Richmond Palladium (Daily), Volume 45, Number 40, 29 December 1919 — Page 5

THE RICHMOND PALLADIUM AND SUN-TELEGRAM. MONDAY, DEC. 29, 1919.

PAGE FTVC

Portland Boos

"The Label

Its

Insures

HOOD Good"

W. H. HOOD Founder of the ."House of Hood

4

J. A. (Ab.) HOOD Manager of the "House of Hood" OFFICE AND SALES 6rCE

. . Portland Personnel: Salesmen

W. E. Smith Portland

E.

I. Davis Ohio

Russell Bergman Indiana and Ohio Willis Leigh Indiana and Ohio L. S. Weidman ' Muncie J. D. Reiter Indiana

Portland Office: Personnel R. S. Wood Sales Manager R. D. Strock Buyer C. E. Stephenson Credit Man C. W. Circle House Salesman Virgie Polin Head Bookkeeper Nell Craig Accounting Dept.

Richmond Personnel: " Salesmen W. E. lieorge Indiana John Oeslager Ohio and Indiana C. O. Howell Ohio ,J. L. Houser Ohio W. L. Patterson Indiana Harry Bentlage Richmond Frank Altenschulte Richmond

Richmond Office: Personnel 0. H. Gable. Manager and Buyer C. S. Bishop - Sales Manager E. A. Arbaugh Credit Man Julia Cook Accounting Dept. - Harley George ' House Salesman Eva Lichtenfela Accounting Dept.

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What a Label or Trade-Mark on Food Products Means to Me, the Grocer, and to You, the Consumer

TT TT OU know there has been a revolution in 00 VT tnc method of handling food products, of J conducting the grocery business. The 'grab-bag' methods have almost entirely disappeared. Pure Food and Honest Advertising Laws together with higher ideals on the part of the food merchant have put the grocery business on a much higher plane. "Yet, even though the food you now eat is packed in clean sanitary, trade-marked or labelled packages, and notwithstanding the high requirements of the law, the contents of such packages are, to a great extent, dependent on the honesty and fair-mindedness of the firm whose name is on the label. HOOD LABEL GUARANTEES QUALITY. "Happening to be in Portland recently, I dropped in to see my old friend, 'Ab' Hood. I have bought many thousand dollars' worth of groceries from The W. H. Hood Company, but I had never been 'behind the scenes,' so to speak. 'Ab' got right down to brass tacks and after he had finished I knew, as I had never known before, just what the 'Hood' label stands for. "He saw I was enthusiastic. Getting our heads together we decided that since I was so impressed with 'The House of Hood,' having handled their goods for thirty-some years, it was certain that, if other grocers knew the Hood policy as I do, they would be equally enthusiastic, so X wrote this story. "Whether you have ever thought of it in just that way, a wholesale grocery is an essential, vitally ne.cessary food distributing agency, but not a manufacturer ur a grower. The producer who actually grows fool stuffs disposes of his crop's to the food packer the canner, who, with his specialized equipment and scientific knowledge, puts into containers the various vegetables, fruits, etc., that the consumer buys under the label of the wholesale grocer. "This brings us to the point the quality of the food inside the can. You can't ask your grocer to cut into the cans beforeyou buy corn, peas, beans, peaches, etc., like he would plug a watermelon to see if it was ripe You have nothing to guide you but the reputation of the concern whose name is on the package. For my part, as a grocer, I have ajways taken PJood quality for granted.

MAINTAINING THE "HOOD" REPUTATION "I wish you could have seen the twinkle in 'Ab Hood's eyes when we got on the subject of quality. His answer sums up the Hood policy Any food product, vegetables, fruits, cereals or what not, must be up to the Hood standard of quality before the Hood label is put on the package. The food itself must be of the very best quality. - "It must be said, too, for W. H. Hood, founder of the W. H. Hood Company, that the policy on which the business was built-remains unchanged since "The House of Hood" was established in 1875. No one knows better than "Ab" Hood himself that it pays to uphold this tradition. "Quality is a word that often stands merely for an ideal. With the W. H. Hood Company it is so interwoven and abided by that it is actually a reality a business religion. There they live and practice it faithfully, conscientiously. You'll never hear the Hood organization say that so and so is the best we could get this year. They never apologize : they don't believe in it. You can be sure that any food bearing the Hood name is the maximum of quality, otherwise, the Hood label would not be on it. "Some years ago, labels didn't mean much either to the grocer or to the consumer. Generally they were just pretty pictures. In fact, not many labelled g-oods were sold then. You took what was given you without question, hoping that when you opened the can the food would be alright." At best you couldji't be very sure of it. "If you have been using Hood products, you will require no further reasons for continuing to do so. And should I, by chance, be your grocer, you have undoubtedly noticed how I always express my faith in Hood products by taking a little extra time to tell you why they are. better and represent the most value for your money. It pays me to do it. When I recommend Hood products and you find them all I claim for them, you have confidence in me and I have earned your good wijl. "Make it your habit to ask for Hood product?. Remember the label the pretty, black-haired girl with the cunning pink hood. That is a profitable suggestion from an experienced grocer who knows."

Remember "The Label Hbbd Insures It's Good"

The W. H. Portland, Indiana.

HOOD Co. , Richmond, Indiana.