Richmond Palladium (Daily), Volume 44, Number 125, 5 April 1919 — Page 26

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THE RICHMOND PALLADIUM AND SUN-TELEGRAM SATURbAY, APRIL 5, 1919.

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Shortage

War-time curtailment in the motorcar business needs only mention. 1 he World knows it full well. Cars were NOl MADE thafs all.

"No Cars" was the sign on a thousand automobOe factories though wheels were whirring and smoke poured from the chimneys. For they were helping win the war. The day after the armistice motor car makers were smothered under a tornado of telegrams. And they all read one way: "How soon can we have cars?"

The war had shackled DEMAND. The war had paralized SUPPLY. Then the end of it! Demand leaped from its unlocked chains the act of a second. But Supply it had the stupendous task of swinging the biggest industry in America square about! The biggest industry must transfer its factoies, its men and its dollars from making war necessities to making peace necessities. It is the work of years, said timid souls. But that same miracle that threw the nation into the world war over night emerged from the confusion.

That was four and a half months ago. Motor car makers have amazed the world! Ours are back on the market and, thanks to lessons learned in war, they are better cars than ever were made before. But here's the point we would drive home today: There are three buyers for every motor car and motor truck that can be built in 1919! A shortage is inevitable. Instead of the usual period of "saturation" in the motor car market, the war created a period of elimination. Right now is the period between war production and peace production.

The government's curtailment simply lifted motor cars out of the market for nearly a year. It will take months to get back to normal production; a yea or more before the SUPPLY can begin to fill the DEMAND! And the demand is growing as it never grew before. Business is moving as never before. More money is circulating than ever before. Motor vehicles are more essential than ever before as factors of production. Being wise in time is the greater wisdom, said Theodore Roosevelt. Therefore, if you have a chance to buy the car of your choice today, snap it up. Don't wait you may be too late. This is a positive warning from the motor car makers of America: There is going to be a motor car shortage!

Look well into your own motor needs today and ACT

Davis-Overland Sales Cck (Overland, Wilys-Knight Motor Cars) Bethard Auto Agency (Chevrolet, Dodge Motor Cars) McConaha Company (Hudson, Essex, Studebaker, Nash Motor Cars) (Nash-Quad and Federal Trucks)

Chenoweth Auto Co. Buick, Milburn Electric, Rauch and Lang Electrics, International Truck) Central Auto Station (Haynes, Oldsmobile, Lexington Motor Cars) Weldex Mfg. Go. (Clydesdale, Master, Commerce and Garford Trucks)

Webb-Coleman Co. (Authorized Ford Sales and Service) Stafford Motor Co. (Cole-Aero and Maxwell Motor Cars) Steve Worley Garage (Westcott and Mitchell Motor Cars) (Seldon and Stewart Trucks)

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