Richmond Palladium (Daily), Volume 44, Number 121, 1 April 1919 — Page 10
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'SJ1 Home at Night
When Dad Comes
That's the Day's Big Event in Every Richmond Home.
Before Dad Opens the Door, We Would a Word with Him; Leave Your Grouch on the Mat.
Mumsie stops savoring the stew or primping at her dressing table her man is home! Helen, 1 8, stops worrying over who was President in 1857 the greatest living authority on "Ameican History" is coming in the door! Bob, 1 2, quits wrestling with Compound Fractions dad'll straighten things out! Kisses, smack, hugs are exchanged, tongues wag, questions are popped dada's home! The very air of the room is changed, as dad, the Family Oracle, brings the outside world through the door with him. Two world's. There's dad's own little intimate world, the small-talk of his own day's doings, with which he tells the folks how he had finally landed the big order that he's been pointing for everyone's eyes sparkle as he tells about it. Then there's the greater world, the whole round world of progress, war, triumph, suffering, politics, advertising, humor, fashion, sports finance, philosophy, crime, love it's
all in the evening paper that s sticking out of dad's pocket! Follow the PALLADIUM into the home. t Follow the evening paper that faithfully reflects America as it is into the home that's making America all it should be. The evening meal is over and "may I have the PALLADIUM, Dad?" is the burning question.
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Mother wants to know the latest about the A. E. F. in Coblenz. Her Big Boy is there-the one the Kaiser fled from! She eagerly scans the paper evey night for the whereabouts of the Army's only FIRST Lieutenant! Emily, 20, pouts a little at mother's slow reading for she is also interested in news from France, in the latest word about a certain Lieutenant whom she does not "love like a brother." Dick, 16, frowns oh this sentimental stuff and is all smiles as Dad hands him the Sporting Page, saying "Those Libertys' are playing some basketball, Dick, what? Bob, 8, is a shark for the comics and he giggles gleefully every evening over "Bringing Up Father." "Baby Bunting" likes the paper, too, Mamma reads her The Junior Palladium ever Saturday before she goes to bed and she looks forward to this big event all through the week. What's that mother is clipping from the paper? an advertisement to be sure! For the
advertisements, the news of the latest merchandise, theattactive Bargain Sales, the styles, the prices they're all in the Palladium. Progressive merchants naturally want their NEWS to go into the home with the evening paper that everyone is waiting for. Thrifty buyers have long since learned that time and money are saved through habitially reading the ads. That's ' why they all Shop First in
TIE PALLADIUM