Richmond Palladium (Daily), Volume 45, Number 112, 22 March 1920 — Page 10

PAGE TEN

THE RICHMOND PALLADIUM AND SUN-TELEGRAM, MONDAY, MARCH 22, 1920.

III 1(11 III Js. Yrff-WWA Tf lli I, I 'II I

The designers of men's clothes seem to haye recorered from their debauch of extreme ornamentation In the styling of men's clothes. The reaction has set in. Last Spring was the first after the close of the war the first opportunity that designers had had for two. years to exercise their designing originality unencumbered by the restrictions of the Government Economy Board which enforced decrees of strict simplicity in fashioning. It was natural when the ban had been lifted and all restraint removed that the designers should burst forth with renewed vigor to show the novelty ideas which they had stored away during the simplicity period. This condition resulted In a riot of fanciful conceptions each designer vieing with ' his brother to launch a more extreme or unique conception many times regardless of good taste or the tendencies for American ideas for distinctive refinement.

Young men wore these styleB simp

ly because they seemed to be the

vogue but accepted them with a no

ticeable reluctance, and, as the year progressed, there was an obvious recession to the less ornate designs. Designers are quick to sense the acceptance or rejection of their ideas and men's styles cannot be forced to the degree that is possible with women's modes, so that this Spring you will note a new aspect In the fashioning that is more in accord with refined American tastes. Of course, younger men will always lean toward some novelty Ideas such as will evidence distinctiveness In grooming in contrast to the regulation styles of the older men and due recognition is accorded to them In Spring modes. This, however, will be expressed more in the cut of the garment, than In decorative treatment. Lines of modelling that lend youthful trimness and dash to the figure and emphasize physical development of the athlete, is the keynote of the Spring styles. Full-chested coats with English shoulders, high line waists, slightly longer skirts to the coat and a more perceptible flare, are the outstanding features of the young men's models.

You'll see a gradual retirement of belted effects and not nearly so many pleated and panel effects as were shown in last Spring or last Fall lines. These novelty details, however, will appear again in the mid-summer models of outing suits so as to carry out the sport features of mid-summer clothes, but for early Spring, the modelling will be more quiet and yet withal, dashing, distinctive, and of a Bwagger sprightliness. "Vests are largely of the collarless, tingle-breasted sort, with hardly an; ornamentation pleats and pocket buttons are few. Trousers continue to be narrow and trim in cut and those without cuffs are more popular than the turn-up sort. In the lounge suits, some pleats, yokes and panels are shown, but for the most part, what novelty details are

presented will be mostly indicated in button treatments on pockets and

cuffs. There are no particular lines of pat

terns prescribed as most fashionable, but small effects will be more noted

than the larger plaids. Narrow

trlnos- rlnh checks, small mixtures.

small overplaids and lrldescents will be most popular.

The fabrics cover a wide range or

ohftlce. Flannels are tremendously

popular In rich dark tones and some

light shades. Tnese are lor tne most

part, in dark blues, darlc greens, purples, myrtles, various shades of browns, and gray, olive greens and tans, with pin stripes, pencil stripes and chalk stripes, also two-tone effects.

Gabardines, too, are well placed in the Spring modes and these are shown in Uffht color tones, and iridescent.

Tweeds, serges, cheviots and cassi-

meres are profusely shown m tne young men's suits and in the styles for older men. close sheared worsted, and hard finish worsteds predominate, A great many double-breasted suit are shown. The mid-summer suits will be largely in the sport models described in a foregoing paragraph. These are In light weight flannels. ,nnirnl worsteds, noveltv weaves.

In.i i MAliatM hAmaQnnnii.

1 mill Dcttturs, iiuuo, . 1 crashes and rich pongee. Shantung and habitual silks.

"Society Brand" and "Kuppenfaeimer95 Clothes for Men

at RICHMOND'S SIXTH ANNUAL

HOW

f MARCH 24 and 25 JM fi ' 1

MEN'S EASTER CLOTHESMost men want new Clqthes for Easter but they have a hard time deciding just what to get and for that very reason many men have come to depend upon this Store to make their choice for them. If you have never enjoyed this service, come here now and find out for yourself how convenient it is. Of course, we do not tell them what to buy, but we have selected from the country's foremost lines the best Suits, Hats and Furnishings offered and then we arranged them here for quick and convenient selection. We would like to show you the new SOCIETY BRAND and KUPPENHEIMER SUITS today. Will you spare a short time to see them There will be no insistence that you buy just because you came to look.

BOYS' EASTER CLOTHESA place that every real Boy likes to come, for he knows that the Togs he gets from here have a snap and style just like Dad's clothes. And this is a trait that you should cultivate for a well-dressed boy, one' who takes pride in being well dressed, is the boy who will develop into the better man of tomorrow. Here are Easter Clothes of exceptional worth ready for your choice. Don't fail to see the values we are offering in Suits with extra trousers.

MEN'S and BOYS' FURNISHINGS His Easter outfit will not be complete without one of our Hats, Ties, Shirts, Hose, etc. Our prices will please.

Afo&T JEVim V VMiJW C or Met anc &SS

RICHMOND HEADQUARTERS For the World Famous SOCIETY BRAND and KUPPENHEIMER Clothes. See these before buying. -