Richmond Palladium (Daily), Volume 44, Number 223, 1 July 1919 — Page 9

.1 THE RICHMOND PAlXAPOTI AND 5UN-.TELEGRAM, TUESDAY, JULY 1, 1919.

PAGE NINE

CLOTHING WILL BE HIGHER THIS FALL SANBORN

Steady Advance in Almost All Lines When Will Break Come? BY WILLIAM R. SANBORN

Has there really been an orgy of

clothes buying; a burning fever to spend money for dress, millinery and

accessories and an overwhelming desire to get all-togged-up, regardless of price, since the day the armistice was signed and the tension and self denial of years relaxed? Unquestionably so, especially in all the larger cities, and in certain opuk ent circles. Should you doubt this statement ask the merchant princes who conduct the large retail stores. Ask the buyers for the great department stores, from New York and Boston, to Seattle and San Francisco. It is the same story everywhere. Business has been the best ever and profIts were never better. In the larger and more fashionable emporiums, catering to the city automobile trade, formerly "the carriage trade" in the palmy days of peace, prosperity and lower prices, the watchword has been, "get it while the getting Is good." No man who knows the trutb will attempt denial of this fact, as it applies at

least to the ultra-fashionable shops. And be It further noted that: The more constant the advance in price, the more eager the rich buyers. It has become fashionable to tilt prices, from so much per hour for labor, to so much per suit, or garment, or per yard of fabric. Surely, it's a mad world, my masters; and it is high time commercial sanity was restored.

But of that there isn't even an inkling in manufacturing or commercial circles. Some Reasons Why. In a few Drier interviews with a number of our local merchants -one outstanding fact was emphasized: There is an apparent scarcity of goods in all fabric lines, from the woven cloth to the finished garments; both in men and women's apparel. No New York manufacturer of Women's Wear has so far visited Richmond to show samples of his fall lines, although one or two Cleveland houses have been represented here once this season, and have promised a return trip. In ordinary times fifty or more clothing and womens wear concerns would have long since solicited the orders of Richmond merchants. Not so this summer. If one wants to be sure of getting a goodly share of the merchandise his trade will probably demand, he must away to the market centers, and then take his chances on the quantities obtainable and also as to date of delivery. Manufacturers and jobbers were never before In such independent positions. How long ij this condition to last? No one can tell. But the peak of prices must finally be xeached.. At the moment the tendency is still to mark goods up, with scarcely an exception, starting with the raw material, from

cotton to wool and silk. On this foun

dation the prices go pyramiding up until the consumer scales the summit. Buyers Have No Picnic

If you are of the opinion that the

man who goes east to buy is simply having an enjoyable outing, you are far wide of the mark. There never has been a time when it was harder to buy desirable goods, in any line carried by a dry goods or department store; from little things for tiny tots

to the paost expensive fabrics, garments, aod fur. Nor was there ever a time when- so much care and study

was needed in buying. Large buyers la New YorK City, those in. dally and most, inornate, touch with merchandise ing conditions are beginning to ask: "Will the publlo pay the price?" Among both city and country buyera you, will find some who talk pessimistically; not as to a legitimate and even broad demand at a reasonable price,' but as to how far consumers will follow this ever-moving upward trend? And this question is vital. When will we all consent to wear what

we have rather than to buy new at what we may consider unfair prices?

There can be no question but a great

many merchants are asking this question, mentally and seriously, every time they go to market, or look over a salesman's sample line.

The department stores which cater to the masses in New York have noted anxiously the sudden drop in business and are asking If the people are becoming filled up this early in the season, or has the high cost of living prevented the planping for long summer vacations and the buying of the usual vacation and outing lines of wearables and sundries? Is the income tax having an effect on trade, finally? These are the questions the biggest buyers are. now asking. Prices StH! Advancing On being asked what, if anything, showed a downward price tendency a Main street merchant said: "Nothing! Everything offered for fall trade is costing U3 more than last fall. Nor i? there any certainty of how soon our orders will be filled, or how great a percentage of our purchases will be finally shipped." And he was not alone in this; every man talked to con

firmed his statement.

And what was said in Richmond this morning is being said all over America, by merchants ' similarly placed. Conservative men are buying cautiously. But not all are conservative. Some consider that consumers who have the money will buy at any price level and they are placing orders, regardless.

Still others, who are sure their orders will be scaled down by way of division 6o that the other fellow may get something, are buying heavily, so as to at least get all the goods their trade will

call for.

Come Easy, Go Easy Many people who have made a lot

pf money at war work or in war trades have been spending it freely. But the

war is over, and that opportunity is gone. Taking the country over this has been a very large class of free spenders. With lessened incomes they are doubtless scanning the outgo much closer; but their spending has had a general effect upon demand and prices, for a long time. It will be remembered that we recently told of a strike in the needle trades, and of the demands of the workers in womens' ready-to-wear

lines. That strike was ended by large wage concessions and a reduction of time to 44 hours per week. It is conceeded that the men and women in the needle trades are the best paid work people in the United States, which means in the world. Consider, if you please, one dollar per hour for working button holes, regardless of the number worked, or none at all, if the boss hasn't tho work for you to do, for "piece work" has been abolished.The scale- runs from $20 per week to $50, and mighty few draw less than $35 weekly. Doesn't this explain the cost of filmy fabrics, and of the cloaks and suits of more substantial material? Need Time to Spend Money. In spite of the liberal advances in

wages to mill operatives, there is still a scarcity of yarns, and woolens. This is also true as to silk fabrics, and so far as figures are obtainable raw silk has not been so high since the days when the Pharoahs revelled in multicolored silks and fine linens. If you were to visit the carpet mills of Phil-

WIFE OF SENATOR RE-ENTERS SOCU1V LIFE IN CAPITAL

Mrs. Truman II. Newberry. Mrs. Truman H. Newberry, wife of the newly elected senator from Michigan, recently accompanied her husband to Washington. This will oe Mrs. Newberry's second entrance into the social circles of the capital. When her husband was secretary of the navy during the Roosevelt administration Mrs. Newberry was very popular in the diplomatic cir-:les.

Well, the skilled operatives have

been making so much money that they adjalt. tbat tbey.bave to, take time off to spend it and enjoy life a bit. Joking? No indeed,; we were never more serious it is the solemn

truth. Ask the carpet buyer for any store. That this condition will indefinitely continue is out of the question.

Manufacture m this line was c&ecKea for lack of wool during the final two

years of the war, and by government restriction ; but those who worked were mighty well paid and should naturally have a surplus, albeit wages are now higher than ever in this industry. . All Line Affected What has been said as to marketing conditions may be accepted in the very broadest sense. From handkerchiefs, gloves and hosiery to the filmy creations which delight the hearts of women, everything is higher in some degree, than even sixty days ago. When it comes to garments made of sterner stuff. th cost is still higher.

And this also applies, of course, to everything in men's wear. And, bless your heart, there's shoes! These are worth a chapter which however will not be written today, but must wait a more convenient opportunity. But like all the rest they are not only going up, but have already advanced from

month to month, for fall delivery. As to advances and percentages, these are hard to define. They range from five to twenty-five per cent., depending on both scarcity and demand. Many firms are already oversold and will not contract for any delivery at any time until their order books are cleared, or conditions become more normal. The two great new chain store combinations have had an effect upon the garment trades, as previously indicated in these columns. Briefly stated, we are facing entirely new trade conditions, and are sail

ing an uncharted commercial' sea. It is the same, even worse, in Europe.

John Bull Is, however, getting into action. He proposes to cut the price of

textiles in order to soothe the national unrest as to the cost of dressing. He will, most likely, compel woolen and worsted mills to devote 60 percent of

their machinery to the manufacture of standard cloths; solely to bring down the price of clothing for winter wear.

WITH THOSE IN ARMY AND NAVY

This, column.: containing news of Richmond and Wayne county eoldiers and sailors, will appear dally la the Palladium. Contributions will be welcomed.

Word has been received by Mr. and Mrs. H. E. Stein that their son. Everett H. Stein, has landed at New York and is now at Camp Mills. Corporal Stein, who has been avereeas almost a year, is a motor mechanic in the air service.

Whitewater Presbytery Considers Home Work

Spiritual welfare and larger church

going opportunities ior the 7,000 or 8,000 people of the southern Newcastle manufacturing district were consid

ered at a meeting of the home mission

committee of the Whitewater Presby-.

tery held at the Severin hotel in In-.

dianaDolis Monday afternoon. The

Rev. E. E. Davis and Arthur Smith, of

Richmond, are both members of this

conference. Smith was unable to at tend the conference.

Sergeant Ray M. Swisher, son of Mr. and Mrs. Martin Swisher, of 1019 South A street, is on his way home

from abroad on the steamship "Ameri

ca," according to word received by

his parents- Sergeant Swisher has been in the A. E. F. University of

Beaume, in France for several weeks He sailed on June 15th.

Frank Schmeddinghoff, who is sta

tioned at a base hospital in New York,

is spending a short furlough in Rich mond.

George Sampson has returned to

the Great Lakes training station after

a furlough here.

adalphia today, you would wonder at the number of idle spindles, in the

face of a very great demand for car

pets. And why these idle spindles?

"BAYER CROSS" ON GENUINE ASPIRIN

"Bayer Tablets of Aspirin" to be

eenulne must be- marked with the

safety "Bayer Cross." Always buy an

unbroken Bayer package which con

tains proper directions to safely re. lieve Headache, Toothache, Earache.

Neuralgia, Colds and pain. Handy

tin boxes of 12 tablets cost but a few

bents at drug stores larger packages

also. ( Aspirin is the trad mark of Tiayer Manufacture of Monoaceticaciiester of Salicylicacld. Adv.

JOYFUL EATING Unless your food is digested without the aftermath of painful acidity, the joy is taken out of both eating

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Lazy Life During Hot Months Causes Lazy Liver

T no other time is the girl so constant a companion of hex

mother as when she is emerging into womanhood. There am

so many questions to ask; so much she needs to know.

And school is over. Hers is now a lazy, inactive, carefree life. No wonder she is not always as lively tad as well as she should be at her age. Let the mother inquire if the bowels are functioning properly, for there lies the basis of good and poor health. It will usually be found that a laxative is needed, and cone will give safer and quicker relief than Dr. Caldwell's Syrup Pepsin which is )uzt

combination of simple laxauVa herbs with pepsin. Taken tonight, k acts freely and pleasantly in the moroing. The head is again cUar. the body light. There is renewed inlaeal in Lie. A dose of Syrup Pepsin bow and then is almost a necessity for cweryon in hot weather. A bottle can bo bought at any drug store for 50c and $1, the latter being the family size, or a free uial bottle can be had by ending your address to Dr. W. B. Caldwell. 480 Washington St, Motmcello, 11L

Dp Caldweujs? T"fc -

JVMp J xV Cool in summer by the sea, -

Aak for the Booklet You Want"California for the Tourist "Yosemlte National Park" "Swquola-. Gen. Great Na tional Park"

The glorious out-of-doors beckons you, every day. You may auto on thousands of miles of smooth boulevards. f You may camp in lovely Yoscrnite, or where the Big Tree groves are, or alongside some ice-cold mountain brook. You may climb the snowy slopes of Mt. Whitney or Mt. Shasta. You may bathe in the blue Pacificwhere the surf rolls in, or in quiet waters. Go io Caliiornict this summer and set for yourself. On the way visit some of the National Parks and National Monuments the nation's-playgrounds Rocky Mountain, Glacier, Yellowstone, Mt. Rainier, Crater Lake, Grand Canyon, Mesa Verde and others. Return, if desired, throueh the Pacific Northwest. Summer Excursion Fares Ask the local ticket agent to help plan your trip or apply to the nearoet Consolidated Ticket CfHce or address nearest Travel Bureau, United Stete Railroad Administration, 646 Transportation Bldg., Chjcagoj 141 Liberty Street, New York Cityt 602 Healey Bldg., Atlanta, Ga. , . v.

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