Richmond Palladium (Daily), Volume 45, Number 19, 2 December 1919 — Page 3

THE RICHMOND PALLADIUM AND SUN-TELEGRAM. TUESDAY, DEC. 2, 1919.

reEeved

Plans for expanding the plant to meet the tremendous increase in demand have been fully matured and are under way astonishing increases are assured within the next few months.

The value of the Victor Talking Ma chine Company's output for October was the greatest in its history. The unprecedented shortage of Victrolas will therefore soon be relieved. During the war practically 909& of the 36,000,000 Victor investment was devoted to war work. This was responsible for the almost total disappearance of Victrolas from the market. The armistice was signed in November, 1918, but it was not until March, 1919, that the Victor Company could clear its plant of war orders. And as it requires at least four months to manufacture Victrolas in the way the Victor Company manufactures them and in the way they should be manufactured, the rapidity of our recovery to normal output will be appreciated by all who know about manufacturing. The Victor Company is the only talking machine company in the United States which has a complete plant for the manufacture of complete talking machines. All others are operated more or less by a system of contract construction the fabricating system. Years ago the Victor Company found it necessary to erect a large plant of its own in order to maintain its own standard of quality VICTOR QUALITY

Op-35

DMT Sirt

KAV V DEPARTMENT WAaaworoN

.23 April. Xi.

Tha erk earrlad on during tha war by tha Havy Dapartasant la developing anttaubBarina davlcaa and quipping vassal for antl-aubnarlna aparatlono had an Important af fact la restricting anaay subnarln. operations. Thla result wee aada poaalbla by the apian dldi assistance and eo-operatlen of tha many distinguished scientists, engineer a, and business aaa aha vara In ana way ar aaathar associated with tha Spaelal Board an Aati-Sutaaarlne Deviate, ehioh had baan appoiatod t tha Oapartaant to auparvlaa work of thla natura. Tha Navy Oapartaant wlahaa to axpraaa It a appraelatloa af tha valuabla aaalatanca randarad by you In thla connsotioa. Tary truly yours.

Acting Saeratary af tha Kavy.

'Qdrlog . Johnson, Tresldeat, Victor Talking Machine Co., Can dan. N. 1.

As this plant happened to be exactly what the Government required to produce bombing hydro-aeroplanes and other submarine detecting devices, the Victor plant was -chosen for the place of honor and sacrifice, while our less fortunate or less competent competitors were ignored and allowed to continue. This is the true story, the cause of the shortage in Victrolas, which our competitors have not been slow to take advantage of. Many of our exclusive dealers stood by their convictions, while some have not arid

have put in competing lines which In many J instances are inferior. This was their privilege, but we wish to point out that the advertisements which are appearing announcing several lines of "standard" talking machines are misleading. There can never be several standards. The shortage of Victrolas and the lure of greater profits has induced the endorsement of inferior goods. The Victor Company is the original manufacturer of the Victrola and holds .all the original patents. In the last twenty-three years the Victor Company has originated all the startling improvements in the type of talking machine which it manufactures. Other manufacturers have simply followed, manufacturing instruments which are largely imitative. The Victor Company is the only com" pany in the United States fully equipped t make standard talking machines of thr gramophone type the Victrola is a gramophone not a phonograph. There is only one standard talking machine and that is the VICTROLA. There can be but one standard in any line, and the Victor Company produces the standard in talking machines.

NOTE By reason of the abovfe circumstances it is important that prospective customers visit a store where Victor goods are given fair presentation.

Victor Talking MacHitie Co,,

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