Richmond Palladium (Daily), Volume 45, Number 16, 28 November 1919 — Page 17

IP!

ills

3

i

HE RICHMOND PALLADIUM AND " SUN-TELEGRAM, FRIDAY, NOV. 28, 1919. PAGE SEVENTEEN

4.

Jewelry and the First Christmas Nearly two thousand years ago custom established Christmas as the anniversary date for the giving of JEWELRY as a gift and during all these years the custom has grown until today a majority of the people give JEWELRY in one form or another as their token of love and thoughtfulness on Christ nas. There are still many who are not aware that, to be proper, the Christmas gift should be JEWELRY. Fashion and custom have so decreed for lo these many .years. This Christmas will see more appropriate gift-giving than for many years for it is truly a Yuletide for general rejoicing and happiness. When JEWELRY is the gift chosen, both the giver and receiver of a well selected piece of jewelry invariably has the satisfaction of knowing they have given or received the proper gift. Since time began JEWELRY has been considered the most appropriate gift for all occasions. The Jewelers of Richmond offer their patrons the very best advantages in the purchase of JEWELRY and the purchaser will profit by buying JEWELRY AT A JEWELRY STORE. The purchase of a diamond, watch or other jewelry is important and only those who make a study of the business and are experts in judging values can serve you to the best advantage. It is often necessary that you place full reliance upon the merchant's knowledge as to the selection to be made and such advice can only be accurate in a store where the utmost care is given to every detail of the business. Richmond Jewelers offer their patrons the choicest creations of the most dependable manufacturers. No matter if your gift is to be inexpensive, they can supply you with many choice pieces of JEWELRY at moderate prices. The high price craze, which seems so prevalent in nearly all classes of merchandise, has affected comparatively few articles in the jewelry business. Consequently, your dollar will go farther if you make this a "JEWELRY CHRISTMAS."

O tv

ssr.

1