits, Dresses, Waists, Skirts, Raincoats, and Children's Coats. Not a garment held back: all reduced some J4, some 1 -3, some as much as Yl

Suits Seventy to select from; all this season's latest models; every size; Serges and Tricotines. Mostly Navy Blue and Black. Take your choice at just onehalf price. FORMER PRICE $I500 to $8s00 NOW $7.50 to $42.50

Coats For LADIES. MISSES and JUNIORS Our entire line, arranged in five groups; any model or material you might want; all the newest and latest models. None held back. LOT Is SAJfcS.."p..wSI1.48 LOT 2 SAJ?cSce"P.," $16.48 LOT 3i $23.48 LOT 4s $29.48 lotss jaSfcSS." $36.48 SPECIAL- 42 Coats from our regular line: 8, formerly $ 9.9S to $17.50, choice, S 4.98 IS, formerly $22.50 to $29.9S, choice, S 7.48 9, formerly $27.50 'to $29.98, choice, S 9.98 7, formerly $32.50 to $57.50, choice, S 14.98

Dresses All Silk, Serge, Tricotine and Crepe Dresses will show a marked reduction; some 1-4 off, some 1-3 off, others at 1-2 price. All the newest and latest models, in any color you may wish. WashDresses All Organdies, Voiles, Swisses, Ginghams, will show a reduction Ya an( some Yl including goods received last week. None held back, all reduced.

BLOUSES Entire line M and off. See the special val- SWEATERS All reduced. Ladies. Misses' and Children's, KIMONO APRONS Special values; all colors and sizes, GINGHAMS See the three special lots to select from, ues at $3.98. You will find Blouses in this line that sold including Fibre Silk, All-Silk, and Wool. All V. off. at $1.00, $1.58, $1.79. One lot, 2S inch, 30c value! choice, 16 2-3c; one lot, 32 inch, at $9.00 each. See the Voile and Organdie Blouses, hand- CHILDREN'S DRESSES Entire line, sizes 2 to 14 years, CHILDREN'S COATS 2 to 11 years, at off. All colors. 50c and 63c Valuf,e cnoice' 25c; one lot 32 inch' 75c valuemade, all off. at off. Gingham and Percale. KIMONOS-A11 at off. New line just received in Silk choice, 40c yaard. DRESS SKIRTS Will all show a reduction of V4 and , PETTICOATS Messaline, Jersey, Taffeta, Gingham and and Cotton Crepe. Prices range from $1.50 to $15.00 each. VOILES All Dress Voiles reduced. See the special lots including Wash Skirts and Sport Skirts. Heatherbloom; plain and 'fancy; all reduced. See the spe- MADRAS SHIRTING 36 inches wide; all the new stripes; at 39c' 49c 79c and 98c' RAIN COATS Ladies', Misses' and Children's, all reduced. cial lots at 79c, $1.79, $2.79. any color; 50c values, choice, per yard, 25c ORGANDIES All the new colors. Special at 79c, and 9Sc

ifiiiluiHiiliniiiliilluiiiiiimininiimiuinnitiimHiiiinitniiinimiiie 5 I NO PHONE ORDERS j SPECIALS J 1 O. N. T. Sewing Thread I All numbers in stock. Sale Price, 6 spools, 39c f 1 Mavis Talcum Limit two I cans. Sale Price, 19c I Palm Olive Soap Limit 1 1 three bars. 3 bars, 19c 1 O. N. T. Crochet Cotton I Limit three balls. I Salo Price, 3 for 29c 1 Unicum Hair Nets All I shades; limit 6 nets. 1 Sale Price, 6 for 59c 1 1 Ivory Soap Limit 3 bars. 1 Sale Price, 3 for 19c 1 I Hot Water Bottle Pull I quart 6ize; non-leakable I stopper. Sale Price, 89c I Vacuum Bottle Keeps 1 contents either hot or I cold. Sale Price, $1.79 1 Sylvan Talcum Limit 2 I cans. Sale Price, 13c QUANTITIES LIMITED f riuimiiiuitiiiniiitiiiumiMiutiiiiiuiiiniumiitntiuiiiiittiHiuiiiiir3

DOMESTIC BARGAINS for JULY CLEARANCE

MUSLINS HOPE. MUSLIN Full pieces; genuine Hope brand; limit 20 yards. No phone orders. July Sale, 122c Bleached Muslin 500 yards, 10 to 20 yard lengths; better than Hope. July Sale, 15c DAISY. ")?:our c,hoice HILL I tnese our wel1 FRUIT f known brands of LONSDALE J Mejhed Muslin. - July Sale, 18c. CAMBRIC MUSLIN For fine sewing none better; limit 10 yards. July Sale, 13c BROWN MUSLIN Good, firm quality; easily bleached; fine for all purposes. July Sale, Sy3c BROWN MUSLIN Just 500 yards, sheeting weight; very special value. . July Sale, 13c CHEESE CLOTH Yard wide; bleached; fine soft finish for all uses. Sale, 72c

SHEETINGS 500 Yards 81-inch, seamless; bleached or unbleached; limit 10 yards. July Sale, 37c

PEPPERELL 8- 4, 72 inch. 9- 4, 81 inch. 10-4, 90 inch.

SHEETINGS July Sale, 48c July Sale, 50c July Sale, 52c

CANTON FLANNEL 10 pieces bleached Canton; good weight; soft fleece. Sale, 15c and 19c FEATHER TICKINGS Choice of two widths guaranteed to hold feathers.

32 inch. 36 inch.

July Sale, 27c July Sale, 30c

PILLOW TUBING Standard goods, in the three best widths,: 36 inch, 40 inch, 42 inch. July Sale, 35c PERCALES 100 Pieces 36-inch percales; in light or dark colors; all of the new patterns; last year's price was 35c yd. Sale, 19c

GINGHAMS Standard goods; in all size checks and colors. Sale, 15c CHEVIOT SHIRTING 28-inch Full line of checks and stripes. July Sale, 15c INDIAN HEAD Soft or linen finish; full yard wide; price a year ago was 45c. July Sale, 25c SHEETS Cheapest they have been in years; good, firm muslin ; seamless, wide deep hem ; torn perfectly straight, the two best sizes. 72x90, seamless July Sale $1.00 81x90, seamless July Sale $1.19 PILLOW CASES 50 Dozen To match sheets quoted above. Better buy all you need at this exceptional price. July Sale, 25c

COMFORT COTTON 3-lb Rolls Open up in one piece, size 72x90; regular $1.00 value. July Sale, 69c QUILT COTTON Fine Quality; soft, clean and white; regularly a 30c value. July Sale, 19c TABLE DAMASKS 59c YARD 5 pieces Mercerized Damask; good patterns ; 58 inch width. 89c YARD 7 pieces 64 inch Mercerized Damask, very special; beautiful patterns. $1.19 YARD 4 .pieces, finest quality, 70-inch, mercerized; the patterns are wonderful. $1.69 YARD 3 pieces, 70 inch. Union Linen Damask, back to pre-war prices. $3.19 YAR.D 3 pieces, 70 inch, all-linen Damask; best we have had in years.

TOWELINGS 500 YARDS Stevens linen weft Crash; regularly a good 25e value. July Sale, 18c 10 PIECES Stevens all-linen Towelings, either bleached or unbleached. July Sale, 23c TURKISH TOWELS 50 DOZEN Very special value, and won't last long, good weight and size. July Sale, 15c FANCY BORDERS Compare these with what you paid 50c for last year. Colors pink and blue. July Sale, 25c EXTRA SPECIAL LOT OF. BATH TOWELS Bath Towels Look at tho size, 20x44 inch, double thread; very special. July Sale, 35c Bath Towels Best value in our stock; double thread; very large and very heavy Sale, 43c Wash Coths Fifty dozen; just for fun, plain or fancy; good size. July Sale, 5c

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I QUANTITIES LIMITED I SPECIALS I I Double Mesh Hair Nets 1 1 Large size; all colors; I limit three nets. I Sale Price 3 for 39c I 1 Stationery 100 boxes ; 1 I odds and ends; 24 sheets. I Sale Price, 10c 1 1 Bob White Toilet Papei 1 I Large, 4-oz. rolls; limit 10 I I rolls. Sale, 10 for 39c 1 Dolls 12-in. Dressed Doll, I with wig, shoes and hat; 1 I just 100 left Sale, $1.00 1 1 Odd Machine Thread 1 I Black only, in Nos. 50, 60, 1 1 70, and 80; 200-yard spooL 1 I Sale Price, 5 spools, 10c 1 Boston Bags 12-in.; fine I for shopping; waterproof; 1 I solid bottom; very spe- 1 I ciaL Sale Price, 29c 1 I Shoe Cleaner For white, 1 I grey or brown shoes; regI ular 25c value. Sale, 5c 1 I NO PHONE ORDERS Till nu 1 mint 1 mrui up no inmoiunn 1 nmm i mui mmnuum mum t

Hosiery and Underwear

79c Ladies Silk Hose; long silk boot; in all shades and sizes; special value. July Sale, 79c 59c Limited quantity, ladies' fibre silk hose; thes hades, white and grey; most sizes July Sale, 59c 35c Ladies' lisle hose ;tha colors, white, grey, brown and black; a real value. July Sale, 35c CHILDREN'S SOX My, how they have sold! There's a reason: we have the goods. Plain colors, novelties; in all sizes and all qualities. July Sale, 25c, 35c, 50c LADIES' KNIT UNION SUITS Choice of three styles: cuff knee, shell knee, closed crotch; a very special value. July Sale, 59c CHILDREN'S UNION SUITS Fine gauze, low neck, no sleeves; knee length; sizes 2 to 12 years. July Sale, 79c MEN'S UNJON SUITS Fine rib; white gauze; short sleeve; ankle length; sizes 36 to 46. Sale, $1.25 LADIES' MUSLIN GOWNS In white or flesh color; lace or embroidery trimmed; made from fine quality muslin. July Sale, $1.00 ENVELOPE CHEMISE A wonderful assortment, all beautifully trimmed in flesh or white. $1.00

MUSLIN UNDERWEAR Cannot take space to go into detail. The goods and prices' will speak for themselves if you will look them over. Corset Covers, 79c to $1.50. Envelope Chemise, $1.00 to $4.50 Gowns, $1.00 to $5.50. Skirts, $1.25 to $5.50. Bloomers, $1.00 to $3.00. CORSETS We mention just one of the many special values. Summer Corset, made of fine net; medium bust; long hip; just the thing for this hot weather; sizes from 20 to 30. July Sale, $1.25 BRASSIERES Every style and material represented; open front or back; white or flesh; sizes 32 to 50. See the special values offered. July Sale, 35c, 50c, 75c MEN'S SHIRTS $1.00 More Shirts! good quality cambric; all the new patterns; cut full and large; sizes 14 to 18. These were selling $2.00 a year ago. July Sale, $1.00 69c Men's Work Shirts; heavy striped cheviot; well made; full size; very speciaL July Sale, 69c $1.19 Men's Night Shirts; good firm musin; nicely trimmed; sizes 15 to 19. July Sale, $1.19

RIBBONS 100 Pieces Wide ribbons, in plain or fancies, for hair bows, sashes, girdles; worth up to 65c. 'July Sale, 39c One Lot of better wide ribbon; all new patterns; some plain, others fancy; regular values worth up to $1.00. Sale, 59c 50 Pieces Not many in this lot, but each piec worth double what we are asking for them; all sorts, and all kinds. July Sale, 79c GLOVE CLEARANCE 120 Pairs Ladies' 2-clasp Silk Gloves; double finger tips; white only; all sizes. July Sale, 59c Kayser's Eifel and Ivanhoe These wellknown brands in 2-clasp Silk Gloves, in every size and every color; $1.50 values. July Sale, $1.19 Long Silk Gloves Better not put it off, because we have only a limited quantity; 16-button length, In white and pongee only. July Sale, $1.69

BAGS AND PURSES $1.95 The greatest sale of Silk Bags we have ever offered. Mirror fitted, some with double frames, fancy linings; up to $7.00 values. July Sale, $1.95 $2.95 Our entire line of $3.00 to $5.00 values in Leather Bags and Purses; all the new novelty shades and leathers are here. July Sale, $2.95 $1.00 Just a limited line of Purses and Bags that formerly sold up to $2.00; all sorts and kinds. July Sale, $1.00 METAL BAG FRAMES All the new shapes and styles; round, oval, and square, all to go at half price. July Sale, 50c, 75c, $1.00 FANCY NECKLACES Just about 50 in the lot, that formerly sold from $1.00 to $3.00 and now they go, during July Sale, 50c

SPECIAL SHOWING

We wish we could tell you just what we are doing In Laces. We want to call your attention to two special lots. 10c Yard No less than 100 pieces, from the narrow Vals up to the 4-inch Cluny. and Torchon. In many cases these goods sold at double and triple the prices we are asking.

OF FINE LACES 25c Yard This lot includes trimming laces in bands, edges and galloons; all widths, including our regular values worth up to $1.00. July Sale, 25c STATIONERY 112 boxes; 48 sheets; in assorted tints, blue, pink, white, and buff; with envelopes to match. July Sale, 43c

COMPOSITION IVORY Just think, our stock has been filled in and . is complete in every detail, including Mirrors, Combs, Brushes, Trays, Bottles, ,Puff Boxes, Hair Receivers, and all the small pieces. We offer these during July Sale, at J4 Off

Silk Goods Reduced

SILK TRICOLETTE Yard wide, heavy knitted silk for blouses, skirts and dresses; all shades. July Sale, $1.79 CREPE DE CHINE A beautiful finished cloth in twenty of the best light and dark shades. Sale, $1.79 NOVELTY FOULARDS 40-inch, all-silk novelty foulards; plenty of Navy Blue, Browns, Blacks. July Sale, $1.69 SILK SHIRTINGS 20 pieces novelty stripe shirtings, in the multicolored stripes. July Sale, 89c SATIN CHARMEUSE 40 inch, all-silk, bright satin finish; all of the wanted shades. Sale, $2.69

SATIN MESSALINE Yard wide, all-silk; full line of shades. Juy Sale, $1.79 SILK PONGEE Moa popular hot weather silk in our line; all-silk, natural color; sun and tub proof. July Sale, 69c, 9Sc WASH SATIN 36-Inch, all-silk; the shades are Ivory, Flesh, Pink, Sky, Turquoise. Nile. July Sale, $1.93 SPORT SILKS Our entire line of high grade Novelty Sport Silks in plaids and stripes, including Malinson's and Migel's; up to $9 values in this lot. July Sale, $5.98

Wool Goods Reduced

$2.00 45-inch all - wool French Serges, in the three wanted shades, Navy, Brown and Black. $2.25 40-inch, all-wool Ottoman In two shades. Navy and Brown. 98c 36-in., Navy Blue Wool Serge, fine for school wear.

$3.00 54-in.. all wool, Navq Blue. Tricotine, for suits, skirts, coats. $1 36-in. Fancy Plaids, . for children's wear; beautiful combinations. $4.00 54-in Novelty Wool Skirtings in Plaids, Checks and Stripes, former values up to $7.00.

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