Richmond Palladium (Daily), Volume 45, Number 287, 13 October 1920 — Page 2

PAGE TWO

THE RICHMOND PALLADIUM AND SUN-TELEGRAM, RICHMOND, IND., WEDNESDAY, OCT. . 13, 1920.

NEWCASTLE BARBECUE PROVES GREAT EVENT IN COUNTY HISTORY NEWCASTLE. Ind., Oct. 13 Business men were the guests of the Henry County Farmers" Federation at a district rally and barbecue held at the fair ground here Tuesday. Every store in Newcastle, Spiceland and several other towns were closed during the day. Three of the principal factories here also were closed for the event, and the employes took part in the big parade that was one of the day's features. The city was in gala attire for the event and from early morning uctil the start of the big parade all roads

leading into the city were jammea with traffic. The fanners took fried chickens and pies to the fair ground. In addition to the thousands of fried chickens twenty-five hind quarters ot beef were barbecued. Big Parade Is Feature. The parade was one of the largest ever held here. The townships of Henry county displayed keen delegation rivalry. Three bands and merchants and business men of the city headed the parade. At the fair ground a general gettogether meeting was held, the farmers and their guests seeking a closer community relationship. George A. Elliott, mayor of Newcastle, welcomed the farmers and visitors to the city, and Earl Crawford, of Milton, chairman of the district Farmers' Federation, responded. The principal address of the afternoon was made by S. L. Strivings, of New York, vicepresident of the American Farm Bureau Federation, the farmers national organization. He discussed farm problems, showing how they affect the business man, and pleaded for a closer cooperation between the two interests. Children in "Clean-Up Brigade." The serving of the big dinner started at 11:30 oclock. Shortly after noon the "clean-up brigade" of 2.000 school children arrived and the farmer hosts had nothing to take bacfc home. The event was so successful that officers of the Farmers' Federation have started plans for another rally next year.

BUSINESS METHOD TALKS Short Talks Prepared by Merchandising Dept. of The Richmond Palladium

Indiana Brevities

HARTFORD CITY Decline in flour prices causod the price of bread to fall one cent a pound here. LAFAYETT Instant death was met by Charles Ruffing, 25 years old, when he fell from a scafTold in a lumber yard. Ho fell only eight feet, but his head struck a spike, tearing a hole in his skull. SOUTH BEND Members of the Democratic county committee here, are opposing the proposition to place

How to Write An Advertisement. It is said that fifty per cent of the millions of dollars spent each year in advertising in the country is wasted because of the poor way in which the advertisements are written! Study this yourself. Don't some advertisements strike the nail right on the head for -you? Some advertisements could be put in a page in every newspaper and magazine in the country and yet not have effect. Why? Because they are not advertisements. In writing an advertisement ;ou must first remember that you must get attention. . Yours is not the first advertisement on the page. Only a small percentage of the readers of a publication go through the advertisements and give them the close attention they do the reading matter. By unique layout, unusual picture or attention-attracting headline' you must pull the eye to your advertisement. You must then arouse interest not

amused Interest but a genuine interest in the message of an advertisement By the very enthusiasm and sincerity about your product you convince, then persuade, then move to action. Sounds easy, doesn't it, to write an advertisement. All right, you try to write one and you will find why the advertising writing profession is one of the most remunerative in the country. Of course, some-advertisements don't include all the steps -outlined

above but that is the skeleton of a perfect advertisement, ju6t as introduction, climax and denoument make up a short story. Make your advertisement Attract attention. Arouse interest. Convince. Persuade. One must not nnlv kw th nil of advertising writing and be able to write clear, simpte, couuatt t,u0,.au, but one must know the merchandise Itself if forceful copy is produced.

FORMER HARVARD GRID STAR HOPES TO BE GOVERNOR

a voting machine in every ward, as they stato they are afraid the machines will be tampered with. The plan was suggested by Fred C. Klein, St. Joseph county Republican chairman. NEWCASTLE It is estimated that a crowd of 15,000 attended the Sixth district barbecue and rally given under the auspices of the Henry County Farmers' Federation. Twenty-four hind quarters of beef, and thousands of fried chickens were consumed. S. L. Strivings, vice-president of Ina American Farmers' Federation, of Cas tile, N. x"., was the principal speaker. LAFAYETTE Fourth place was taken by the Purdue university dairy cattle fudging team, in the collegiate judging contest at the national dairy show at Chicago, according to a leport just received here. There wero 21 entrants.

catur counties will be held at Waldron Wednesday. A business meeting will be held in the afternoon and the Greensburg lodge will give the degree work In the evening.

REBEKAH LODGES TO MEfrT ' SHELBYV1LLE. Ind.. Oct. 13. The semi-annual district meeting of the Rebekah lodges of Rush, Shelby and De-

BOYS' SUITS Large selection to choose from, priced $10.00 to $18.50

MANUFACTURER TO WED EVANSVlLLE, Ind.. Oct. 13 The approaching "marriage of William H. McCurdy. president of the Herciles Buggy company of this city, member of the staff of Governor James P. Goodrich and prominent local Republican, and Mrs. Lillian DeLlpton of Chicago was announced today. The marriage will take place in January. Before coming to Evansville Mr. McCurdy was engaged In the manufacturing business in Cincinnati, O.

America lent France $3,000,000,000 during the war and France owes 36.000,000,000 francs, according to the present rate of exchange.

Hood's Sarsaparill 3 Makes Food Taste Good

Creates an appetite, aids digestion, purifies the blood, and thus relieves scrofula, catarrh, the pains and aches of rheumatism and gives strength to the whole system. Nearly 50 years' phenomenal sales tell the story of the great merit and success of Hood's Sarsaparilla. It is just the medicine you need now. Hood's Pills help fine cathartic.

Hun WW ami FJfluw

N 1910 there were approximately 400 thousand cars in the United States.

To operate these cars there was available a gasoline production of 750 million gallons, or, approximately, 1875 gallons per car. In 1919 there were more than 7 million cars and trucks operating in the United States. To supply these engines there was available, according to Bureau of Mines Report, 3 billion, 957 million gallons of gasoline, or, approximately, 565 gallons per car. In neither case has consideration been given to the demand of tractors, stationary gas engines, or the gasoline required by the arts and industries. Nor have we considered the large volume of this product shipped abroad annually. i The above figures are presented so that you may visualize one of the problems the petroleum industry has been called upon to solve in the past decade. In 1910 the Standard Oil Company (Indiana) marketed about 20 percent of the gasoline output in the United States, or approximately 150 million gallons. In 1919 this Company sold about 640 million gallons of gasoline, or about 17 percent of the total for that year. It has been the task of the 7 men who manage the affairs of the Standard Oil Company (Indiana) for the 5124 stockholders, not one of whom owns as much as 10 percent of the total, to expand the organization not only to keep pace with, but to keep ahead of the extraordinary and persistent demand for gasoline. How well they -have succeeded is illustrated clearly by the fact that in the 10-year period above mentioned, the Standard Oil Company (Indiana) has taken a leading part in increasing gasoline production 440 percent, while crude oil production increased only 94 percent. i Standard Oil Company (Indiaid) 910 S. Michigan Ave., Chicago. 111.

X ft

Everett i. Lake. Everett J. Lake of Hartford, Conn., former lieutenant jrovernor of his Btate.'is the Republican candidate for froverncr there this falL He (rained fame in athletics as a halfback at Harvard.

Catalonia Undertakes

An Extensive Exposition Scheduled to Open 1924 (By Associated Press) BARCELONA. Oct. 13. Catalonia has undertaken to present to the world's approval one of the most extensive and comprehensive expositions ever held, and although it is not to

open until 1924, the preparations al

ready are far advanced. Under the supervision of General Rubio, an engineer officer recently retired from the Spanish army, the slopes of Monjulch are being transformed from an arid waste into an artistically laid out garden In the center of which the exposition buildings are being constructed. The official title of the exposition is to be the International Exposition of Electrical Industries and the General Spanish Exposition. The ground allotted by the government for the purposes of the exposition is 270 acres in extent, and if necessary 220 acres will be added, this depending on the amount of space asked for by exhibitors. Up to the present arrangements have been made for the erection of buildings covering a space of 2.200,000 square feet, and the architects have

finished the plans and begun the erection of the chief pavilions. One of the features of the exposition is to be the Palace of Light, where will be shown the most recent inventions from all parts of the world In connection with electric lighting. Other pavilions are to be devoted to exhibits of electrically propelled implements for agriculture and Industry. In the exclusively Spanish department a great display is to be made of

the progress of Spain in industry, commerce, science, art and social life, while the South American republics are each to have a pavilion of their own.

SICK WOMAN MARRIED IN BED

COLUMBUS, Ind., Oct. 13. While Mrs. Maggie Mugge was lying criti

cally ill in a bed at her home in this

city Monday she was married to Walter D. Sutherlin by the Rev. William Hobson of the Jaekson Street Chris

tian church. A few moments before the ceremony was performed County Clerk Charles G. Hunter and his deputy, E. S. Carter, called at the bride' home and issued a marriage license to the couple. . '

Sure (Relief

6 Bell-ans Hot .water Sure Relief

E LIL-ANS FOR INDIGESTION

Clem Thistlethwaite'a, Richmond, mo.

I i i n urn a man marries n

e wants Good

HEN A MAN MARRIES

vavVMUijr u MW M9 watUAf w UlUiU

for a few years. My! how it warms his heart and makes him happily contented to find a steaming cup of all-satisfying Battleship Coffee making his every meal better and more appetizing! Ask your grocer. Coffee The Perfect Drink The Canby, Ach & Canby Co Dayton, Ohio

Eson Tonic Syrup is an Iron Tonic in the form of a Palatable Syrup, and being free from Nux-vomica or other Poisonous Drugs, it can be given to the Babe, the Child, the Mother or Grandmother with perfect safety. More easily digested and assimilated than iron pills or iron tablets. Ask your druggist for GROVE'S IRON TONIC SYRUP. Look for the signature of E. W. Grove on the package. Price 75c.

ere

You Must Not Miss

Prices way down at Romey's and all rugs included. Here are three examples from a large selection

New Tapestry Rugs Size 0x12, regular $47.50

n6w

$35-60

Extra Quality 9x12 Tapestry Rugs Regular $59.00 values -now $44.00

Axminster and Velvet Rugs $S5.0Q values, 9x12 sizes -now $63.75

Select Your Rugs in These Last Days of Our Removal Sale and SAVE MONEY

Extra Special 18x36 Fibre Rugs 69c

Extra Special Inducements

-in-

AI1 Departments For Ten More Days To Avoid Moving a Bis Part of Our Immense Stock

Save $7.50 on every Hoosier Cabinet Easy terms.

We are doing our part to make your dollar buy what It would in pre-war days.

OUR REMOVAL SALE CONTINUES 10 MORE DAYS