Richmond Palladium (Daily), Volume 44, Number 200, 4 June 1919 — Page 6

THE RICHMOND PALLADIUM AND SUN-TELEGRAM WEDNESDAY, JUNE 4, 1919.

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THE RICHMOND PALLADIUM - . AND SUN-TELEGRAM Published Every Evening Except Sunday, by Palladium Printing- Co. Palladium Building, North Ninth end Sailor Streets, Catered at the Poet Office at Richmond. Indiana, as Soo ond Class Mail Matter.

MEVBER OS THE ASSOCIATED PRESS The Associated Press Is exclusively entitled to the uS for republication of all roews dlcpatchea credited to It of aot ottier'irlae credited in thi paper and aUo the local news published herein. AU right of republicaUoa of pW lal dispatches herein are also reserved.

The Retirement of Dr. Johnston From the - School Board

The retirement 'of Dr. Johnston from the

school board removes a man who for many years brought high Intelligence and a lofty sense of

duty to the performance of his work. Thorough

ly conscientious, arriving at conclusions after a

study of problems, and courageous in sticking by

his opinions despite the clamor of opposition. Dr.

Johnston gave, good service to the community

iii helping shape and execute its school policy.

Dr. Johnston made a study of school adminis

tration in its broader aspects and as it pertains

to members of a school board, who are respons

ible to the city for the general policy carried out by the superintendent and through him by the principals and teachers of the grade and high

schools. His study of developments in the educational world enabled him to advise and assist the board in adopting plans that kept Richmond schools to the forefront in Indiana for excellence and the adoption of courses that really prepared pupils for their life's work. During his days on the board the Richmond schools made many notable advances, and he, "with his fellow-members, may look back with pride upon , the system, now in vogue and upon plans that , are being executed for its development. Members of the board speak of his hardworking and conscientipns discharge of duty, his enterprise and his study of school affairs. The rising vote of thanks given to him by the city council expresses the regard of that body. The school system of Richmond .reaped a benefit from his presence on the board that cannot be expressed in material terms.

The New Principle of Advertising

"Don't think of getting back to where you were before the war. ; Get a really new world." In these words, Lloyd George ha3 summed up the new ideal and goal of the after-the-war-per-iod. Irrevocably gone are the conditions of five years ago. The great cataclysm smashed all the pre-war ideals " of ",. our " material and spiritual

world ; in its broadest sense the whole world must be reconstructed, not upon the old foundations

but upon a new and more inspiring basis

The United States is no exception. We also

have experienced a transformation in our mental,

spiritual and material views. A broader vision of

duty, a new principle of service has entered our

national consciousness. With this new ideal as

his theme, Frances H. Sisson, vice president of the Guaranty Trust company of New York, delivered an inspiring address before the Advertising Council of the Chicago Association of Commerce: "In that one word 'service' is epitomized all that we learned and accomplished by the co-or-dination, the co-operation, and the unification necessitated by the crisis, through which we have j ust passed," said Mr. Sisson. . "It will henceforth be a national shibboleth; it will constitute both the basis and the measure of our relations to other peoples and to each other. "And advertising has played a very important part in creating for and revealing to us the new conception of our national responsibilities

and duties. America's titanic efforts and achievements during the war would not have been possible without the aicTof publicity, which helped to make the 'impossible' possible. Advertising was never before so universally recognized as one of the most powerful creative and constructive forces in the world. "But, like every other great basic element in our existence, it, too, has undergone changes and has caught the spirit of the dawning era of a new peace. It his been quickened into a new life; it has acquired new potentialities ; neverjbef ore has it exerted such influence over the minds and hearts of mankind. It has reached andvtirred our souls to the sublimest sacrifices. li ; "It matters not that this power resulted from

the most intense emotional period in the world's j history and that it was due chiefly t-o patriotic! ' fervor, for advertising was largely instrumental in creating the very emotion and patriotism from which it gained its greatest strength of appeal. Each reacted upon the others ; each developed the others. And for the first time, advertising sounded the depths Of human nature. It penetrated to the elemental in human nature. "That is the paramount lesson, as it was the paramount achievement, of ' advertising during the war. That is the" foundation upon which ad--vertising must work in building the business of the future. That is the basic truth of which we must not lose sight. . ' "We realize as never before that advertising is limited only by the limitations of human nature that its laws can no more be codified than can those of human nature; that every new discovery about human nature furnishes a new factor in advertising; that all our vaunted accumulation of advertising knowledge is : only, frag-

YWtary, incomplete, disjointed, and defies de

finition in concrete, precise, axiomatic terms,

even as our knowledge of human nature.

'It is well that we understand these funda

mental facts; that we comprehend how ideas have changed the world over; that we sense and study

the new human environment which exists today

and which transcends academic formulas or doc

trinaire notions. For there is a greater need to-:

day than ever in the past for scientific knowledge j of commerce, distribution, trade conditions, fin-j ance, economics, psychology, and art in brief, j all human knowledge in the advertising profes-j sion. - j "All that we need to do is to buy now, build; now and advertising can do more than any other one element to impress that fact upon the, American public and to stir it to action. The de-j partment of labor is co-operating with business j in promoting a buy now campaign. That depart- j ment is advocating advertising 'because it saves j money and reduces prices to the consumer; it pre-' vents profiteering; it insures honest profits and,

makes them permanent.' "Emerson once observed that 'if a man can write a better book, preach a better sermon or make a better mouse-trap than his neighbor, though he build his house in the woods, the world

will make a beaten path to his door. That would unquestionably be true if the author, or the

preacher, or the mouse-trap maker could live and wait long enough for the world to discover the

virtue of his product. But both he and the world would profit the sooner if advertising brought them together. And that is somewhat analogous to the situation which exists today regarding many businesses in this country and the purchas-j ing public. j "There are thousands of products of unques-i tioned merit of which the general public knows! little or nothing because the manufacturers of such products are content to practice principles of more or less primitive barter, apparently unconscious of the fact that by educating the general public to an appreciation of the worth of their particular products they would not only! profit themselves but would perform a distinctly valuable economic service to the country. In other words, they lack the vision which is the especial genius of this nation. "Advertising is on the threshold of its golden age. It will increasingly attract better brains, and it will increasingly offer fuller scope to the creative geniuses of business, science, art, and literature. Its possibilities for service, in fact, challenge the boldest and most far-reaching imagination. "There lie before advertising and advertising men not only the opportunity for service and profit, but the clear call to duty. There rests upon our business and industrial leaders the distinct responsibility of stating and explaining the facts and principles upon which national business progress must be built, through the printed and the spoken word, so clearly that he who runs may read, and that the oft-quoted 'man in the street' may understand. Never have our great journals

and periodicals 'enjoyed such enormous circula

tions or been so widely read. A large and con

stantly increasing reading public seeks eagerly

to know, and it is the mission of the publicist to inform and advise them through all the mediums

at his command. To fulfill that mission, we must

call to arms the vision of the promoter, the courage of the explorer, the keenness of the trader,

and the wisdom of the student. They must aU be conscripted to this great service and contribute their part to the common cause, and they are all

the proper attributes of the efficient advertising

man of today.

"That time has long passed, if indeed it ever

existed, when advertising, under proper condi

tions, could be considered as an experiment or a

speculation. It has long since become a demonstrated economic factor as a business builder and

a clearly proven educational force. That it may j not always, in all hands, operate with 100 per j cent efficiency is no more a proof of its failure than an unsuccessful operation on the human body by a horse doctor would be a proof of the failure of surgery. Its call is for skilled men, broad men, who have thoroughly mastered the tools with which they must work, whose sense of public psychology is sure and true and whose vision of national opportunity is as broad as the world. ' "Today particularly invites the advertiser to lay up stores of good will and prestige for future markets. Now is the time particularly for adver

tising to be informative and educational, to help create new standards of living, to stabilize markets, to make life more comfortable and attractive, as well as more just and sound. How grateful we men may be to the advertising which has brought to us the luxury of the safety razor, the B. V. B.'s, and the patent garters; and to our homes the Victrola, the vacuum cleaner, the electric iron, and the fireless cooker. There must be in the minds of men many more such contributions to the joy of life, to better standards of living which await the magic touch of publicity to meet human needs."

sl-1 r i Cari 1 -ao TVT

of All Branches Are Urged to Fill in Blanks

. . i - i .i , , , Xaas (La Fall) Hank Date Rest. Co. Volanteer Drafted Enlisted ' - ' :' Chuc Grade amd Transfers Hose Address Went Killed Wounded Died D I neb erred Overseas Wounds When snd Disense AVUere ' I , , , i y ii ' 1 . ' " 1 " " 1 . i -it;

(Fill in, and either mail or bring to the Palladium Office) THIS BLANK SHOWS METHOD OF MAKING RETURN

" 1 1 ! . ' - : : 1 Sane (Is FsD) Bank Date Rest. Co. Volunteer Drafted Enlisted John William Smith Serg't. July 4, '17 37th 12th No Yes identinontiei o. 3390367 : Transferred from 12th Co. 45th Battalion, 159th Depot Brigade, January'l, 1919, to 12th Co. 37th regiment. Promoted from Pvt. to Sergeant Jan. 30, 1918. Chnnc of Grade and Transfers ' ' ' ' - - " ' - i j Bom Address Went Killed Wounded Dld Discharged j Overseas Wounds When and Disease Where .. 123 Noname Street, vrt m v No Camp Zach- - . - , . . )

Acting under instructions of H. B. Smith, adjutant general of Indiana, the Palladium is compiling a list of all the Wayne county men who "went into service of any kind, either as soldier, sailor or marine, in either the National Guard, National Army or Regular Army." These names will form the chief part of the permanent record of Wayne county's activity in the war. The Palladium will print the names so that the list will be available here. The adjutant general will Incorporate the names in the archives of the state. The Importance of making these returns to the Palladium Is obvious to every soldier, saijor and marine. Relatives of the fighters are urged to co-operate in having them returned. Fill in the Wank and send or bring it to the Palladium office. Every man who was inducted into service or enlisted, whether he saw overseas service or was held in the training camp In this country, is asked to fiU out this blank.

In What Localities Were First County Schools Erected?

The first schoolhouse In Wayne county was built in what is now Boston township, near the south end of the old Elkborn cemetery. It was built by the settlers in 1807, and Joseph Cox, who claimed the honor of being the first resident of Wayne county, was the teacher. The first school within the present limits of Wayne- township was built in 1808-09, and was taught for three months. In 1812, a schoolhouse of split log3 was built in this township. In 1810, Robert Smith taught school near here. In 1809 the first school of Abington township was built, about a mile further down the Elkhorn than the first school in the county. The first school in New Garden towtiship was taught in a Friends meeting house, about 1814, by David James, and a year or so afterward, the citizens built a schoolhouse near the meeting house. In 1822, Michael Farmer, one of the first school teachers, provided the first unsolved murder mystery, when he was killed dura great snowfall, in his cabin. In Center township a schoolhouse was built about 1815 .or '16, in section 18, township 16, range 14, and another was built about the same date in section 8, township 16, range 14. These were Center's first schools. Webster township schools were Irst opened In 1815, near the site of the old No. 1 schoolhouse of that township, and the next was built in 1818. In Harrison, two schools, one in the southwest part, and another in the northern part, contest the honor of being first. Both were built in 1815. Perry township's first school was

built soon after the "Tennessee Settlement" in 1815, and was completed during the year 1816.

In Washington township, a cabin

built by Shakers from Ohio in 1814 was converted into a schoolhouse in 1817. The first school in the present limits

or f ran-im township was held m

TOO MUCH EFFICIENCY Once there was a Traffic Policeman named "Jim," and Jim was right onto Lis job and knew all the King Pins and all so when any. of the Commissioners came along in their Limousines Jim always gave the Chauffeurs the high sign to come ahead, and the Commissioners never had to wait or anything and they all liked Jim and used to slip him cigars when they passed and Jim was glad because there was" talk in the department about a vacancy among the Sergeants and Jim knew all the Commissioners and he was almost

WHAT'S HOME WITHOUT A CELLAR! 2wla er wnen ne neara mat me

Indianapolis News. below who nr , Mntr vith

With stills in so many basements it ought not to be j the Commissioners because he would

eo difficult to get "the men to tend the furnace In the not let them through but used to hold i.,,,, .them up and when he asked one of LULure. inin.:.... - .1

Icw got the Job instead of Jim, the Commissioner said, "We'd rather have you here because you always let us go through the traffic," and Jim was eo surprised be didn't answer his wife back when she'd finished telling him

was after he told her why he didn't get the job.

A GOB AND HIS JOB Once there was a "Gob" who, before he was a "Gob" was a Clerk, and when he left to become a "Gob" his Boss cried and said he could have his Job Back when he was through being a "Gob," so when the "Gob" came Back and went to see his Boss he found a pretty Girl filling his old Job and the "Gob" was going to go away without saying Anything, but his Boss saw him and cried again and told the "Gob" that the Pretty Girl was his Daughter who was only holding the "Gob's" Job till the "Gob" came back and the Boss' Pretty Daughter blushed and ever'thlng and said the "Gob" must tell her all about the submarines and the "Gob" like a Boob, up and Spilled it all by telling her he was

only on the Mosquito Fleet doing Home

Defense ain t some "Gobs" the Limit: W. H. K. C. B.'S DEFINITION OF OPTIMISM My Dear Roy In Peekskill, near which enterprising town I am spending the summer, is an undertaking establishment, in the window of which is a large sign that hides the interior. On the sign is the following: "During Alterations Business Will Be Carried On As Usual." I commend this to you as an example of the highest degree of optimism. K. C. B. Dear Roy My Idea of wasted energy, is a landlord who lists a vacant store with a real estate office and then adds: "No saloon considered." Wise Guy.

Dinner Stories

"What a lifelike portrait of your husband, Mrs. Neuritch." "Oh, yes, indeed." "One can almost feel his presence." "Sure and to make it more realistic, I had the artist feller spray it with alcohol."

Memories of Old Days In This Paper Ten Years Ago Today

John Arlng of thi3 city was elected Noble Grand Arch at a meeting of the Order of Druids in Indianapolis.

Dr. Richard Haughton, oldest practicing physician in the city, died at the age of 81. , Carl Allison, High school athlete, received an invitation from Coach A. A. Stagg of Chicago university, to participate in the middle west High school track and field meet.

Many a man is brave enough to look Into a cannon's mouth who is afraid to allow a dentist to look into his mouth.

FIRE TRUCK SMASHES INTO AUTOMOBILE

An automobile said to belong to Philip Roser, was damaged Tuesday afternoon, when the fire truck from the South Side engine house rounded the corner of Ninth and Main street at high speed and smashed into the car, which was standing on the north side of the street. The fire truck skidded across Main street in its efforts to turn, and after bumping into the curb, was unable tD clear the front of the touring car. One wheel of the car was smashed and the front was bent. The truck was running to a fire at the Wilson cleaning establishment. The blaze, which started from a hot iron on a pile of clothes, was extinguished without much loss. -

A minister, meeting a parishioner of his who had been auite recently mar-

1818, that of Clay also in that year, j ried," and about whoso domestic happiand in Green at an indefinite date, j ness terrible stories were rife, saloon after the war of 1812." In Jack-1 luted him and said:

son the first school was taught in 1815, in Cambridge City 1839, soon after the foundation of the town, in Dublin in 1831, in Jefferson and Dalton townships at unknown dates nearly as early as anywhere else, in the county.

Good Evening BY ROY K. MOULTON

"Well, John, and how is all going on?" "Oh, happy enough." returned John. "I'm glad to hear it. You know, there were rumors of rows or " "Rows," said John. "Oh, yes, there are plenty of rows ; whenever she sees me she catches the first thing at hand, a dish or anything, and fires it at me. If she hits me, she's happy; if she doesn't, I am Oh, we're getting on fine!" One of the smartest replies ever made by a parliamentary candidate was that credited to Lord Palmerston. A heckler at one of his meetings had demanded of the statesman, "Will you, if returned, support such and such a measure?" "Pam" thought for a moment, then said, "I will" "Hurry!" broke in the heckler and his pack. "Not" continued "Pam" at which there were

, thunderous counter , cheers. "Tell

you, ne concluded. Ana tne general laughter made him a prime favorite at once.

GH SHERIFFS

ODTH NOW CONVINC

Sheriff Mangum of Atlanta, Ga., Sheriff Anderson of Houston, Texas, Sheriff Lewis of Marion, Ark, and Sheriff Kefley, of Odessa, Texas,Come Out With Strong Statements and Tell What Tanlac Has Done for Them. FOUR leading Sheriffs of the South in widely separated states have recently given their unqualified endorsements to Tanlac. The word of men whose records for honesty and uprightness has won and held for them the highest county office in the gift of the people of their own communities, cannot be doubted, for if there is any office that demands a man of unimpeachable integrity, it is the off ice of sheriff.

THAT OUGHTA BRING HIM Detroit News. , Massachusetts legislators have cabled Wilson to come right home and reduce the high cost of living.

Gypsy Tourists Are Ordered From County Forty-one gypsies, riding In two Dodge touring cars, a Hudson SuperSix, and another automobile, were told

to get out of the county Tuesday eve- j

ning after being arrested by Sheriff Clement V. Carr on charges of pilfering from people of Boston.

The party camped on the curb in

what kind of a Traffic Policeman he front ol police headquarters.

"Tanlac has certainly helped me and I recommend it for the good it has done in my case," said Hon. C. W. Mangum, ex-sheriff of Fulton County, Georgia, who resides in Atlanta and who has been one of the most popular officials In the state, having served three terms as sheriff. "I am seventy years old," he continued, "and have most always been a pretty healthy man until here lately, I have been in a nervous, worn-out run-down condition. Most always after eating I would have a full, uncomfortable feeling which would last several hours. "After taking the second bottle of Tanlac the fullness and all the disagreeable symptoms disappeared, and my condition is now that of a well man. Tanlac seemed to be just what I needed to put my system in shape, and it has toned me right up. Naturally I would recommend It to my

friends, and I know of fifteen or twen

ty families that are taking it now on my say-so." Arkansas Official Testifies. Hon. Chas. I. Lewis, ex-sheriff of Crittenden County, a merchant and a large plantation owner, of Marlon, Arkansas, said : "I am convinced from the benefits that my wife and myself and many of our friends have received from Tanlac, that it is without an equal. Mrs. Lewis suffered tor ten years. She couldn't digest anything and gas forming in her stomach caused Bevere pains and shortness of breath. We both started taking Tanlac at the same time and have had the most gratifying results. Mrs. Lewis can now eat and' enjoy her food for the first time in many days. She Is not nervous and her sleep is sound and refreshing and she Is like a different woman.

"I suffered with biliousness and malaria and the two bottles of Tanlac have fixed me up in fine shape. , Ex-Sheriff Andersons Statement. "Money couldn't buy the good Tanlac has done me and I gladly recom

mend it to others for what it has done in my case," said Hon. Archie R. Anderson, ex-sheriff of Harris County. Texas, who was re-elected to this high office seven times and served the people of his county for fifteen years as sheriff. Mr. A.nderson was Chief of Police of the city of Houston, where he resides, for several years, and there is not a better known man in Harris county. "I was continually belching up undigested food," he continued, "and I would bloat and 6well up like I was poisoned and suffered from neuralgic pains of the worst sort and nothing relieved me. I begun to feel better after taking the first bottle of Tanlac and have just started on my third and feel like a different man already. I sleep like a log now and can eat any and everything I want without the slightest discomfort afterwards. Texas Sheriff Endorsement. "I needed a general all around building up for the last seven months and

Tanlac has done that very thing for me," said Hon. S. A. Kelley, Sheriff of Ector County, Texas, who resides at Odessa, Texas, and who is one of the most popular officials in that section of the state. "I'm mighty glad now that I took Tanlac, for I had been In a badly run-down condition for several months. I had no appetite and didn't enjoy what I did eat and at times I suffered terribly with rheumatic pains. My back ached all the time and my liver was so sluggish and out of shape that I had a dull headache continually. "I have taken only two bottles, but I feel like, a different man already. My appetite is fine and what I eat gives me nourishment and strength. The rheumatism is much better and my liver is in good condition. I am relieved of the headaches and feel more active and energetic than I have in months." Tanlac is sold by Clem Thistlethwalte's stores and the leading druggist In every town. Adv.